Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.55/5 ( download)

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Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.35/5 ( download)

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Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Author : Yoram (Jerry) Wind
Publisher : John Wiley & Sons
ISBN 13 : 1119074223
Total Pages : 293 pages
Book Rating : 4.29/5 ( download)

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Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints

Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.09/5 ( download)

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Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Claude Hopkins
Publisher : McGraw Hill Professional
ISBN 13 : 9780844231013
Total Pages : 340 pages
Book Rating : 4.10/5 ( download)

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Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.

Author : Brian Sibley
Publisher :
ISBN 13 : 9780851124001
Total Pages : 221 pages
Book Rating : 4.03/5 ( download)

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Download or read book The Book of Guinness Advertising written by Brian Sibley and published by . This book was released on 1985 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard W. Lewis
Publisher : Journey Editions (VT)
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.67/5 ( download)

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Download or read book Absolut Book written by Richard W. Lewis and published by Journey Editions (VT). This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.74/5 ( download)

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Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Author : Jim Davies
Publisher : Guinness Publishing
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Book of Guinness Advertising written by Jim Davies and published by Guinness Publishing. This book was released on 1998 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.

Author : Edith Smit
Publisher : Het Spinhuis
ISBN 13 : 9789055891368
Total Pages : 208 pages
Book Rating : 4.63/5 ( download)

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Download or read book Mass Media Advertising written by Edith Smit and published by Het Spinhuis. This book was released on 1999 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most consumers, advertising is less important than ad- vertisers might think. Advertising appears to function as something in the background that is hardly noticed, as "wallpaper," But mass-mediated advertising should at least function as a reminder when people are making choices. Smit addresses these questions through in-depth interviews, a nation-wide telephone survey with follow-up mail and a face-to-face survey. Edith Smit is associate professor at the Department of Communication at the University of Amsterdam and at the Amsterdam School of Communications Research (ascor). She is also Deputy Director of swocc, the Dutch Foundation for Fundamental Research on Commercial Communication.