Gastronomic Tourism Experiences And Experiential Marketing

Author : Saurabh Kumar Dixit
Publisher : Taylor & Francis
ISBN 13 : 1000832554
Total Pages : 268 pages
Book Rating : 4.56/5 ( download)

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Download or read book Gastronomic Tourism Experiences and Experiential Marketing written by Saurabh Kumar Dixit and published by Taylor & Francis. This book was released on 2022-12-30 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.

Author : Wided Batat
Publisher : Routledge
ISBN 13 : 1351182188
Total Pages : 273 pages
Book Rating : 4.88/5 ( download)

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Download or read book Food and Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019-06-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264171924
Total Pages : 178 pages
Book Rating : 4.23/5 ( download)

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Download or read book OECD Studies on Tourism Food and the Tourism Experience The OECD-Korea Workshop written by OECD and published by OECD Publishing. This book was released on 2012-02-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.

Author : Saurabh Kumar Dixit
Publisher : Routledge
ISBN 13 : 0429512317
Total Pages : 653 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Routledge Handbook of Tourism Experience Management and Marketing written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2020-05-18 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Author : Maria Priller
Publisher : GRIN Verlag
ISBN 13 : 3668640785
Total Pages : 7 pages
Book Rating : 4.88/5 ( download)

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Download or read book Food Tourism. Using culinary experiences to increase tourism at a destination written by Maria Priller and published by GRIN Verlag. This book was released on 2018-02-20 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Tourism, grade: 1,0, University of applied sciences, language: English, abstract: This paper aims to state to which extent culinary experiences affect the touristic situation of a certain destination. Food plays a high role in choosing a destination, which leads to the fact that food tourism plays a significant role in the overall tourism industry. Culinary tourism itself describes a way to witness local tourism through its culinary offers. To properly enjoy those, it is essential to provide culinary experiences, since those are the most memorable and convincing way to make tourists come back in the future. In order to achieve this goal, it is vital for industries to implement culinary storytelling in their marketing approach since this trend is capable of touching the human psyche, it is very authentic and gives the possibility to share feelings and ideas on a personal level. Another current trend in food tourism creating unique culinary experiences is dining in the dark since normal eating turns into a dynamic experience, which requires all five human senses.

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.28/5 ( download)

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Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Author : Francesc Fusté-Forné
Publisher : Taylor & Francis
ISBN 13 : 1000843262
Total Pages : 251 pages
Book Rating : 4.62/5 ( download)

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Download or read book Contemporary Advances in Food Tourism Management and Marketing written by Francesc Fusté-Forné and published by Taylor & Francis. This book was released on 2023-02-15 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field. The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role of responsibility in the production and consumption of food tourism, and the anticipation of future trends in food and beverage tourism. This volume combines academic research with practitioner experience, allowing the authors to explore, debate and analyze our industry’s future challenges and solutions. This book is essential reading for students and researchers with an interest in food tourism, as well as practitioners.

Author : Ian Yeoman
Publisher : Channel View Publications
ISBN 13 : 184541540X
Total Pages : 356 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Future of Food Tourism written by Ian Yeoman and published by Channel View Publications. This book was released on 2015-07-06 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s approach to the future has focused on explanation; the contributors look for the causes, trends and theoretical concepts that explain change, thus attempting to justify and explore the future. Scenarios are used to explore alternative futures and the book examines the implications for the future of food tourism and highlights future research avenues. This book is primarily aimed at postgraduate students and researchers in the field of tourism studies.

Author : John Stanley
Publisher : CABI
ISBN 13 : 1780645015
Total Pages : 261 pages
Book Rating : 4.18/5 ( download)

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Download or read book Food Tourism written by John Stanley and published by CABI. This book was released on 2014-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.

Author : Antónia Correia
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396994
Total Pages : 281 pages
Book Rating : 4.94/5 ( download)

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Download or read book Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context written by Antónia Correia and published by Goodfellow Publishers Ltd. This book was released on 2019-07-31 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.