Metricsman

Author : Don Bartholomew
Publisher : Business Expert Press
ISBN 13 : 1631575228
Total Pages : 207 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book MetricsMan written by Don Bartholomew and published by Business Expert Press. This book was released on 2016-05-31 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.

Author : Jim Macnamara
Publisher : Routledge
ISBN 13 : 1315391961
Total Pages : 405 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1538154439
Total Pages : 265 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2021-07-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template

Author : Emily Suzanne Clark
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110608758
Total Pages : 219 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book Digital Humanities and Material Religion written by Emily Suzanne Clark and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-04-04 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building from a range of essays representing multiple fields of expertise and traversing multiple religious traditions, this important text provides analytic rigor to a question now pressing the academic study of religion: what is the relationship between the material and the digital? Its chapters address a range of processes of mediation between the digital and the material from a variety of perspectives and sub-disciplines within the field of religion in order to theorize the implications of these two turns in scholarship, offer case studies in methodology, and reflect on various tools and processes. Authors attend to religious practices and the internet, digital archives of religion, decolonization, embodiment, digitization of religious artefacts and objects, and the ways in which varied relationships between the digital and the material shape religious life. Collectively, the volume demonstrates opportunities and challenges at the intersection of digital humanities and material religion. Rather than defining the bounds of a new field of inquiry, the essays make a compelling case, collectively and on their own, for the interpretive scrutiny required of the humanities in the digital age.

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118832337
Total Pages : 751 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book The Brian Solis Digital Reader written by Brian Solis and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book set on communicating and connecting with customers today and in the future This is a three-publication set from thought leader Brian Solis covering social media and new media, the evolution of business, and the future of business. Engage! looks at social media and how to participate as a business while engaging your audience. What's the Future of Business? discusses topics such as the customer journey and the critical nature of the user experience. The End of Business as Usual reviews the evolution of the network economy and digital lifestyles. Moving forward successfully with your business communications is an overall theme of the set.

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.90/5 ( download)

DOWNLOAD NOW!

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Author : Ponnusamy, Vasaki
Publisher : IGI Global
ISBN 13 : 1799818535
Total Pages : 383 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book Employing Recent Technologies for Improved Digital Governance written by Ponnusamy, Vasaki and published by IGI Global. This book was released on 2019-12-27 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital divide, caused by several factors such as poverty and slow communication technologies, has offset the progression of many developing countries. However, with rapid changes in technology, a better collaboration among communities and governance based on the latest research in ICT and technology has begun to emerge. Employing Recent Technologies for Improved Digital Governance is an essential reference source that provides research on recent advances in the development, application, and impact of technologies for the initiative of digital governance. The book has a dual objective with the first objective being to encourage more research in deploying recent trends in the internet for deploying a collaborative digital governance. The second objective is to explore new possibilities using internet of things (IoT) and cloud/fog-based solutions for creating a collaboration between the governance and IT infrastructure. Featuring research on topics such as intelligent systems, social engineering, and cybersecurity, this book is ideally designed for policymakers, government officials, ICT specialists, researchers, academicians, industry professionals, and students.

Author : González-Fernández Villavicencio, Nieves
Publisher : Editorial UOC
ISBN 13 : 8491162054
Total Pages : 282 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book Métricas de la web social para bibliotecas written by González-Fernández Villavicencio, Nieves and published by Editorial UOC. This book was released on 2016-09-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lorri Mon
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Author : Marc Zumoff
Publisher : CRC Press
ISBN 13 : 1317906764
Total Pages : 318 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Total Sportscasting written by Marc Zumoff and published by CRC Press. This book was released on 2014-06-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to be in front of the camera, on the microphone, or behind the scenes, Total Sportscasting gives you the skills you’ll need to become successful in this dynamic industry. This book covers everything from performance and production techniques to all aspects of sportscasting, good broadcast writing techniques, and how best to forge lasting relationships with team personnel. It also delves into the unique issues facing women sportscasters. And when it comes to breaking into the business, Total Sportscasting devotes entire chapters to career development and demo reel production. For important perspective, we’ve also included chapters on the history of sportscasting and attempts to glimpse into its future. Total Sportscasting is packed with a variety of features for both learning and instructing: Complete coverage of every aspect of the sportscast, helping you prepare for any platform—TV, radio, and the web Interviews with successful sports journalists, producers, and directors who give you an inside look into the real-world practices of the industry A companion website, which provides additional resources for both instructors and students, including video and audio examples and links to additional resources: www.totalsportscasting.com