Freemium Economics

Author : Eric Benjamin Seufert
Publisher : Elsevier
ISBN 13 : 0124166989
Total Pages : 254 pages
Book Rating : 4.81/5 ( download)

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Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Elsevier. This book was released on 2013-12-27 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Author : Eric Benjamin Seufert
Publisher : Morgan Kaufmann
ISBN 13 : 9780124166905
Total Pages : 0 pages
Book Rating : 4.03/5 ( download)

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Download or read book Freemium Economics written by Eric Benjamin Seufert and published by Morgan Kaufmann. This book was released on 2014-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

Author : Chris Anderson
Publisher : Hachette Books
ISBN 13 : 1401394515
Total Pages : 366 pages
Book Rating : 4.16/5 ( download)

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Download or read book Free written by Chris Anderson and published by Hachette Books. This book was released on 2009-07-07 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Author : Will Luton
Publisher : New Riders
ISBN 13 : 0133411249
Total Pages : 217 pages
Book Rating : 4.49/5 ( download)

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Download or read book Free-to-Play written by Will Luton and published by New Riders. This book was released on 2013-05-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

Author : Hilary Putnam
Publisher : Routledge
ISBN 13 : 1136576819
Total Pages : 272 pages
Book Rating : 4.12/5 ( download)

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Download or read book The End of Value-Free Economics written by Hilary Putnam and published by Routledge. This book was released on 2012-03-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together key players in the current debate on positive and normative science and philosophy and value judgements in economics. Both editors have engaged in these debates throughout their careers from its early foundations; Putnam as a doctorial student of Hans Reichenbach at UCLA and Walsh a junior member of Lord Robbins’s department at the London School of Economics, both in the early 1950s. This book collects recent contributions from Martha Nussbaum, Amartya Sen and Partha Dasgupta, as well as a new chapter from the editors.

Author : Magy Seif El-Nasr
Publisher : Springer Science & Business Media
ISBN 13 : 1447147693
Total Pages : 800 pages
Book Rating : 4.95/5 ( download)

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Download or read book Game Analytics written by Magy Seif El-Nasr and published by Springer Science & Business Media. This book was released on 2013-03-30 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a successful game in today’s market is a challenging endeavor. Thousands of titles are published yearly, all competing for players’ time and attention. Game analytics has emerged in the past few years as one of the main resources for ensuring game quality, maximizing success, understanding player behavior and enhancing the quality of the player experience. It has led to a paradigm shift in the development and design strategies of digital games, bringing data-driven intelligence practices into the fray for informing decision making at operational, tactical and strategic levels. Game Analytics - Maximizing the Value of Player Data is the first book on the topic of game analytics; the process of discovering and communicating patterns in data towards evaluating and driving action, improving performance and solving problems in game development and game research. Written by over 50 international experts from industry and research, it covers a comprehensive range of topics across more than 30 chapters, providing an in-depth discussion of game analytics and its practical applications. Topics covered include monetization strategies, design of telemetry systems, analytics for iterative production, game data mining and big data in game development, spatial analytics, visualization and reporting of analysis, player behavior analysis, quantitative user testing and game user research. This state-of-the-art volume is an essential source of reference for game developers and researchers. Key takeaways include: Thorough introduction to game analytics; covering analytics applied to data on players, processes and performance throughout the game lifecycle. In-depth coverage and advice on setting up analytics systems and developing good practices for integrating analytics in game-development and -management. Contributions by leading researchers and experienced professionals from the industry, including Ubisoft, Sony, EA, Bioware, Square Enix, THQ, Volition, and PlayableGames. Interviews with experienced industry professionals on how they use analytics to create hit games.

Author : David K. Levine
Publisher : Open Book Publishers
ISBN 13 : 1906924929
Total Pages : 154 pages
Book Rating : 4.28/5 ( download)

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Download or read book Is Behavioral Economics Doomed? written by David K. Levine and published by Open Book Publishers. This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, David K. Levine questions the idea that behavioral economics is the answer to economic problems. He explores the successes and failures of contemporary economics both inside and outside the laboratory, and asks whether popular behavioral theories of psychological biases are solutions to the failures. The book not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them.

Author : Jane R. Flagello
Publisher : ASTD
ISBN 13 : 9781562865320
Total Pages : 164 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Savvy Manager written by Jane R. Flagello and published by ASTD. This book was released on 2009 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business management.

Author : Ariel Rubinstein
Publisher : Open Book Publishers
ISBN 13 : 1906924775
Total Pages : 266 pages
Book Rating : 4.75/5 ( download)

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Download or read book Economic Fables written by Ariel Rubinstein and published by Open Book Publishers. This book was released on 2012 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I had the good fortune to grow up in a wonderful area of Jerusalem, surrounded by a diverse range of people: Rabbi Meizel, the communist Sala Marcel, my widowed Aunt Hannah, and the intellectual Yaacovson. As far as I'm concerned, the opinion of such people is just as authoritative for making social and economic decisions as the opinion of an expert using a model." Part memoir, part crash-course in economic theory, this deeply engaging book by one of the world's foremost economists looks at economic ideas through a personal lens. Together with an introduction to some of the central concepts in modern economic thought, Ariel Rubinstein offers some powerful and entertaining reflections on his childhood, family and career. In doing so, he challenges many of the central tenets of game theory, and sheds light on the role economics can play in society at large. Economic Fables is as thought-provoking for seasoned economists as it is enlightening for newcomers to the field.

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 3570 pages
Book Rating : 4./5 ( download)

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Download or read book MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 3570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.