Everything Is Obvious

Author : Duncan J. Watts
Publisher : Atlantic Books
ISBN 13 : 0857895060
Total Pages : 352 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Everything is Obvious written by Duncan J. Watts and published by Atlantic Books. This book was released on 2011-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

Author : Duncan J. Watts
Publisher : Currency
ISBN 13 : 0307951790
Total Pages : 369 pages
Book Rating : 4.93/5 ( download)

DOWNLOAD NOW!

Download or read book Everything Is Obvious written by Duncan J. Watts and published by Currency. This book was released on 2012-06-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.

Author : Brian Zahnd
Publisher : InterVarsity Press
ISBN 13 : 1514003341
Total Pages : 158 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book When Everything's on Fire written by Brian Zahnd and published by InterVarsity Press. This book was released on 2021-11-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to hold on to faith in an age of unbelief? Intellectual certainty has long been a cornerstone of the Christian faith. But in an age of secularism, skepticism, and cynicism, our worldviews have been shaken. Various solutions exist—some double down on certainty, while others deconstruct their faith until there is nothing left at all. But Brian Zahnd offers a third way: what is needed is not a demolition but instead a renovation of faith. Written with personal and pastoral experience, Zahnd extends an invitation to move beyond the crisis of faith toward the journey of reconstruction. As the world rapidly changes in ways that feel incompatible with Christianity, When Everything's on Fire provides much-needed hope. A stronger, more confident faith is possible when it is grounded in the beauty and truth of Christ. Zahnd permits us to risk the journey of deconstruction so that God can forge something more beautiful in its place.

Author : Miguel Nicolelis
Publisher : Yale University Press
ISBN 13 : 0300244630
Total Pages : 377 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book The True Creator of Everything written by Miguel Nicolelis and published by Yale University Press. This book was released on 2020-01-07 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radically new cosmological view from a groundbreaking neuroscientist who places the human brain at the center of humanity's universe Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the known universe. He undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction. Combining insights from such diverse fields as neuroscience, mathematics, evolution, computer science, physics, history, art, and philosophy, Nicolelis presents a neurobiologically based manifesto for the uniqueness of the human mind and a cautionary tale of the threats that technology poses to present and future generations.

Author : Robert Hoekman (Jr.)
Publisher : Pearson Education
ISBN 13 : 0321749855
Total Pages : 305 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Designing the Obvious written by Robert Hoekman (Jr.) and published by Pearson Education. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them. This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

Author : John P. Kotter
Publisher : Harvard Business Press
ISBN 13 : 1422179710
Total Pages : 209 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book A Sense of Urgency written by John P. Kotter and published by Harvard Business Press. This book was released on 2008 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

Author : James Clear
Publisher : James Clear
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Download or read book Atomic Habits Summary (by James Clear) written by James Clear and published by James Clear. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.

Author : Robert East
Publisher : SAGE
ISBN 13 : 1446241858
Total Pages : 345 pages
Book Rating : 4.51/5 ( download)

DOWNLOAD NOW!

Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2008-05-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

Author : Charles Tilly
Publisher : Princeton University Press
ISBN 13 : 1400837782
Total Pages : 217 pages
Book Rating : 4.86/5 ( download)

DOWNLOAD NOW!

Download or read book Why? written by Charles Tilly and published by Princeton University Press. This book was released on 2012-08-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why? is a book about the explanations we give and how we give them--a fascinating look at the way the reasons we offer every day are dictated by, and help constitute, social relationships. Written in an easy-to-read style by distinguished social historian Charles Tilly, the book explores the manner in which people claim, establish, negotiate, repair, rework, or terminate relations with others through the reasons they give. Tilly examines a number of different types of reason giving. For example, he shows how an air traffic controller would explain the near miss of two aircraft in several different ways, depending upon the intended audience: for an acquaintance at a cocktail party, he might shrug it off by saying "This happens all the time," or offer a chatty, colloquial rendition of what transpired; for a colleague at work, he would venture a longer, more technical explanation, and for a formal report for his division head he would provide an exhaustive, detailed account. Tilly demonstrates that reasons fall into four different categories: Convention: "I'm sorry I spilled my coffee; I'm such a klutz." Narratives: "My friend betrayed me because she was jealous of my sister." Technical cause-effect accounts: "A short circuit in the ignition system caused the engine rotors to fail." Codes or workplace jargon: "We can't turn over the records. We're bound by statute 369." Tilly illustrates his topic by showing how a variety of people gave reasons for the 9/11 attacks. He also demonstrates how those who work with one sort of reason frequently convert it into another sort. For example, a doctor might understand an illness using the technical language of biochemistry, but explain it to his patient, who knows nothing of biochemistry, by using conventions and stories. Replete with sparkling anecdotes about everyday social experiences (including the author's own), Why? makes the case for stories as one of the great human inventions.

Author : Barron H. Lerner
Publisher : JHU Press
ISBN 13 : 1421403498
Total Pages : 239 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book One for the Road written by Barron H. Lerner and published by JHU Press. This book was released on 2011-10-14 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t drink and drive. It's a deceptively simple rule, but one that is all too often ignored. And while efforts to eliminate drunk driving have been around as long as automobiles, every movement to keep drunks from driving has hit some alarming bumps in the road. Barron H. Lerner narrates the two strong—and vocal—sides to this debate in the United States: those who argue vehemently against drunk driving, and those who believe the problem is exaggerated and overregulated. A public health professor and historian of medicine, Lerner asks why these opposing views exist, examining drunk driving in the context of American beliefs about alcoholism, driving, individualism, and civil liberties. Angry and bereaved activist leaders and advocacy groups like Mothers Against Drunk Driving campaign passionately for education and legislation, but even as people continue to be killed, many Americans remain unwilling to take stronger steps to address the problem. Lerner attributes this attitude to Americans’ love of drinking and love of driving, an inadequate public transportation system, the strength of the alcohol lobby, and the enduring backlash against Prohibition. The stories of people killed and maimed by drunk drivers are heartrending, and the country’s routine rejection of reasonable strategies for ending drunk driving is frustratingly inexplicable. This book is a fascinating study of the culture of drunk driving, grassroots and professional efforts to stop it, and a public that has consistently challenged and tested the limits of individual freedom. Why, despite decades and decades of warnings, do people still choose to drive while intoxicated? One for the Road provides crucial historical lessons for understanding the old epidemic of drunk driving and the new epidemic of distracted driving.