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Author : Larry Rottmann
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.72/5 ( download)
Download or read book Winning Hearts & Minds: War Poems by Vietnam Veterans written by Larry Rottmann and published by . This book was released on 1972 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of poems by Vietnam War veterans.
Author : Hannah Gurman
Publisher : New Press, The
ISBN 13 : 1595588256
Total Pages : 306 pages
Book Rating : 4.58/5 ( download)
Download or read book Hearts and Minds written by Hannah Gurman and published by New Press, The. This book was released on 2013-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.
Author : Robert J. Wilensky
Publisher : Texas Tech University Press
ISBN 13 : 9780896725324
Total Pages : 256 pages
Book Rating : 4.24/5 ( download)
Download or read book Military Medicine to Win Hearts and Minds written by Robert J. Wilensky and published by Texas Tech University Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most important, there is no evidence that the good will built by U.S. doctors transferred to the South Vietnamese forces, and in fact the opposite may have been true: American programs may have emphasized the inability of the South Vietnamese government to provide basic health care to its own people. Furthermore, the programs may have demonstrated to Vietnamese civilians that foreign soldiers cared more for them than their own troops did. If that is the case, the programs actually did more harm than good in the attempt to win hearts and minds."--BOOK JACKET.
Author : Melvin Small
Publisher : Rowman & Littlefield
ISBN 13 : 9780842028950
Total Pages : 208 pages
Book Rating : 4.51/5 ( download)
Download or read book Antiwarriors written by Melvin Small and published by Rowman & Littlefield. This book was released on 2002 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The antiDVietnam War movement marked the first time in American history that record numbers marched and protested to an antiwar tune_on college campuses, in neighborhoods, and in Washington. Although it did not create enough pressure on decision-makers to end U.S. involvement in the war, the movement's impact was monumental. It served as a major constraint on the government's ability to escalate, played a significant role in President Lyndon B. Johnson's decision in 1968 not to seek another term, and was a factor in the Watergate affair that brought down President Richard Nixon. At last, the story of the entire antiwar movement from its advent to its dissolution is available in Antiwarriors: The Vietnam War and the Battle for America's Hearts and Minds . Author Melvin Small describes not only the origins and trajectory of the antiDVietnam War movement in America, but also focuses on the way it affected policy and public opinion and the way it in turn was affected by the government and the media, and, consequently, events in Southeast Asia. Leading this crusade were outspoken cultural rebels including Abbie Hoffman and Jerry Rubin, as passionate about the cause as the music that epitomizes the period. But in addition to radical protestors whose actions fueled intense media coverage, Small reveals that the anti-war movement included a diverse cast of ordinary citizens turned war dissenter: housewives, politicians, suburbanites, clergy members, and the elderly. The antiwar movement comes to life in this compelling new book that is sure to fascinate all those interested in the Vietnam War and the turbulent, tumultuous 1960s.
Author : Xiuli Wang
Publisher : Springer Nature
ISBN 13 : 9811531846
Total Pages : 152 pages
Book Rating : 4.42/5 ( download)
Download or read book Winning American Hearts and Minds written by Xiuli Wang and published by Springer Nature. This book was released on 2020-01-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.
Author : Dan Hill
Publisher : Adams Business & Professional
ISBN 13 : 9781592981823
Total Pages : 0 pages
Book Rating : 4.28/5 ( download)
Download or read book Emotionomics written by Dan Hill and published by Adams Business & Professional. This book was released on 2007-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.02/5 ( download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author : Richard A Hunt
Publisher : Routledge
ISBN 13 : 0429967063
Total Pages : 369 pages
Book Rating : 4.61/5 ( download)
Download or read book Pacification written by Richard A Hunt and published by Routledge. This book was released on 2018-02-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Vietnam War, the United States embarked on an unusual crusade on behalf of the government of South Vietnam. Known as the pacification program, it sought to help South Vietnam's government take root and survive as an independent, legitimate entity by defeating communist insurgents and promoting economic development and political reforms. In this book, Richard Hunt provides the first comprehensive history of America's "battle for hearts and minds," the distinctive blending of military and political approaches that took aim at the essence of the struggle between North and South Vietnam.Hunt concentrates on the American role, setting pacification in the larger political context of nation building. He describes the search for the best combination of military and political action, incorporating analysis of the controversial Phoenix program, and illuminates the difficulties the Americans encountered with their sometimes reluctant ally. The author explains how hard it was to get the U.S. Army involved in pacification and shows the struggle to yoke divergent organizations (military, civilian, and intelligence agencies) to serve one common goal. The greatest challenge of all was to persuade a surrogate--the Saigon government--to carry out programs and to make reforms conceived of by American officials.The book concludes with a careful assessment of pacification's successes and failures. Would the Saigon government have flourished if there had been more time to consolidate the gains of pacification? Or was the regime so fundamentally flawed that its demise was preordained by its internal contradictions? This pathbreaking book offers startling and provocative answers to these and other important questions about our Vietnam experience.
Author : Carnes Lord
Publisher : Praeger
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.74/5 ( download)
Download or read book Losing Hearts and Minds? written by Carnes Lord and published by Praeger. This book was released on 2006-08-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. Losing Hearts and Minds? situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of national power, particularly diplomatic activities and military force. This book prompts debate by analyzing obstacles to effective public diplomacy, and offers a comprehensive vision of this critical dimension of statecraft, which without improvements will ill serve the nation in its ongoing efforts to counter the global threat of terror. After a systematic exploration of the concepts and terminology used to characterize public diplomacy and the wider domain of strategic influence, Carnes Lord examines the contemporary security environment and sketches an overall strategy that should guide the United States in projecting influence in the war on terror and in pursuing larger global interests. The author then looks at the cultural and institutional problems that have long handicapped the performance of the U.S. government in these areas. The book concludes with a detailed examination of the specific problems facing governmental agencies involved in public diplomacy and kindred disciplines, including the Departments of State and Defense, international broadcasters, and the White House.
Author : Tony Shaw
Publisher : University Press of Kansas
ISBN 13 : 0700620206
Total Pages : 312 pages
Book Rating : 4.03/5 ( download)
Download or read book Cinematic Cold War written by Tony Shaw and published by University Press of Kansas. This book was released on 2014-08-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cold War was as much a battle of ideas as a series of military and diplomatic confrontations, and movies were a prime battleground for this cultural combat. As Tony Shaw and Denise Youngblood show, Hollywood sought to export American ideals in movies like Rambo, and the Soviet film industry fought back by showcasing Communist ideals in a positive light, primarily for their own citizens. The two camps traded cinematic blows for more than four decades. The first book-length comparative survey of cinema's vital role in disseminating Cold War ideologies, Shaw and Youngblood's study focuses on ten films—five American and five Soviet—that in both obvious and subtle ways provided a crucial outlet for the global "debate" between democratic and communist ideologies. For each nation, the authors outline industry leaders, structure, audiences, politics, and international reach and explore the varied relationships linking each film industry to its respective government. They then present five comparative case studies, each pairing an American with a Soviet film: Man on a Tightrope with The Meeting on the Elbe; Roman Holiday with Spring on Zarechnaya Street; Fail-Safe with Nine Days in One Year; Bananas with Officers; Rambo: First Blood Part II with Incident at Map Grid 36-80. Shaw breathes new life into familiar American films by Elia Kazan and Woody Allen, while Youngblood helps readers comprehend Soviet films most have never seen. Collectively, their commentaries track the Cold War in its entirety—from its formative phase through periods of thaw and self-doubt to the resurgence of mutual animosity during the Reagan years-and enable readers to identify competing core propaganda themes such as decadence versus morality, technology versus humanity, and freedom versus authority. As the authors show, such themes blurred notions regarding "propaganda" and "entertainment," terms that were often interchangeable and mutually reinforcing during the Cold War. Featuring engaging commentary and evocative images from the films discussed, Cinematic Cold War offers a shrewd analysis of how the silver screen functioned on both sides of the Iron Curtain. As such it should have great appeal for anyone interested in the Cold War or the cinematic arts.
