The Impulse Purchase

Author : Veronica Henry
Publisher : Hachette UK
ISBN 13 : 1409183599
Total Pages : 378 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Impulse Purchase written by Veronica Henry and published by Hachette UK. This book was released on 2022-02-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Gorgeous. A joy to read from start to finish' JILL MANSELL 'An exquisite story bursting at the seams with summer, hope and love' MILLY JOHNSON Sometimes you have to let your heart rule your head . . . Cherry, Maggie and Rose are mother, daughter and granddaughter, each with their own hopes, dreams and even sorrows. They have always been close, so when, in a moment of impulse, Cherry buys a gorgeous but rundown pub in the village she grew up in, it soon becomes a family affair. All three women uproot themselves and move to Rushbrook, deep in the heart of Somerset, to take over The Swan and restore it to its former glory. Cherry is at the helm, Maggie is in charge of the kitchen, and Rose tends the picturesque garden that leads down to the river. Before long, the locals are delighted to find the beating heart of the village is back, bringing all kinds of surprises through the door. Could Cherry's impulse purchase change all their lives - and bring everyone the happiness they're searching for? Escape to the glorious Somerset countryside with this joyful and uplifting story of family, love and hope. Praise for The Impulse Purchase from your favourite authors: 'Uplifting, inspiring and guaranteed to make you hungry' SARAH MORGAN 'Warm, escapist and utterly uplifting, this is Veronica Henry at her very best' LUCY DIAMOND 'A lovely, cosy, delicious read' LIBBY PAGE 'Perfect escapism full of warmth, joy and a brilliant cast of characters' ALEX BROWN

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.33/5 ( download)

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Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Author : Dr. C. Nagadeepa
Publisher : Shanlax Publications
ISBN 13 : 9391373577
Total Pages : 74 pages
Book Rating : 4.73/5 ( download)

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Download or read book Impulse Buying: Concepts, Frameworks and Consumer Insights written by Dr. C. Nagadeepa and published by Shanlax Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

Author : David Lewis
Publisher : Harvard University Press
ISBN 13 : 0674729900
Total Pages : 333 pages
Book Rating : 4.02/5 ( download)

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Download or read book Impulse written by David Lewis and published by Harvard University Press. This book was released on 2013-10-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impulse explores what people do despite knowing better, along with snap decisions that occasionally enrich their lives. This eye-opening account looks at two kinds of thinking--one slow and reflective, the other fast but prone to error--and shows how our mental tracks switch from the first to the second, leading to impulsive behavior.

Author : Kaitlyn Greenidge
Publisher : Algonquin Books
ISBN 13 : 1616206446
Total Pages : 353 pages
Book Rating : 4.44/5 ( download)

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Download or read book We Love You, Charlie Freeman written by Kaitlyn Greenidge and published by Algonquin Books. This book was released on 2017-01-31 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A FINALIST FOR THE 2016 CENTER FOR FICTION FIRST NOVEL PRIZE AND THE 2017 YOUNG LIONS AWARD “A terrifically auspicious debut.” —Janet Maslin, The New York Times “Smart, timely and powerful . . . A rich examination of America’s treatment of race, and the ways we attempt to discuss and confront it today.” —The Huffington Post The Freeman family--Charles, Laurel, and their daughters, teenage Charlotte and nine-year-old Callie--have been invited to the Toneybee Institute to participate in a research experiment. They will live in an apartment on campus with Charlie, a young chimp abandoned by his mother. The Freemans were selected because they know sign language; they are supposed to teach it to Charlie and welcome him as a member of their family. But when Charlotte discovers the truth about the institute’s history of questionable studies, the secrets of the past invade the present in devious ways. The power of this shattering novel resides in Greenidge’s undeniable storytelling talents. What appears to be a story of mothers and daughters, of sisterhood put to the test, of adolescent love and grown-up misconduct, and of history’s long reach, becomes a provocative and compelling exploration of America’s failure to find a language to talk about race. “A magnificently textured, vital, visceral feat of storytelling . . . [by] a sharp, poignant, extraordinary new voice of American literature.” —Téa Obreht, author of The Tiger’s Wife

Author : Pirmin Sessler
Publisher : GRIN Verlag
ISBN 13 : 3656475970
Total Pages : 138 pages
Book Rating : 4.72/5 ( download)

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Download or read book Impulse purchases in retailing written by Pirmin Sessler and published by GRIN Verlag. This book was released on 2013-08-07 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

Author : Nick Tasler
Publisher : Simon and Schuster
ISBN 13 : 1439157278
Total Pages : 274 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Impulse Factor written by Nick Tasler and published by Simon and Schuster. This book was released on 2009-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.

Author : Cara Haycak
Publisher : Penguin
ISBN 13 : 1101032871
Total Pages : 304 pages
Book Rating : 4.79/5 ( download)

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Download or read book Living on Impulse written by Cara Haycak and published by Penguin. This book was released on 2009-08-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mia Morrow is impulsive, plain and simple. While her friends are concerned with grades and colleges, Mia would rather focus on the things that make her happy— like chasing boys or snatching something off a department store shelf. No big deal, right? But then Mia gets caught shoplifting, and her thoughtless behavior doesn’t just push her friends away, it gets her into a lot of trouble, too. In this eye-opening tale of friendships, family, and negative impulses, Cara Haycak subtly shows that the power to heal is within all of us, and it almost always starts with forgiveness.

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 354 pages
Book Rating : 4.15/5 ( download)

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Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Author : Veronica Henry
Publisher : Hachette UK
ISBN 13 : 1409130967
Total Pages : 320 pages
Book Rating : 4.63/5 ( download)

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Download or read book A Night on the Orient Express written by Veronica Henry and published by Hachette UK. This book was released on 2013-07-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for the journey of a lifetime. The wonderful award-winning novel from the bestselling author of THE LONG WEEKEND. The Orient Express. Luxury. Mystery. Romance. For one group of passengers settling in to their seats and taking their first sips of champagne, the journey from London to Venice is more than the trip of a lifetime. A mysterious errand; a promise made to a dying friend; an unexpected proposal; a secret reaching back a lifetime...As the train sweeps on, revelations, confessions and assignations unfold against the most romantic and infamous setting in the world.