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Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252025
Total Pages : 1182 pages
Book Rating : 4.20/5 ( download)

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Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Author : Brian Lawley
Publisher : John Wiley & Sons
ISBN 13 : 1119264030
Total Pages : 384 pages
Book Rating : 4.33/5 ( download)

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Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Author : Elana M Johnson
Publisher : AEJ Creative Works
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)

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Download or read book Writing and Launching a Bestseller written by Elana M Johnson and published by AEJ Creative Works. This book was released on 2021-11-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join seven-figure author Elana Johnson as she outlines two of the most important things all self-publishers grapple with: 1. How to write the next bestseller, and 2. How to launch the next bestseller. And bonus - there will be ideas for how to market that new release when it's no longer shiny and fresh. Every book an author releases has untold earning potential, but we all want to write the most marketable book possible and then launch it well from the beginning. Come learn how to decide what to write that will appeal to readers, including how to drive them to the next book, and then how to launch each book in a way that makes the most sense for your pocketbook, your series, and your sanity. Writing and launching your next bestseller is only a few steps from where you are right now!

Author : Kamal Kumar
Publisher : Kamal Kumar
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4./5 ( download)

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Download or read book The Book of a Retailer written by Kamal Kumar and published by Kamal Kumar. This book was released on 2020-04-09 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book will help you understand every aspect of Retail Business. If you're looking to start a career in Retail Business, this Book will help you analyse every point before actually getting into it so that you could correctly decide the right choice. If you already own a Retail Business and want to generate more sales revenue, more income or want to provide a better customer service, This Book will help you to create new strategies that prove to be 100% beneficial for your business growth. This Book has everything you need to know about Retail Business. This book is a culmination of all the necessary information need to start a Retail Business. The formulas and strategies mentioned in this book gathered by years of Practical Experiences.

Author : Juilee Decker
Publisher : Rowman & Littlefield
ISBN 13 : 1442276142
Total Pages : 158 pages
Book Rating : 4.47/5 ( download)

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Download or read book Collections Vol 12 N2 written by Juilee Decker and published by Rowman & Littlefield. This book was released on 2016-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collections: A Journal for Museum and Archives Professionals" is a multi-disciplinary peer-reviewed journal dedicated to the discussion of all aspects of handling, preserving, researching, and organizing collections. Curators, archivists, collections managers, preparators, registrars, educators, students, and others contribute.

Author : Tyson McCann
Publisher : John Wiley & Sons
ISBN 13 : 1118235347
Total Pages : 306 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Art of the App Store written by Tyson McCann and published by John Wiley & Sons. This book was released on 2011-11-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.1O/5 ( download)

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Download or read book A Review of CPSIA and CPSC Resources written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Manufacturing, and Trade and published by . This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Federal Communications Commission
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.02/5 ( download)

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Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2017 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brian Lawley
Publisher : Happy About
ISBN 13 : 1600050808
Total Pages : 104 pages
Book Rating : 4.00/5 ( download)

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Download or read book Expert Product Management written by Brian Lawley and published by Happy About. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.

Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.99/5 ( download)

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Download or read book Infantry written by and published by . This book was released on 1998 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: