The Guide To Financial Public Relations

Author : Larry Chambers
Publisher : CRC Press
ISBN 13 : 1000077616
Total Pages : 352 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Guide to Financial Public Relations written by Larry Chambers and published by CRC Press. This book was released on 2020-03-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to help readers stand out above the crowd. The book outlines successful marketing plans and prospecting strategies showing readers how to build image and credibility, shorten the sales process, and create an endless stream of pre-endorsed sales prospects.

Author : Pat Bowman
Publisher : Butterworth-Heinemann
ISBN 13 : 1483102742
Total Pages : 193 pages
Book Rating : 4.40/5 ( download)

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Download or read book Handbook of Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Financial Public Relations provides a guide in the various aspects of financial public relations. The book is comprised of 13 chapters that cover different concerns in public relations. The coverage of the text includes topics such as media and investor relations; internal communications; and regulation of the financial services industry. The book also discusses the ethics involved; international dimensions; and the role of corporate identity in managing change. Four case studies are also presented. The text will be of great use to public relations practitioner in the finance industry.

Author : Pat Bowman
Publisher : Butterworth-Heinemann
ISBN 13 : 1483105717
Total Pages : 201 pages
Book Rating : 4.10/5 ( download)

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Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119240816
Total Pages : 544 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-09-14 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

Author : William F. Mahoney
Publisher : New York Inst of Finance
ISBN 13 : 9780136912545
Total Pages : 433 pages
Book Rating : 4.40/5 ( download)

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Download or read book Investor Relations written by William F. Mahoney and published by New York Inst of Finance. This book was released on 1991 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the history, geography, and culture of the Canadian province of British Columbia.

Author : Trevor Morris
Publisher : Bloomsbury Publishing
ISBN 13 : 1350304662
Total Pages : 334 pages
Book Rating : 4.66/5 ( download)

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Download or read book PR Today written by Trevor Morris and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media. PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession. New to this Edition: - Content has been fully updated throughout to ensure up-to-date overview of the topics at hand - Interviews with leading figures in PR and beyond - A thoroughly revised and expanded chapter on digital PR

Author : Philip Henslowe
Publisher : Kogan Page Publishers
ISBN 13 : 9780749440725
Total Pages : 164 pages
Book Rating : 4.24/5 ( download)

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Download or read book Public Relations written by Philip Henslowe and published by Kogan Page Publishers. This book was released on 2003 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Author : Bank Public Relations and Marketing Association. Research Committee
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.77/5 ( download)

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Download or read book A Management Guide to Public Relations written by Bank Public Relations and Marketing Association. Research Committee and published by . This book was released on 1963 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carey Harris
Publisher : Hauser Publishing
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Download or read book The Guide To Financial Success Using P.R. written by Carey Harris and published by Hauser Publishing. This book was released on 2012-11-20 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to success in Public Relations for the independent artist.

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.