Marketing Management A Finance Emphasis

Author : B. K. Chatterjee
Publisher :
ISBN 13 : 9788172245764
Total Pages : 533 pages
Book Rating : 4.69/5 ( download)

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Download or read book Mis-Managing The System:How To Change The System written by B. K. Chatterjee and published by . This book was released on 2002 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mis Managing the System is not about general systems theory nor organisational or operational theory. Rather it identifies a broad new concept of the system and shows how it replaces the management of such organisations. The book identifies the major reas

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 113538570X
Total Pages : 447 pages
Book Rating : 4.05/5 ( download)

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Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and techniques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.

Author : Kenneth Clow
Publisher :
ISBN 13 : 9781891002489
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Marketing Management 2e written by Kenneth Clow and published by . This book was released on 2017-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: BWPBK The idea... behind this text is to prepare emerging marketing professionals with tools to succeed. Currently available texts do not meet the needs of the majority of students enrolled in the Marketing Management capstone course. So this book features four themes that make it distinctive and useful to marketing students. These include emphasizing customer service; focusing on entry-level and first-line supervisory positions; carefully integrating the disciplines of marketing and management; and providing methods to analyze the financial impact of marketing decisions - with a focus on financial analysis in every chapter.

Author : David Walters
Publisher : Red Globe Press
ISBN 13 : 1403940975
Total Pages : 0 pages
Book Rating : 4.71/5 ( download)

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Download or read book Marketing and Financial Management written by David Walters and published by Red Globe Press. This book was released on 2005-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores in great depth marketing decisions that have implications for financial management. It illustrates how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

Author : Ruth A. Schmidt
Publisher : Bloomsbury Publishing
ISBN 13 : 1349250201
Total Pages : 310 pages
Book Rating : 4.02/5 ( download)

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Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Author : Ray Donnelly
Publisher : Routledge
ISBN 13 : 1136442030
Total Pages : 244 pages
Book Rating : 4.32/5 ( download)

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Download or read book CIM Coursebook: The Marketing Planning Process written by Ray Donnelly and published by Routledge. This book was released on 2010-09-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Author : Hedley Smyth
Publisher : Routledge
ISBN 13 : 1134506333
Total Pages : 337 pages
Book Rating : 4.30/5 ( download)

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Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

Author : S.K. Mandal
Publisher : Jaico Publishing House
ISBN 13 : 8184952201
Total Pages : 757 pages
Book Rating : 4.09/5 ( download)

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Download or read book Management: Principles and Practice written by S.K. Mandal and published by Jaico Publishing House. This book was released on 2011-01-01 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook specifically focuses on building a thorough foundation on management studies by sequentially developing the components and basics of management principles and approach, discussing and analysing the key features and methods of modern management practices, and finally exposing the students to some essential topics on environment management, business ethics, corporate governance, and total quality management for sustainable growth and development of business. Students and practicing professionals in this field will be immensely benefited by the coverage and treatment of the book. Key Features — Based on industry experience with focus on building a strong foundation for management studies, especially in the context of the Indian business environment — Covers critical areas of management like strategic planning, strategic management, supply-chain management, international trade, entrepreneurship and small business management, information management, environment management, business ethics, corporate governance and modern tools for TQM, including cost of poor quality, benchmarking and six-sigma practice — Emphasis on management issues critical to business – organisational culture and leadership, modern HRM, external business environment, ethics of business and corporate governance, and responsibility for natural environment management for sustainable growth — Provides a wider coverage of the interconnected functions, methods, processes, variables, strategies and tools for excellence in business management, including 80-20 rule, Murphy’s Law, 1-10-100 rule of cost management, 360 degree appraisal, JIT, TPM, Kaizen etc.

Author : Alan Finn
Publisher : Teach Yourself
ISBN 13 : 147368949X
Total Pages : 464 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Ultimate MBA Book written by Alan Finn and published by Teach Yourself. This book was released on 2018-08-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From finance and strategy to leadership and marketing, THE ULTIMATE MBA BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises. This is your complete MBA course. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Author : Ransford Tetteh
Publisher : Graphic Communications Group
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2010-02-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: