Strengthening Sme Performance Through Social Media Adoption And Usage

Author : Qalati, Sikandar Ali
Publisher : IGI Global
ISBN 13 : 1668457717
Total Pages : 307 pages
Book Rating : 4.19/5 ( download)

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Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of today’s world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channel’s revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.

Author :
Publisher : Springer Nature
ISBN 13 : 3031505182
Total Pages : 264 pages
Book Rating : 4.88/5 ( download)

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Download or read book Global Economic Revolutions written by and published by Springer Nature. This book was released on with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the revised and selected papers of the International Conference on Global Economic Revolutions (ICGER 2023) held in Sharjah City, United Arab Emirates, during February 27-28, 2023. The 18 papers included in this book were thoroughly reviewed and selected from the 105 submissions. The papers focus on topics related to data science and data centers, machine learning, sustainable technologies for a green economy, metaverse in the healthcare education, Predictive Model Analytics using Data mining and Machine learning, blockchain adoption and acceptance, Narrow Band Internet of Things, and enhanced Bubble Sorting Visualizer.

Author : Fernando Moreira
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587839
Total Pages : 699 pages
Book Rating : 4.32/5 ( download)

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Download or read book ECIE 2023 18th European Conference on Innovation and Entrepreneurship Vol 1 written by Fernando Moreira and published by Academic Conferences and publishing limited. This book was released on 2023-09-21 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tarnanidis, Theodore
Publisher : IGI Global
ISBN 13 : 1668487551
Total Pages : 413 pages
Book Rating : 4.56/5 ( download)

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Download or read book Social Media and Online Consumer Decision Making in the Fashion Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Author : Mashau, Pfano
Publisher : IGI Global
ISBN 13 : 166849180X
Total Pages : 400 pages
Book Rating : 4.05/5 ( download)

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Download or read book Accessibility of Digital Higher Education in the Global South written by Mashau, Pfano and published by IGI Global. This book was released on 2023-12-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessibility of Digital Higher Education in the Global South, authored by Pfano Mashau and Tshililo Farisani from the University of KwaZulu-Natal, South Africa, is an academic book that examines the impact of the COVID-19 pandemic on higher education in Africa. The book aims to provide a comprehensive analysis of the sustainability of the “new normal” approaches in African universities and institutions of learning as well as government responses to teaching and learning processes during and post pandemic. The sudden outbreak of COVID-19 triggered demands for informal, comfortable, and self-designed spaces that go beyond conventional formal classrooms where students can take initiative and demonstrate independence in learning. However, access to digitalized teaching methods remains problematic due to the digital divide among learners and the rural-urban dichotomy. The book invites researchers, academics, and scholars in the Global South to contribute to the narrative to document successes in and improve the higher education sector post pandemic. The book covers a range of themes including the sustainability of digitalized teaching approaches; integrative and interactive teaching and learning theories and practices; government responses to teaching and learning processes; comparative analysis of conventional and digitalized teaching and learning approaches; and equality, diversity, and participation in digitalized teaching and learning platforms, among others.

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1668469677
Total Pages : 412 pages
Book Rating : 4.75/5 ( download)

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Download or read book Governance as a Catalyst for Public Sector Sustainability written by Baporikar, Neeta and published by IGI Global. This book was released on 2023-03-27 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proper implementation and the practice of governance in the public sector improve organizational performance through increased efficiency, productivity, quality, and innovation. Ultimately, governance helps organizations make better decisions, streamline processes, and reduce re-work, whilst also increasing integrity by bringing transparency and greater collaboration among stakeholders. Governance as a Catalyst for Public Sector Sustainability examines the concepts that have powerfully influenced development policy and investigates the role of governance in these institutions and how they have affected current development discourse. Covering topics such as public health sector sustainability, institutional participatory governance, and human resource information systems, this premier reference source is an excellent resource for government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Author : Amoah, Lloyd G. Adu
Publisher : IGI Global
ISBN 13 : 1668499673
Total Pages : 390 pages
Book Rating : 4.72/5 ( download)

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Download or read book Examining the Rapid Advance of Digital Technology in Africa written by Amoah, Lloyd G. Adu and published by IGI Global. This book was released on 2024-02-23 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are essential questions surrounding Africa's digitalization journey, including whether or not the continent can truly serve as the last frontier for socio-economic transformation through digital innovation. An examination of countries such as Ghana, Kenya, Senegal, and Rwanda, which are actively pursuing digitalization, may provide some answers. To evaluate the potential implications, both real and potential, that arise from this focused pursuit, a critical analysis is necessary. Scrutiny of digital infrastructure by companies like Huawei, the emergence of artificial intelligence, and the advent of quantum computing will open new pathways to understanding and establishing promising approaches to the advancement of this region. Examining the Rapid Advance of Digital Technology in Africa offers a comprehensive exploration of the transformative power of digitalization in Africa and its implications for the continent's socio-economic development. It engages with the field of science and technology studies, linking it with socio-economic impacts and transformation, to track, analyze, understand, and critique Africa's contributions to digitalization. The chapters cover a wide range of themes, including ICTs and the business environment, education, healthcare, creative industries, media, culture, tourism, agriculture, ecology, artificial intelligence, blockchain and cryptocurrency revolution, algorithmic governance, the quantum age, and urbanization. This book is a must-read for researchers, scholars, investors, and policymakers who are interested in Africa's digital transformation, as it offers valuable insights into the latest empirical and theoretical aspects shaping the continent's ongoing digitalization.

Author : Irfan, Mohammad
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

Author : Endong, Floribert Patrick Calvain
Publisher : IGI Global
ISBN 13 : 1799883965
Total Pages : 285 pages
Book Rating : 4.68/5 ( download)

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Download or read book The COVID-19 Pandemic and the Digitalization of Diplomacy written by Endong, Floribert Patrick Calvain and published by IGI Global. This book was released on 2023-04-11 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technological innovations have given birth to paradigms such as robotization, increased and advanced mechanization, and dehumanization of public diplomacy around the world. Other related developments have been the acceleration and growing popularization of the smart city concept as well as the COVID-19 pandemic, which have all combined to compel almost all major industries—including diplomacy—to shift online and to be revolutionized. The COVID-19 Pandemic and the Digitalization of Diplomacy explores the influences of the new ICTs, AI, and smart cultures on the conduct of public diplomacy. It further examines the impact of the COVID-19 pandemic on the conduct of digital diplomacy in the world and analyzes the implications of the dynamics of ICTs and AI for teaching and research in digital diplomacy. Covering topics such as defense diplomacy, the fourth industrial revolution, and technological determinism, this premier reference source is an essential resource for diplomats, politicians, government officials, ICT developers, students and educators of higher education, librarians, researchers, and academicians.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 :
Total Pages : 2119 pages
Book Rating : 4.64/5 ( download)

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Download or read book Research Anthology on Business Law, Policy, and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.