Introducing Social Semiotics

Author : Theo Van Leeuwen
Publisher : Psychology Press
ISBN 13 : 9780415249430
Total Pages : 322 pages
Book Rating : 4.30/5 ( download)

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Download or read book Introducing Social Semiotics written by Theo Van Leeuwen and published by Psychology Press. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Author : Robert Ian Vere Hodge
Publisher : Cornell University Press
ISBN 13 : 9780801495151
Total Pages : 300 pages
Book Rating : 4.56/5 ( download)

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Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Author : Thomas Hestbaek Andersen
Publisher : Routledge
ISBN 13 : 1317447875
Total Pages : 174 pages
Book Rating : 4.70/5 ( download)

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Download or read book Social Semiotics written by Thomas Hestbaek Andersen and published by Routledge. This book was released on 2015-03-27 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Author : Carey Jewitt
Publisher : Routledge
ISBN 13 : 1317269780
Total Pages : 231 pages
Book Rating : 4.86/5 ( download)

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Download or read book Introducing Multimodality written by Carey Jewitt and published by Routledge. This book was released on 2016-03-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Author : Paul Cobley
Publisher : Graphic Guides
ISBN 13 : 9781848311855
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Introducing Semiotics written by Paul Cobley and published by Graphic Guides. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Author : Sumin Zhao
Publisher : Routledge
ISBN 13 : 1315520990
Total Pages : 214 pages
Book Rating : 4.95/5 ( download)

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Download or read book Advancing Multimodal and Critical Discourse Studies written by Sumin Zhao and published by Routledge. This book was released on 2017-09-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.

Author : Ignasi Ribó
Publisher : Open Book Publishers
ISBN 13 : 1783748125
Total Pages : 122 pages
Book Rating : 4.29/5 ( download)

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Download or read book Prose Fiction: An Introduction to the Semiotics of Narrative written by Ignasi Ribó and published by Open Book Publishers. This book was released on 2019-12-13 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.10/5 ( download)

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Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Author : H. Caple
Publisher : Springer
ISBN 13 : 1137314907
Total Pages : 237 pages
Book Rating : 4.01/5 ( download)

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Download or read book Photojournalism: A Social Semiotic Approach written by H. Caple and published by Springer. This book was released on 2013-10-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role of photographs in newspapers and online news, analyzing how meanings are made in images and exploring text-image relations, illustrated with authentic news stories from both print and online news outlets.

Author : Jørgen Dines Johansen
Publisher : Routledge
ISBN 13 : 1134505787
Total Pages : 264 pages
Book Rating : 4.84/5 ( download)

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Download or read book Signs in Use written by Jørgen Dines Johansen and published by Routledge. This book was released on 2005-07-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.