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Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.85/5 ( download)
Download or read book The Radio and Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1978 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Zager
Publisher : Scarecrow Press
ISBN 13 : 0810862190
Total Pages : 271 pages
Book Rating : 4.97/5 ( download)
Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.
Author : Edmond A. Bruneau
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.64/5 ( download)
Download or read book Advertising written by Edmond A. Bruneau and published by . This book was released on 1988 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert C. Book
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.64/5 ( download)
Download or read book The Radio & Television Commercial written by Albert C. Book and published by NTC/Contemporary Publishing Company. This book was released on 1984 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to develop, and how to write a solid creative strategy - and integrate it into your overall plan; creative checkpoints and principles for evaluating radio and TV writing; suggestions for picking the best format - from problem-solution, to slice-of-life, to demonstration and more - for selling your product; tips for choosing the specific medium - from a 15-second radio spot to a 30-minute infomercial; cost-effective guidelines that enable you to produce high-quality commercials on a limited budget; dozens of problem-solving exercises that help you challenge your skills and build a portfolio to showcase your creativity for prospective clients and employers; current examples of outstanding commercials; and practical guidelines for testing and evaluating finished commercials.
Author : Albert C. Book
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.56/5 ( download)
Download or read book Radio and Television Commercial written by Albert C. Book and published by . This book was released on 1978 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence R. Samuel
Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.66/5 ( download)
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Author : Larry Elin
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.88/5 ( download)
Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.
Author : Hugh R. Slotten
Publisher : JHU Press
ISBN 13 : 0801872987
Total Pages : 336 pages
Book Rating : 4.83/5 ( download)
Download or read book Radio and Television Regulation written by Hugh R. Slotten and published by JHU Press. This book was released on 2003-04-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: From AM radio to color television, broadcasting raised enormous practical and policy problems in the United States, especially in relation to the federal government's role in licensing and regulation. How did technological change, corporate interest, and political pressures bring about the world that station owners work within today (and that tuned-in consumers make profitable)? In Radio and Television Regulation, Hugh R. Slotten examines the choices that confronted federal agencies—first the Department of Commerce, then the Federal Radio Commission in 1927, and seven years later the Federal Communications Commission—and shows the impact of their decisions on developing technologies. Slotten analyzes the policy debates that emerged when the public implications of AM and FM radio and black-and-white and color television first became apparent. His discussion of the early years of radio examines powerful personalities—including navy secretary Josephus Daniels and commerce secretary Herbert Hoover—who maneuvered for government control of "the wireless." He then considers fierce competition among companies such as Westinghouse, GE, and RCA, which quickly grasped the commercial promise of radio and later of television and struggled for technological edge and market advantage. Analyzing the complex interplay of the factors forming public policy for radio and television broadcasting, and taking into account the ideological traditions that framed these controversies, Slotten sheds light on the rise of the regulatory state. In an epilogue he discusses his findings in terms of contemporary debates over high-resolution TV.
Author : Harry Wayne McMahan
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.54/5 ( download)
Download or read book The Television Commercial written by Harry Wayne McMahan and published by . This book was released on 1957 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.60/5 ( download)
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
