Pricing As A Problem For Marketing Research

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.48/5 ( download)

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Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Author : Western Agricultural Economics Research Council. Marketing Research Committee
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.13/5 ( download)

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Download or read book Pricing as a Problem for Marketing Research written by Western Agricultural Economics Research Council. Marketing Research Committee and published by . This book was released on 1964 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : University of California
Publisher :
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.93/5 ( download)

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Download or read book Pricing as a Problem for Marketing Research written by University of California and published by . This book was released on 1963 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Marlene Jensen
Publisher : John Wiley & Sons
ISBN 13 : 1118502663
Total Pages : 82 pages
Book Rating : 4.62/5 ( download)

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Download or read book Setting Profitable Prices written by Marlene Jensen and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices. Packed with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making A goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably Shows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process The author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and Playboy

Author : Hermann Simon
Publisher : North-Holland
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.54/5 ( download)

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Download or read book Price Management written by Hermann Simon and published by North-Holland. This book was released on 1989 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.

Author : Daniel Seymour
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Pricing Decision written by Daniel Seymour and published by Irwin Professional Publishing. This book was released on 1989 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.26/5 ( download)

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Download or read book Marketing Research Report written by and published by . This book was released on 1963 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Timothy Michael Devinney
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.51/5 ( download)

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Download or read book Issues in Pricing written by Timothy Michael Devinney and published by Free Press. This book was released on 1988 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kent B. Monroe
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.76/5 ( download)

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Download or read book Pricing written by Kent B. Monroe and published by McGraw-Hill Companies. This book was released on 1990 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
ISBN 13 : 9780030983672
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.