Viral

Author : Matt Ridley
Publisher : HarperCollins
ISBN 13 : 0063273608
Total Pages : 448 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Viral written by Matt Ridley and published by HarperCollins. This book was released on 2022-06-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chan and Ridley write with an urgency...that inspires gripping depictions of what viruses are, how infectious-disease laboratories work and wonderfully lucid descriptions of bats. . . . They powerfully recount how dangerous pathogens can both leak from a lab and emerge in nature." (New York Times Book Review) Understanding how Covid-19 started is crucial for the future of humankind. Viral is the most incisive and authoritative book about the search for the source of the virus. A new virus descended on the human species in 2019 wreaking unprecedented havoc. Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host—human beings. To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus’s own genetic code. The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

Author : Helen FitzGerald
Publisher : Faber & Faber
ISBN 13 : 0571323529
Total Pages : 220 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Viral written by Helen FitzGerald and published by Faber & Faber. This book was released on 2016-01-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: So far, twenty-three thousand and ninety-six people have seen me online. Su has always been the successful sister. It's Leah who is wild and often angry. But when they go to Magaluf to celebrate their exam results, Su disappears. Su is on the run, humiliated and afraid. There's an online video of her performing multiple sex acts in a nightclub. And everyone has seen it. Their mother Ruth, a prominent court judge, is furious. Can she bring justice to the men who took advantage of her daughter, and what will it take to bring Su home? 'Read it.' Stylist 'Gripping.' Tammy Cohen, author of When She Was Bad 'A real psychological roller-coaster.' Scotsman

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776055
Total Pages : 422 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Author : Robin Cook
Publisher : Macmillan
ISBN 13 : 1760988286
Total Pages : 432 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Viral written by Robin Cook and published by Macmillan. This book was released on 2021-08-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Viral, an electrifying medical thriller from New York Times bestseller Robin Cook, a family's exposure to a rare yet deadly virus puts them at the centre of a terrifying new danger to mankind – and pulls back the curtain on a healthcare system powered by greed and corruption. Brian Murphy and his family are enjoying a relaxing summer vacation when his wife, Emma, comes down with mild flu-like symptoms. Their leisurely return home to New York City quickly turns into a race to the ER when her condition dramatically deteriorates. At the hospital, she is diagnosed with Eastern Equine Encephalitis, a rare and highly lethal mosquito-borne viral disease caught during one of their evening cookouts. Worse still, Brian and Emma’s young daughter exhibits alarming signs of the same illness. An already harrowing hospital stay turns even more fraught when Brian receives a staggering hospital bill that his insurer refuses to pay out on, citing dubious clauses in his policy. Forced to choose between the health of his family and bills he can’t afford, and furious at both an indifferent healthcare system and the lack of public awareness about a virus that poses a growing threat, Brian vows to seek justice. As he uncovers the dark side of a historically ruthless industry that preys on the sick and defenceless, it becomes clear he must take his revenge against those responsible by whatever means necessary . . .

Author : Elizabeth Outka
Publisher : Columbia University Press
ISBN 13 : 0231546319
Total Pages : 355 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Viral Modernism written by Elizabeth Outka and published by Columbia University Press. This book was released on 2019-10-22 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influenza pandemic of 1918–1919 took the lives of between 50 and 100 million people worldwide, and the United States suffered more casualties than in all the wars of the twentieth and twenty-first centuries combined. Yet despite these catastrophic death tolls, the pandemic faded from historical and cultural memory in the United States and throughout Europe, overshadowed by World War One and the turmoil of the interwar period. In Viral Modernism, Elizabeth Outka reveals the literary and cultural impact of one of the deadliest plagues in history, bringing to light how it shaped canonical works of fiction and poetry. Outka shows how and why the contours of modernism shift when we account for the pandemic’s hidden but widespread presence. She investigates the miasmic manifestations of the pandemic and its spectral dead in interwar Anglo-American literature, uncovering the traces of an outbreak that brought a nonhuman, invisible horror into every community. Viral Modernism examines how literature and culture represented the virus’s deathly fecundity, as writers wrestled with the scope of mass death in the domestic sphere amid fears of wider social collapse. Outka analyzes overt treatments of the pandemic by authors like Katherine Anne Porter and Thomas Wolfe and its subtle presence in works by Virginia Woolf, T. S. Eliot, and W. B. Yeats. She uncovers links to the disease in popular culture, from early zombie resurrection to the resurgence of spiritualism. Viral Modernism brings the pandemic to the center of the era, revealing a vast tragedy that has hidden in plain sight.

Author : Seema Yasmin
Publisher : JHU Press
ISBN 13 : 1421440415
Total Pages : 272 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Viral BS written by Seema Yasmin and published by JHU Press. This book was released on 2021-01-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissecting the biggest medical myths and pseudoscience, Viral BS explores how misinformation can spread faster than microbes. Can your zip code predict when you will die? Should you space out childhood vaccines? Does talcum powder cause cancer? Why do some doctors recommend e-cigarettes while other doctors recommend you stay away from them? Health information—and misinformation—is all around us, and it can be hard to separate the two. A long history of unethical medical experiments and medical mistakes, along with a host of celebrities spewing anti-science beliefs, has left many wary of science and the scientists who say they should be trusted. How do we stay sane while unraveling the knots of fact and fiction to find out what we should really be concerned about, and what we can laugh off? In Viral BS, journalist, doctor, professor, and CDC-trained disease detective Seema Yasmin, driven by a need to set the record straight, dissects some of the most widely circulating medical myths and pseudoscience. Exploring how epidemics of misinformation can spread faster than microbes, Dr. Yasmin asks why bad science is sometimes more believable and contagious than the facts. Each easy-to-read chapter covers a specific myth, whether it has endured for many years or hit the headlines more recently. Dr. Yasmin explores such pressing questions as • Do cell phones, Nutella, or bacon cause cancer? • Are we running out of antibiotics? • Does playing football cause brain disease? • Is the CDC banned from studying guns? • Do patients cared for by female doctors live longer? • Is trauma inherited? • Is suicide contagious? and much more. Taking a deep dive into the health and science questions you have always wanted answered, this authoritative and entertaining book empowers readers to reach their own conclusions. Viral BS even comes with Dr. Yasmin's handy Bulls*%t Detection Kit.

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Author : Abraham H. Foxman
Publisher : Macmillan
ISBN 13 : 0230342175
Total Pages : 258 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Viral Hate written by Abraham H. Foxman and published by Macmillan. This book was released on 2013-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing how the anonymous nature of the Internet is enabling the unchecked spread of bigotry, bullying, and other hate-based vitriol, explores the working examples of social media companies while outlining recommended steps for establishing legal policies.

Author : Lenore Manderson
Publisher : UCL Press
ISBN 13 : 1800080239
Total Pages : 488 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Viral Loads written by Lenore Manderson and published by UCL Press. This book was released on 2021-09-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon the empirical scholarship and research expertise of contributors from all settled continents and from diverse life settings and economies, Viral Loads illustrates how the COVID-19 pandemic, and responses to it, lay bare and load onto people’s lived realities in countries around the world. A crosscutting theme pertains to how social unevenness and gross economic disparities are shaping global and local responses to the pandemic, and illustrate the effects of both the virus and efforts to contain it in ways that amplify these inequalities. At the same time, the contributions highlight the nature of contemporary social life, including virtual communication, the nature of communities, neoliberalism and contemporary political economies, and the shifting nature of nation states and the role of government. Over half of the world’s population has been affected by restrictions of movement, with physical distancing requirements and self-isolation recommendations impacting profoundly on everyday life but also on the economy, resulting also, in turn, with dramatic shifts in the economy and in mass unemployment. By reflecting on how the pandemic has interrupted daily lives, state infrastructures and healthcare systems, the contributing authors in this volume mobilise anthropological theories and concepts to locate the pandemic in a highly connected and exceedingly unequal world. The book is ambitious in its scope – spanning the entire globe – and daring in its insistence that medical anthropology must be a part of the growing calls to build a new world.