Mastering Noon Nopi

Author : 장대련(DEA RYUN CHANG)
Publisher : Yonsei University Press
ISBN 13 : 8968501076
Total Pages : 326 pages
Book Rating : 4.74/5 ( download)

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Download or read book Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and published by Yonsei University Press. This book was released on 2015-09-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: 눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.

Author : Brandon Mastromartino
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.02/5 ( download)

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Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Author : Josep M. Coll
Publisher : Routledge
ISBN 13 : 1000401812
Total Pages : 158 pages
Book Rating : 4.13/5 ( download)

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Download or read book Buddhist and Taoist Systems Thinking written by Josep M. Coll and published by Routledge. This book was released on 2021-07-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buddhist and Taoist Systems Thinking explores a radical new conception of business and management. It is grounded on the reconnection of humans with nature as the new competitive advantage for living organizations and entrepreneurs that aspire to regenerate the economy and drive a positive impact on the planet, in the context of the Anthropocene. Organizations today struggle in finding a balance between maximizing profits and generating value for their stakeholders, the environment and the society at large. This happens in a paradigm shift characterized by unprecedented levels of exponential change and the emergence of disruptive technologies. Adaptability, thus, is becoming the new business imperative. How can, then, entrepreneurs and organizations constantly adapt and, at the same time, design the sustainable futures they’d like? This book uniquely explores the benefits of applying Buddhist and Taoist Systems Thinking to sustainable management. Grounded in Taoist and Zen Buddhist philosophies, it offers a modern scientific perspective fundamentally based on the concepts of bio-logical adaptability and lifefulness amidst complexity and constant change. The book introduces the new concept of the Gaia organization as a living organism that consciously helps perpetuate the conditions for life on the planet. It is subject to the natural laws of transformation and the principles of oneness, emptiness, impermanence, balance, self-regulation and harmonization. Readers will find applied Eastern systems theories such as the Yin-Yang and the Five Elements operationalized through practical methodologies and tools such as T-Qualia and the Zen Business model. They are aimed at guiding Gaia organizations and entrepreneurs in leading sustainable transformations and qualifying economic growth. The book offers a vital toolkit for purpose-driven practitioners, management researchers, students, social entrepreneurs, evaluators and change-makers to reinvent, create and mindfully manage sustainable and agile organizations that drive systemic transformation.

Author : Miroslav Radojevic
Publisher : Royal Society of Chemistry
ISBN 13 : 1782625488
Total Pages : pages
Book Rating : 4.83/5 ( download)

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Download or read book Practical Environmental Analysis written by Miroslav Radojevic and published by Royal Society of Chemistry. This book was released on 2015-11-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: New techniques, improved understanding and changes in regulations relating to environmental analysis means that students, technicians and lecturers alike need an up-to-date guide to practical environmental analysis. This unique book provides detailed instructions for practical experiments in environmental analysis. The comprehensive coverage includes the chemical analysis of important pollutants in air, water, soil and plant tissue, and the experiments generally require only basic laboratory equipment and instrumentation. The content is supported by theoretical material explaining, amongst other concepts, the principles behind each method and the importance of various pollutants. Also included are suggestions for projects and worked examples. Appendices cover environmental standards, practical safety and laboratory practice. Building on the foundations laid by the highly acclaimed first edition, this new edition has been revised and updated to include information on new monitoring techniques, the Air Quality Index, internet resources and professional ethics. Like its predecessor, this informative text is certain to be valued as an indispensable guide to practical environmental analysis by students on a variety of science courses and their lecturers. Reviews of the first edition: "I strongly urge academics in chemistry, biology, botany, soil science, geography and environmental science departments to give [this book] serious consideration as a course text." Malcolm Cresser, Environment Department, University of York, UK "Destined to become a course text for many university courses ... a high quality, informative introductory text ... there should be multiple copies on most university's library shelves." Environmental Conservation

Author : Kyubyong Park
Publisher : Tuttle Publishing
ISBN 13 : 1462914446
Total Pages : 576 pages
Book Rating : 4.49/5 ( download)

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Download or read book Tuttle Pocket Korean Dictionary written by Kyubyong Park and published by Tuttle Publishing. This book was released on 2019-08-06 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's never a good idea to be overly-relient on technology while traveling! Look up words quickly and easily with this great Korean dictionary. Intended for use by tourists, students, and business people traveling to Korea Tuttle Pocket Korean Dictionary is an essential tool for communicating in Korean. It features all the essential Korean vocabulary appropriate for beginning to intermediate students. It's handy pocket format and user-friendly, two-color layout will make any future trip to Korea much easier. All entries are written in a Romanized form as well as Korean script (hangul) so that in the case of difficulties the book can simply be shown to the person the user is trying to communicate with. This dictionary includes the following key features: Over 18,000 words and expressions in the Korean language. Korea-English, and English-Korean sections Fully updated with recent vocabulary and commonly used South Korean slang. Clear, user-friendly layout with headwords in blue. Romanized and Korean Script (hangul) for every entry. Other books from this bestselling series you might enjoy include: Pocket Japanese Dictionary, Pocket Mandarin Chinese Dictionary, and Pocket Cantonese Dictionary.

Author : Barbara Lynch
Publisher : HarperCollins
ISBN 13 : 0547417365
Total Pages : 357 pages
Book Rating : 4.63/5 ( download)

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Download or read book Stir written by Barbara Lynch and published by HarperCollins. This book was released on 2019-02-05 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Barbara Lynch was born and raised in South Boston, not Tuscany, many critics believe her food rivals the best of Italy. It has been praised by Bon Appétit, Food & Wine, and Gourmet, and many more. Lynch’s cuisine is all the more remarkable because it is self-taught. In a story straight out of Good Will Hunting, she grew up in the turbulent projects of “Southie,” where petty crime was the only viable way to make a living. But in a home ec class in high school, she discovered her passion. Through a mix of hunger for knowledge, hard work, and raw smarts, she gradually created her own distinctive style of cooking, mining Italian and French classics for ideas and seasoning them with imagination. The 150 recipes in Stir combine sophistication with practicality. Appetizers like baked tomatoes and cheese and crisp, buttery brioche pizzas. Dozens of the artful pastas Lynch is famous for, such as little lasagnas with chicken meatballs, and potato gnocchi with peas and mushrooms. Lobster rolls with aïoli. Chicken wrapped in prosciutto and stuffed with melting Italian cheese. Creamy vanilla bread pudding with caramel sauce. Accompanied by Lynch’s forthright opinions and stunning four-color photographs, these dishes will create a stir on home tables.

Author : Mary Morton
Publisher : Getty Publications
ISBN 13 : 0892368896
Total Pages : 175 pages
Book Rating : 4.91/5 ( download)

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Download or read book Oudry's Painted Menagerie written by Mary Morton and published by Getty Publications. This book was released on 2007-06-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.

Author : Christopher Spearin
Publisher : Springer
ISBN 13 : 3319549030
Total Pages : 229 pages
Book Rating : 4.33/5 ( download)

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Download or read book Private Military and Security Companies and States written by Christopher Spearin and published by Springer. This book was released on 2017-08-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies and explains the functional and ideational boundaries regarding what states and Private Military and Security Companies (PMSCs) both do and possess regarding land power, sea power, and air power. Whereas the mercenaries, privateers, and chartered companies of years past held similar characteristics to state military forces, the PMSCs of today are dissimilar for two reasons: a conventional forces norm amongst states and a state proclivity towards the offensive. These factors reveal both the limitations of and the possibilities for contemporary security privatization. This volume is ideal for civilian and military practitioners and students wishing to develop a detailed understanding of what the private military and security industry has to offer and why it is structured the way it is.

Author : Ben Tish
Publisher : Bloomsbury Publishing
ISBN 13 : 1472958063
Total Pages : 288 pages
Book Rating : 4.68/5 ( download)

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Download or read book Moorish written by Ben Tish and published by Bloomsbury Publishing. This book was released on 2019-04-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I've been submerged in the cuisines and food culture of Spain and Italy for well over a decade and explored the many regions of these magnificent countries with their markedly different styles and nuances. Throughout the years I've become more and more intrigued by the regions where the Moorish influence has left a pronounced mark and combined seamlessly with the local flavours and ingredients to produce an exotic, full flavoured and vibrant cuisine.' Within these pages, Ben Tish explores this further with over 100 mouth-watering recipes guaranteed to delight anyone who eats at your table. Spices, fruits and incredible flavours that the Moors introduced, such as cumin, cardamom, saffron, coriander, ginger, apricots, watermelons and pomegranates were absorbed into the cultures of Spain, Sicily and Portugal, creating big flavoured dishes with a sun-soaked, exotic taste of North Africa and the Arabic world combined with local heritage, all of which can be found in this book. With chapters such as breakfast, brunch and bread, grilling and smoking, fresh, and sweet and sour, Ben offers his own interpretations of these classic recipes, including shakshuka, red prawn crudo, spiced venison and quince pinchos, wood-baked Moorish chicken pine nut and raisin pie, slow cooked fish and shellfish stew with saffron and star anise and octopus and smoked paprika with black beans and rice. This food to share and enjoy, bringing a little extra flavour to your kitchen.

Author : Roi Cooper Megrue
Publisher : Createspace Independent Publishing Platform
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.81/5 ( download)

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Download or read book Under Cover written by Roi Cooper Megrue and published by Createspace Independent Publishing Platform. This book was released on 1914 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: PARIS wears her greenest livery and puts on her most gracious airs in early summer. When the National Fete commemorative of the Bastille's fall has gone, there are few Parisians of wealth or leisure who remain in their city. Trouville, Deauville, Etretat and other pleasure cities claim them and even the bourgeoisie hie them to their summer villas. The city is given up to those tourists from America and England whom Paris still persists in calling Les Cooks in memory of that enterprising blazer of cheap trails for the masses. Your true Parisian and the stranger who has stayed within the city's gates to know her well, find themselves wholly out of sympathy with the eager crowds who follow beaten tracks and absorb topographical knowledge from guide-books.