Language Media And Economy In Virtual And Real Life

Author : Alfredo Rizza
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521451
Total Pages : 309 pages
Book Rating : 4.52/5 ( download)

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Download or read book Language, Media and Economy in Virtual and Real Life written by Alfredo Rizza and published by Cambridge Scholars Publishing. This book was released on 2018-11-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.

Author : Vili Lehdonvirta
Publisher : MIT Press
ISBN 13 : 0262535068
Total Pages : 307 pages
Book Rating : 4.69/5 ( download)

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Download or read book Virtual Economies written by Vili Lehdonvirta and published by MIT Press. This book was released on 2014-05-09 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the basic concepts of economics—including markets, institutions, and money—can be used to create and analyze economies based on virtual goods. In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics—markets, institutions, and money—can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior. Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.

Author : Tom Boellstorff
Publisher : Princeton University Press
ISBN 13 : 0691168342
Total Pages : 348 pages
Book Rating : 4.40/5 ( download)

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Download or read book Coming of Age in Second Life written by Tom Boellstorff and published by Princeton University Press. This book was released on 2015-08-25 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love--the possibilities are endless, and all encountered through a computer screen. At the time of its initial publication in 2008, Coming of Age in Second Life was the first book of anthropology to examine this thriving alternate universe. Tom Boellstorff conducted more than two years of fieldwork in Second Life, living among and observing its residents in exactly the same way anthropologists traditionally have done to learn about cultures and social groups in the so-called real world. He conducted his research as the avatar "Tom Bukowski," and applied the rigorous methods of anthropology to study many facets of this new frontier of human life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. Coming of Age in Second Life shows how virtual worlds can change ideas about identity and society. Bringing anthropology into territory never before studied, this book demonstrates that in some ways humans have always been virtual, and that virtual worlds in all their rich complexity build upon a human capacity for culture that is as old as humanity itself. Now with a new preface in which the author places his book in light of the most recent transformations in online culture, Coming of Age in Second Life remains the classic ethnography of virtual worlds.

Author : Sudeshna Basu Mukherjee
Publisher : CRC Press
ISBN 13 : 1000407276
Total Pages : 362 pages
Book Rating : 4.73/5 ( download)

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Download or read book Digitization of Economy and Society written by Sudeshna Basu Mukherjee and published by CRC Press. This book was released on 2021-10-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more. This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author : Catherine D. Henry
Publisher : John Wiley & Sons
ISBN 13 : 1394171366
Total Pages : 311 pages
Book Rating : 4.61/5 ( download)

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Download or read book Virtual Natives written by Catherine D. Henry and published by John Wiley & Sons. This book was released on 2023-09-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eclipse of Digital Natives and the dawn of virtual culture—how Gen A, Z are radically redefining the future of work, play, economics, and social life. We’re living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them. In this book, we explore: How Virtual Natives are deploying the new technologies driving the virtualized world How relationships and work habits are being virtualized Identify ten main Virtual Native-led behaviors that are upending work and culture How Virtual Natives are evolving their expertise into a full-blown economy This is nothing short of a cultural revolution. Virtual Natives are the driving force behind a seismic change that is redefining the world through technology and virtual worlds: this book tells you how they are navigating everything from AI to Augmented and virtual reality, gaming, blockchain and Web3 in easy, accessible language. To understand the future, read Virtual Natives.

Author : Dick Smakman
Publisher : Routledge
ISBN 13 : 1000555437
Total Pages : 309 pages
Book Rating : 4.31/5 ( download)

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Download or read book Linguistic Choices in the Contemporary City written by Dick Smakman and published by Routledge. This book was released on 2022-05-22 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistic Choices in the Contemporary City focuses on how individuals navigate conversation in highly diversified contexts and provides a broad overview of state of the art research in urban sociolinguistics across the globe. Bearing in mind the impact of international travel and migration, the book accounts for the shifting contemporary studies to the workings of language choices in places where people with many different backgrounds meet and exchange ideas. It specifically addresses how people handle language use challenges in a broad range of settings to present themselves positively and meet their information and identity goals. While a speaker’s experience runs like a thread through this volume, the linguistic, cultural and situational focus is as broad as possible. It runs from the language choices of Chinese immigrants to Beijing and Finnish immigrants to Japan to the use of the local lingua franca by motor taxi drivers in Ngaoundéré, Cameroon, and how Hungarian students in their dorm rooms express views on political correctness uninhibitedly. As it turns out, language play, improvisation, humour, lies, as well as highly marked subconscious pronunciation choices, are natural parts of the discourses, and this volume provides numerous and extensive examples of these techniques. For each of the settings discussed, the perspective is taken of personalised linguistic and extra-linguistic styles in tackling communicative challenges. This way, a picture is drawn of how postmodern individuals in extremely different cultural and situational circumstances turn out to have strikingly similar human behaviours and intentions. Linguistic Choices in the Contemporary City is of interest to all those who follow theoretical and methodological developments in this field. It will be of use for upper level students in the fields of Sociolinguistics, Pragmatics, Linguistic Anthropology and related fields in which urban communicative settings are the focus.

Author : Philip N. Howard
Publisher : John Wiley & Sons
ISBN 13 : 0745637671
Total Pages : 149 pages
Book Rating : 4.79/5 ( download)

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Download or read book Castells and the Media written by Philip N. Howard and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most prolific and respected scholars today, Manuel Castells has given us a new language for understanding the impact of information and communication technologies on social life. Politicians can no longer run for office without a digital media strategy, new communication technologies are a fundamental infrastructure for the economy, and the internet has become an invaluable tool for cultural production and consumption. Yet as more of our political, economic, and cultural interaction occurs over digital media, the ability to create and manipulate both content and networks becomes real power. Castells and the Media introduces a great thinker, presents original theories about the network society, and encourages readers to use these theories to help them understand the importance of digital media and social networks in their own lives.

Author : Robin Queen
Publisher : John Wiley & Sons
ISBN 13 : 0470659920
Total Pages : 284 pages
Book Rating : 4.22/5 ( download)

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Download or read book Vox Popular written by Robin Queen and published by John Wiley & Sons. This book was released on 2015-01-27 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our favorite movies and TV shows feature indelible characters who tell us about themselves not just in what they say but in how they say it. The creative decisions behind these voices—such as what accent or dialect to use—offer rich data for sociolinguistic study. Ideal for students of language variation as well as general readers interested in media, Vox Popular is an engaging tour through the major issues of sociolinguistic study as heard in the voices from mass media. • Provides readers with a unified and accessible picture of the interrelationships between language variation and the mass media • Presents detailed original analyses of multiple audiovisual media sources • Includes a broad methods chapter covering quantitative and qualitative methods in a style not available in any other textbook • All theoretical terms are accessibly explained, with engaging examples, making it suitable for non-academics as well as undergraduate students • Incorporates pedagogical textboxes throughout and includes sections dedicated to developing practical skills for the field

Author : Jillana B. Enteen
Publisher : Routledge
ISBN 13 : 1135868727
Total Pages : 223 pages
Book Rating : 4.27/5 ( download)

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Download or read book Virtual English written by Jillana B. Enteen and published by Routledge. This book was released on 2009-12-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual English examines English language communication on the World Wide Web, focusing on Internet practices crafted by underserved communities in the US and overlooked participants in several Asian Diaspora communities. Jillana Enteen locates instances where subjects use electronic media to resist popular understandings of cyberspace, computer-mediated communication, nation and community, presenting unexpected responses to the forces of globalization and predominate US value systems. The populations studied here contribute websites, conversations and artifacts that employ English strategically, broadening and splintering the language to express their concerns in the manner they perceive as effective. Users are thus afforded new opportunities to transmit information, conduct conversations, teach and make decisions, shaping, in the process, both language and technology. Moreover, web designers and writers conjure distinct versions of digitally enhanced futures -- computer-mediated communication may attract audiences previously out of reach. The subjects of Virtual English challenge prevailing deployments and conceptions of emerging technologies. Their on-line practices illustrate that the Internet need not replicate current geopolitical beliefs and practices and that reconfigurations exist in tandem with dominant models.