Introducing Multimodality

Author : Carey Jewitt
Publisher : Routledge
ISBN 13 : 1317269780
Total Pages : 231 pages
Book Rating : 4.86/5 ( download)

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Download or read book Introducing Multimodality written by Carey Jewitt and published by Routledge. This book was released on 2016-03-22 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Author : Carey Jewitt
Publisher : Routledge
ISBN 13 : 1317269799
Total Pages : 220 pages
Book Rating : 4.93/5 ( download)

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Download or read book Introducing Multimodality written by Carey Jewitt and published by Routledge. This book was released on 2016-03-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.

Author : Per Ledin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350069167
Total Pages : 256 pages
Book Rating : 4.69/5 ( download)

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Download or read book Introduction to Multimodal Analysis written by Per Ledin and published by Bloomsbury Publishing. This book was released on 2020-01-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Author : John Bateman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110480042
Total Pages : 424 pages
Book Rating : 4.47/5 ( download)

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Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Author : David Machin
Publisher : SAGE
ISBN 13 : 1446289583
Total Pages : 241 pages
Book Rating : 4.87/5 ( download)

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Download or read book How to Do Critical Discourse Analysis written by David Machin and published by SAGE. This book was released on 2012-08-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.

Author : Lindy Woodrow
Publisher : Taylor & Francis
ISBN 13 : 1000582590
Total Pages : 204 pages
Book Rating : 4.98/5 ( download)

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Download or read book Introducing Researching English for Specific Purposes written by Lindy Woodrow and published by Taylor & Francis. This book was released on 2022-06-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Researching English for Specific Purposes is an accessible and practical guide to research in ESP. It’s for novice researchers, graduate students and for ESP practitioners who want to do some research themselves. The author takes the reader step by step through the stages of research, starting with choosing a topic and reviewing the literature through to writing up research findings. Examples are taken from academic journals and dissertations to highlight aspects of the research process. The book covers the following areas: developing a research project research design theoretical approaches to ESP research choosing a research topic quantitative, qualitative and mixed methods in ESP research validity, reliability and ethics writing up research in ESP The book includes recommendations for further reading and tasks. There is also a glossary and a chapter providing advice, templates and links to useful research sources. Introducing Researching English for Specific Purposes is essential reading for anyone wanting to conduct research in ESP.

Author : A. Jesús Moya-Guijarro
Publisher : Routledge
ISBN 13 : 1000456064
Total Pages : 311 pages
Book Rating : 4.66/5 ( download)

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Download or read book A Multimodal Approach to Challenging Gender Stereotypes in Children’s Picture Books written by A. Jesús Moya-Guijarro and published by Routledge. This book was released on 2021-11-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection offers a thorough treatment of the ways in which the verbal and visual semiotic modes interrelate toward promoting gender equality and social inclusion in children’s picture books. Drawing on cutting-edge theoretical work in multimodality, including multimodal cognitive linguistics, multimodal discourse analysis, and visual social semiotics, the book expands on descriptive-oriented studies to offer a more linguistically driven perspective on children’s picture books. The volume explores the choice afforded to and the lexico-semantic and discursive strategies employed by writers and illustrators in conveying representational, interpersonal, and textual meanings in the verbal and non-verbal components in these narratives in order to challenge gender stereotypes and promote the social inclusion of same-sex parent families. This book will be of particular interest to students and scholars in multimodality, discourse analysis, social semiotics, and children’s literature. Chapters 1 & 8 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

Author : Frank Serafini
Publisher : Teachers College Press
ISBN 13 : 0807754714
Total Pages : 209 pages
Book Rating : 4.19/5 ( download)

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Download or read book Reading the Visual written by Frank Serafini and published by Teachers College Press. This book was released on 2014 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading the Visual is an essential introduction that focuses on what teachers should know about multimodal literacy and how to teach it. This engaging book provides theoretical, curricular, and pedagogical frameworks for teaching a wide-range of visual and multimodal texts, including historical fiction, picture books, advertisements, websites, comics, graphic novels, news reports, and film. Each unit of study presented contains suggestions for selecting cornerstone texts and visual images and launching the unit, as well as lesson plans, text sets, and analysis guides. These units are designed to be readily adapted to fit the needs of a variety of settings and grade levels.

Author : John Bateman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110479893
Total Pages : 424 pages
Book Rating : 4.98/5 ( download)

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Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Author : Pegeen Reichert Powell
Publisher : Modern Language Association
ISBN 13 : 1603294759
Total Pages : 351 pages
Book Rating : 4.51/5 ( download)

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Download or read book Writing Changes: Alphabetic Text and Multimodal Composition written by Pegeen Reichert Powell and published by Modern Language Association. This book was released on 2020-04-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Changes moves beyond restrictive thinking about composition to examine writing as a material and social practice rich with contradictions. It analyzes the assumed dichotomy between writing and multimodal composition (which incorporates sounds, images, and gestures) as well as the truism that all texts are multimodal. Organized in four sections, the essays explore • alphabetic text and multimodal composition in writing studies • specific pedagogies that place writing in productive conversation with multimodal forms • current representations of writing and multimodality in textbooks, of instructors' attitudes toward social media, and of writing programs • ideas about writing studies as a discipline in the light of new communication practices Bookending the essays are an introduction that frames the collection and establishes key terms and concepts and an epilogue that both sums up and complicates the ideas in the essays.