Viral Change

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776055
Total Pages : 422 pages
Book Rating : 4.54/5 ( download)

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Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776012
Total Pages : 393 pages
Book Rating : 4.16/5 ( download)

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Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations.

Author : Sunit Kumar Singh
Publisher : John Wiley & Sons
ISBN 13 : 1118297520
Total Pages : 655 pages
Book Rating : 4.20/5 ( download)

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Download or read book Viral Infections and Global Change written by Sunit Kumar Singh and published by John Wiley & Sons. This book was released on 2013-10-10 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely exploration of the impact of global change on the emergence, reemergence, and control of vector-borne and zoonotic viral infections From massively destructive "superstorms" to rapidly rising sea levels, the world media is abuzz with talk of the threats to civilization posed by global warming. But one hazard that is rarely discussed is the dramatic rise in the number and magnitude of tropical virus outbreaks among human populations. One need only consider recent developments, such as the spread of chikungunya across southern Europe and dengue in Singapore, Brazil, and the southern United States, to appreciate the seriousness of that threat. Representing a major addition to the world literature on the subject, Viral Infections and Global Change explores trends of paramount concern globally, regarding the emergence and reemergence of vector-borne and zoonotic viruses. It also provides up-to-date coverage of both the clinical aspects and basic science behind an array of specific emerging and reemerging infections, including everything from West Nile fever and Rift Valley fever to zoonotic hepatitis E and human bunyavirus. Important topics covered include: Epidemiology, molecular pathogenesis, and evolutionary mechanisms Host-pathogen interactions in an array of viral infections The impact of climate change on historical viral outbreaks The roles of socioeconomics, human behavior, and animal and human migrations The growing prevalence of drug and pesticide resistance The introduction of microbes and vectors through increased transboundary travel Spillover transmissions and the emergence of viral outbreaks Detecting and responding to threats from bioterrorism and emerging viral infections Predictive modeling for emerging viral infections Viral Infections and Global Change is an indispensable resource for research scientists, epidemiologists, and medical and veterinary students working in ecology, environmental management, climatology, neurovirology, virology, and infectious disease.

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776071
Total Pages : 316 pages
Book Rating : 4.78/5 ( download)

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Download or read book Homo Imitans written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2011-04 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.

Author : Derrick Feldmann
Publisher : John Wiley & Sons
ISBN 13 : 1119133424
Total Pages : 224 pages
Book Rating : 4.21/5 ( download)

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Download or read book Social Movements for Good: How Companies and Causes Create Viral Change written by Derrick Feldmann and published by John Wiley & Sons. This book was released on 2016-01-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Author : Damon Centola
Publisher : Little, Brown Spark
ISBN 13 : 0316457345
Total Pages : 320 pages
Book Rating : 4.47/5 ( download)

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Download or read book Change written by Damon Centola and published by Little, Brown Spark. This book was released on 2021-01-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

Author : Amanda Gorman
Publisher : Penguin
ISBN 13 : 0593203232
Total Pages : 40 pages
Book Rating : 4.31/5 ( download)

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Download or read book Change Sings written by Amanda Gorman and published by Penguin. This book was released on 2021-09-21 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lyrical picture book debut from #1 New York Times bestselling author and presidential inaugural poet Amanda Gorman and #1 New York Times bestselling illustrator Loren Long "I can hear change humming In its loudest, proudest song. I don't fear change coming, And so I sing along." In this stirring, much-anticipated picture book by presidential inaugural poet and activist Amanda Gorman, anything is possible when our voices join together. As a young girl leads a cast of characters on a musical journey, they learn that they have the power to make changes—big or small—in the world, in their communities, and in most importantly, in themselves. With lyrical text and rhythmic illustrations that build to a dazzling crescendo by #1 New York Times bestselling illustrator Loren Long, Change Sings is a triumphant call to action for everyone to use their abilities to make a difference.

Author : An Xiao Mina
Publisher : Beacon Press
ISBN 13 : 080705660X
Total Pages : 240 pages
Book Rating : 4.08/5 ( download)

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Download or read book Memes to Movements written by An Xiao Mina and published by Beacon Press. This book was released on 2019-01-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A global exploration of internet memes as agents of pop culture, politics, protest, and propaganda on- and offline, and how they will save or destroy us all. Memes are the street art of the social web. Using social media–driven movements as her guide, technologist and digital media scholar An Xiao Mina unpacks the mechanics of memes and how they operate to reinforce, amplify, and shape today’s politics. She finds that the “silly” stuff of meme culture—the photo remixes, the selfies, the YouTube songs, and the pun-tastic hashtags—are fundamentally intertwined with how we find and affirm one another, direct attention to human rights and social justice issues, build narratives, and make culture. Mina finds parallels, for example, between a photo of Black Lives Matter protestors in Ferguson, Missouri, raising their hands in a gesture of resistance and one from eight thousand miles away, in Hong Kong, of Umbrella Movement activists raising yellow umbrellas as they fight for voting rights. She shows how a viral video of then presidential nominee Donald Trump laid the groundwork for pink pussyhats, a meme come to life as the widely recognized symbol for the international Women’s March. Crucially, Mina reveals how, in parts of the world where public dissent is downright dangerous, memes can belie contentious political opinions that would incur drastic consequences if expressed outright. Activists in China evade censorship by critiquing their government with grass mud horse pictures online. Meanwhile, governments and hate groups are also beginning to utilize memes to spread propaganda, xenophobia, and misinformation. Botnets and state-sponsored agents spread them to confuse and distract internet communities. On the long, winding road from innocuous cat photos, internet memes have become a central practice for political contention and civic engagement. Memes to Movements unveils the transformative power of memes, for better and for worse. At a time when our movements are growing more complex and open-ended—when governments are learning to wield the internet as effectively as protestors—Mina brings a fresh and sharply innovative take to the media discourse.

Author : Robert J. Shiller
Publisher : Princeton University Press
ISBN 13 : 0691212074
Total Pages : 408 pages
Book Rating : 4.74/5 ( download)

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Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

Author : Debra Meyerson
Publisher : Harvard Business School Press
ISBN 13 : 9781591393252
Total Pages : 221 pages
Book Rating : 4.56/5 ( download)

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Download or read book Tempered Radicals written by Debra Meyerson and published by Harvard Business School Press. This book was released on 2003 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.