Tales From The Marketplace

Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 9781138441002
Total Pages : pages
Book Rating : 4.07/5 ( download)

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Download or read book Tales from the Marketplace written by Nigel F. Piercy and published by Routledge. This book was released on 2017-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services?The book is based on the author's view that: � Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too!� From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models� The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them.'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management

Author : Nigel F. Piercy
Publisher : Routledge
ISBN 13 : 1136010254
Total Pages : 365 pages
Book Rating : 4.55/5 ( download)

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Download or read book Tales from the Marketplace written by Nigel F. Piercy and published by Routledge. This book was released on 2012-10-02 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superior value is overtaking traditional brand and relationship strategies. The challenge to companies is reinvention and renewal and the alternative is obsolescence and decline. After all, did the major banks really expect to be competing with supermarkets, car companies, Virgin and internet-based companies to provide retail bank services? The book is based on the author's view that: · Business is exciting, turbulent and unpredictable - the "stories" we read and study should be too! · From Dell Computers and easyJet to Amazon.com and Skoda Cars, it is the most innovative companies that have most to teach us about reinvention and new business models · The inflexible analytical frameworks of the past no longer apply - "stories" of reinvention and renewal show the creative strategies developed by companies to cope with threats and exploit opportunities around them. 'Tales from the Marketplace' is essential, timely and designed to be highly readable for managers. It also provides an innovative approach for undergraduate and MBA level teachers and students, and for participants on executive programmes in marketing and strategic management.

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 0750642653
Total Pages : 365 pages
Book Rating : 4.51/5 ( download)

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Download or read book Tales from the Marketplace written by Nigel Piercy and published by Routledge. This book was released on 1999 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consists primarily of company case studies and includes: British Airways, Dell Computers, BT, Marks & Spencer, Skoda cars, The Body Shop, Laura Ashley, Boots the chemists, WH Smith and John Menzies.

Author : John Steele Gordon
Publisher :
ISBN 13 : 9780756786328
Total Pages : 285 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Business of America written by John Steele Gordon and published by . This book was released on 2005-02-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 10 years, Gordon has written the widely read The Business of AmericaÓ column in American HeritageÓ mag. His stories have celebrated the high points, & occasional low points, in the history of business of this country, from colonial days to the present. Now, the best of his mini-histories have been gathered in one volume. Gordon reveals how broad trends have developed (gov't. debt & inflation, for example) & how specific words (boondoggle, pork barrel) have entered our language. In addition to being a superb historian, Gordon is a great storyteller. Surveying almost 400 years of enterprise on this continent, this volume makes invaluable connections between eras & allows us a new appreciation of the richness of the American story.

Author : Jayant Kripalani
Publisher : Pan Macmillan
ISBN 13 : 1447247426
Total Pages : 205 pages
Book Rating : 4.25/5 ( download)

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Download or read book New Market Tales written by Jayant Kripalani and published by Pan Macmillan. This book was released on 2013-04-11 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armed with a fistful of memories, Jayant Kripalani weaves nostalgia into these short stories about the inhabitants of New Market. A sprawling landscape that houses both enterprise and extraordinary people, New Market continues to be something of an institution in Calcutta. And any time is a good time to revisit it by taking a trip down Kripalanis memory lane and meeting Francis the jewellery maker, Ganguly Gainjeewallah and his activist-daughter Gopa, and a cast of characters who excite you, exasperate you but still win you over.

Author : John Steele Gordon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802776353
Total Pages : 302 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Business of America written by John Steele Gordon and published by Bloomsbury Publishing USA. This book was released on 2002-06-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveying almost 400 years of enterprise on this continent, "The Business of America" celebrates the high points and occasional lows in the history of business, from colonial days to the present.

Author : Laura Antoniou
Publisher :
ISBN 13 : 9780739414651
Total Pages : 382 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Academy written by Laura Antoniou and published by . This book was released on 1999 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Heather Amery
Publisher : Usborne Publishing Ltd
ISBN 13 : 1409567044
Total Pages : 23 pages
Book Rating : 4.42/5 ( download)

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Download or read book Market Day: For tablet devices written by Heather Amery and published by Usborne Publishing Ltd. This book was released on 2013-05-15 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children will love reading about Poppy and Sam's adventure at the farmer's market in this charming short story, specially written for new readers with the help of language experts. Exclusive ebook material includes a map of Apple Tree Farm, showing all of the places mentioned in the story. Don't forget to spot the Little Yellow Duck on every double page. This is a highly illustrated ebook that can only be read on the Kindle Fire or other tablet. "Usborne farmyard tales are delightful short stories superbly illustrated and in easy language, just right for the children who are just beginning to read... if you have a child in the age group of two to five, you can be sure that they are going to love these books." - A Spoonful of Ideas

Author : Margaret Parkin
Publisher : Kogan Page Publishers
ISBN 13 : 9780749441067
Total Pages : 180 pages
Book Rating : 4.62/5 ( download)

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Download or read book Tales for Change written by Margaret Parkin and published by Kogan Page Publishers. This book was released on 2004 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes 50 tried and tested tales to aid change management, Tales for Change helps managers, trainers, educators and coaches to reinforce key messages and stimulate fresh thinking.

Author : Neil Selwyn
Publisher : Routledge
ISBN 13 : 042976832X
Total Pages : 232 pages
Book Rating : 4.23/5 ( download)

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Download or read book Telling Tales on Technology written by Neil Selwyn and published by Routledge. This book was released on 2020-04-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2002.The educational potential of information and communications technology (ICT) has been speculated upon endlessly - from the early days of the micro-computer to the present excitement surrounding virtual education and e-learning . Now, with current multi-billion dollar initiatives such as the UK National Grid for Learning and US Technology Literacy Challenge, ICT is an unavoidable element of education. Yet despite a plethora of promises and policies, new technologies have failed to be wholly integrated into education. Telling Tales on Technology critically examines the role of ICT in education and explores how, given its assumed importance, new technology remains a peripheral part of much of what goes on in education. Based on in-depth qualitative studies, the book takes a comprehensive yet questioning look over the past two decades of educational technology policy and practice and positions it within the wider social, cultural, political and economic notion of the information age . Drawing on interviews with students, teachers, politicians and business people as well as comprehensive documentary analysis, this is an essential text for anyone thinking seriously about the use of ICT in education.