Globalizing Beauty

Author : Hartmut Berghoff
Publisher : Palgrave Macmillan
ISBN 13 : 9781137299703
Total Pages : 0 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Globalizing Beauty written by Hartmut Berghoff and published by Palgrave Macmillan. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.

Author : Geoffrey Jones
Publisher : OUP Oxford
ISBN 13 : 0191609617
Total Pages : 432 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Beauty Imagined written by Geoffrey Jones and published by OUP Oxford. This book was released on 2010-02-25 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Author : Meeta Jha
Publisher : Routledge
ISBN 13 : 1317557956
Total Pages : 168 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book The Global Beauty Industry written by Meeta Jha and published by Routledge. This book was released on 2015-09-16 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Author : Bonnie Adrian
Publisher : Univ of California Press
ISBN 13 : 0520238346
Total Pages : 312 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Framing the Bride written by Bonnie Adrian and published by Univ of California Press. This book was released on 2003-12-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do not be misled by the title of this book. It is a study of Taiwan's bridal industry but it is also a fine ethnography of marriage in contemporary urban Taipei. With great subtlety, Bonnie Adrian shows us how much marriage in Taiwan has changed and how many of the old ways it has retained. She does so with wit and humor."—Margery Wolf, author of A Thrice-Told Tale: Feminism, Postmodernism, and Ethnographic Responsibility "Faced with the puzzle of the ubiquitous bridal photography in Taipei, Bonnie Adrian has produced a model ethnography of media-saturated contemporary life. Ethnographically adventurous, analytically smart, and warmly human, this book cleverly unpacks the ways women’s canny choices in Taiwan are forged at the intersection of everyday worlds of inter-generational tension, fantasies fed by a keenly competitive local culture industry, and global imagery tied to the transnational beauty industry. Unlike many who work on globalization, Adrian has not lost sight of the ways that gender and family are still at the heart of people’s social worlds and women are not victims."—Lila Abu-Lughod, author of Veiled Sentiments and Writing Women’s Worlds

Author : Sabrina Billings
Publisher : Multilingual Matters
ISBN 13 : 1783090774
Total Pages : 231 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book Language, Globalization and the Making of a Tanzanian Beauty Queen written by Sabrina Billings and published by Multilingual Matters. This book was released on 2013-11-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through micro-analysis of language use, this book chronicles young women's pathways to becoming a Tanzanian beauty queen, offering an original perspective on the intersection of language with globalization, nationalism, and inequality in urban East Africa. This compelling linguistic ethnography considers the real-life effects, both on- and off-stage, of language policy, education, and gender dynamics for the women competing in the pageants. While highlighting many contestants' struggles for escape from poverty and patriarchy, the book also emphasizes their creative strategies – linguistic and otherwise – for bettering their lives and shows how people living in a global economic periphery take part in, and sometimes feel left out of, the wider world.

Author : Angela B. McCracken
Publisher : Oxford University Press
ISBN 13 : 0199908079
Total Pages : 226 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book The Beauty Trade written by Angela B. McCracken and published by Oxford University Press. This book was released on 2014-01-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: While it is frequently trivialized, the business of beauty is one of the most important global industries, generating millions of dollars and implicating many more the world over, from consumers to corporate elites. As trends spread so do ideas about standards of appearance and what is necessary to look good and fit in -- standards that are often influenced by ideas about race, class and gender norms. In looking at beauty products, practices, and ideas of youth in Guadalajara, Mexico, The Beauty Trade takes seriously the question of whether and how beauty norms are changing in relation to the globalizing beauty economy. Angela B. V. McCracken considers who benefits and who loses from beauty globalization and what this means for gender norms among youth. Weaving together fascinating ethnographic research on beauty practices and insights from political economy theory, the book presents a feminist analysis of the global economy of beauty. Rather than a sign of frivolity, the beauty economy is intimately connected to youth's social and economic development. Cosmetic makeovers have become a modern rite of passage for girls, enabling social connections and differentiations, as well as entrepreneurial activities. The global beauty economy is a phenomenon generated by young people, mostly women, laboring in, teaching, and consuming beauty --- and eager for belonging and originality, using every mechanism at their disposal to enhance their appearance. As McCracken shows, globalization is not homogenizing beauty standards to a Western ideal; rather, it is diversifying beauty standards. The Beauty Trade explains how globalization, combined with youth's desires for uniqueness, is enabling the spread of a diversity of beauty cultures, including alternative visions of gender appropriate looks and behavior.

Author : Arindam Dutta
Publisher : Taylor & Francis
ISBN 13 : 1135864039
Total Pages : 369 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book The Bureaucracy of Beauty written by Arindam Dutta and published by Taylor & Francis. This book was released on 2006-11-06 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bureaucracy of Beauty is a wide-ranging work of cultural theory that connects literary studies, postcoloniality, the history of architecture and design, and the history and present of empire. Professor Ananya Roy of UC Berkeley calls it a "fantastic book," and in many ways this is the best description of it. The Bureaucracy of Beauty begins with nineteenth-century Britain's Department of Science and Arts, a venture organized by the Board of Trade, and how the DSA exerted a powerful influence on the growth of museums, design schools, and architecture throughout the British Empire. But this is only the book's literal subject: in a remarkable set of chapters, Dutta explores the development of international laws of intellectual property, ideas of design pedagogy, the technological distinction between craft and industry, the relation of colonial tutelage to economic policy, the politics and technology of exhibition, and competing philosophies of aesthetics. His thinking across these areas is ignited by engagements with Benjamin, Marx, Adam Smith and Jeremy Bentham, Kant, Mill, Ruskin, and Gandhi. A rich study in the history of ideas, of design and architecture, and of cultural politics, The Bureaucracy of Beauty converges on the issues of present-day globalization. From nineteenth-century Britain to twenty-first century America, The Bureaucracy of Beauty offers a theory of how things - big things -change.

Author : D. Sutton
Publisher : Springer
ISBN 13 : 0230100430
Total Pages : 384 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Globalizing Ideal Beauty written by D. Sutton and published by Springer. This book was released on 2009-09-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

Author : Angela B. McCracken
Publisher : Oxford University Press
ISBN 13 : 0199908060
Total Pages : 226 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book The Beauty Trade written by Angela B. McCracken and published by Oxford University Press. This book was released on 2014-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beauty Trade is an analysis of the globalization of beauty products, practices, and ideas, as seen through the lives of youth in Mexico. Far from frivolous, the beauty economy is key to youth's social and economic development.

Author : A. Jafar
Publisher : Springer
ISBN 13 : 113736534X
Total Pages : 257 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Global Beauty, Local Bodies written by A. Jafar and published by Springer. This book was released on 2013-12-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original scholarly work and first-person accounts takes globalization processes and the transnational links these processes create as the jumping-off point for an examination of what it means to be, have, or aspire to a beautiful body.