The Power Of Co Creation

Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Author : Stuart Wilson
Publisher : Ozark Mountain Publishing
ISBN 13 : 1886940665
Total Pages : 132 pages
Book Rating : 4.66/5 ( download)

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Download or read book Beyond Limitations written by Stuart Wilson and published by Ozark Mountain Publishing. This book was released on 2010 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create our own reality? This book reveals the basic mechanism of how reality creation works. It shows how to integrate reality creation into the 2012 experience. It covers the parallels between our inner structure and the way we create reality, the three realities, three key relationships, and the seven steps of co-creation.

Author : David Nour
Publisher : St. Martin's Press
ISBN 13 : 1250103037
Total Pages : 256 pages
Book Rating : 4.31/5 ( download)

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Download or read book Co-Create written by David Nour and published by St. Martin's Press. This book was released on 2017-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Author : Stéphanie Airaud
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.37/5 ( download)

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Download or read book Co-creation written by Stéphanie Airaud and published by . This book was released on 2019 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mary E. Schroeder
Publisher : iUniverse
ISBN 13 : 9780595254156
Total Pages : 157 pages
Book Rating : 4.52/5 ( download)

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Download or read book Engaging Grace written by Mary E. Schroeder and published by iUniverse. This book was released on 2002-10 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Engaging Grace is a wonderful book! Mary Schroeder demonstrates an exceptional grasp of New Thought principles and expounds them beautifully. It is packed with profound wisdom. Engaging Grace can be a guiding light for any person wishing to deepen their spiritual life." Mary Manin Morrissey This is not an ordinary book-it exists through grace. It is composed of twelve lessons that examine the basic truths of the Universe brought to us through the teachings of great spiritual leaders, such as Ernest Holmes, Thomas Troward, Raymond Charles Barker, Buddha, Swami Muktananda, Ram Dass, and others. Life is a spiritual experience. There is no end to understanding God and ourselves more profoundly. As you understand and apply what is presented here, many things will change in your life. Why? Because you will have tapped into a divine and intimate connection with God, who has blessed us with the inherent power of co-creation. It is the power to create a life of heaven or hell here on earth. It is an awesome responsibility that, once understood, can turn each day into a grand adventure, by unleashing a greater flow of grace into everyday life.

Author : Bryan R. Rill
Publisher : Springer
ISBN 13 : 9811085005
Total Pages : 431 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Art of Co-Creation written by Bryan R. Rill and published by Springer. This book was released on 2018-08-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.

Author : Horvath, Christina
Publisher : Policy Press
ISBN 13 : 1447353951
Total Pages : 322 pages
Book Rating : 4.59/5 ( download)

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Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

Author : Ricardo Martinez Cañas
Publisher : Frontiers Media SA
ISBN 13 : 288971067X
Total Pages : 157 pages
Book Rating : 4.76/5 ( download)

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Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.56/5 ( download)

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Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.