Basic Marketing Research

Author : Gilbert A. Churchill
Publisher : Houghton Mifflin
ISBN 13 : 9780030983672
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

Author : Naresh K. Malhotra
Publisher : Prentice Hall
ISBN 13 : 9780131525429
Total Pages : 631 pages
Book Rating : 4.25/5 ( download)

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Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

Author : Tom J. Brown
Publisher :
ISBN 13 : 9789814878043
Total Pages : 348 pages
Book Rating : 4.49/5 ( download)

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Download or read book Basic Marketing Research written by Tom J. Brown and published by . This book was released on 2020 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Naresh K. Malhotra
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.84/5 ( download)

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Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS® Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131293304
Total Pages : 506 pages
Book Rating : 4.03/5 ( download)

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Download or read book Basic Marketing Research written by Alvin C. Burns and published by . This book was released on 2005 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gilbert A. Churchill
Publisher :
ISBN 13 : 9780030264511
Total Pages : pages
Book Rating : 4.10/5 ( download)

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Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by . This book was released on 2000-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jan Wiid
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177446
Total Pages : 282 pages
Book Rating : 4.4X/5 ( download)

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Download or read book Marketing Research written by Jan Wiid and published by Juta and Company Ltd. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.

Author :
Publisher :
ISBN 13 : 9780857768322
Total Pages : 0 pages
Book Rating : 4.28/5 ( download)

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Download or read book Basic Marketing Research written by and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tom Brown
Publisher :
ISBN 13 : 9780324785470
Total Pages : 612 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Basic Marketing Research, International Edition written by Tom Brown and published by . This book was released on 2009-08-14 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Cengage Learning on Basic Marketing Research, International Edition

Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.63/5 ( download)

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Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: