Diversity In European Marketing

Author : Thomas Rudolph
Publisher : Springer Science & Business Media
ISBN 13 : 3834969761
Total Pages : 268 pages
Book Rating : 4.67/5 ( download)

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Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Author : C. P. Rao
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9780754643265
Total Pages : 296 pages
Book Rating : 4.63/5 ( download)

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Download or read book Marketing and Multicultural Diversity written by C. P. Rao and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.

Author : George F. Simons
Publisher : Routledge
ISBN 13 : 0877193819
Total Pages : 386 pages
Book Rating : 4.14/5 ( download)

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Download or read book Eurodiversity written by George F. Simons and published by Routledge. This book was released on 2002 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

Author : Jelena Krolo
Publisher : GRIN Verlag
ISBN 13 : 3346627241
Total Pages : 48 pages
Book Rating : 4.47/5 ( download)

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Download or read book Diversity Marketing. The fine line between tapping new customer segments and compromising brand image written by Jelena Krolo and published by GRIN Verlag. This book was released on 2022-04-13 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster (MCM), language: English, abstract: This work’s purpose and contribution is not only to display the positive and negative effects of various diversity marketing strategies but also to point out other ways to tap diversity-based customer segments which have been mostly neglected by researchers. Diversity marketing is a marketing strategy targeting diversity-based customer segments and deviating from the “traditional” target market (e.g. caucasian and heterosexual individuals) to gain a competitive advantage on the market. Companies trying to tap those new segments oftentimes face the challenges of negative reactions regarding incorrect representation from the individuals targeted or even from the usual target-market because of non-identification. These negative reactions can lead to a compromised brand image and impair the company’s competitive ability. For companies to achieve an advantage on the market and not the opposite, the consumers’ behavior concerning different diversity marketing variables has to be studied and analyzed. This work focuses on company- and consumer- related variables and their effect on a diversity marketing strategy’s reach and the company’s brand image.

Author : Robin Wilson
Publisher : Edward Elgar Publishing
ISBN 13 : 1786438178
Total Pages : 240 pages
Book Rating : 4.71/5 ( download)

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Download or read book Meeting the Challenge of Cultural Diversity in Europe written by Robin Wilson and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe has talked itself into a refugee and security crisis. There is, however, a misrecognition of the real challenge facing Europe: the challenge of managing the relationship between Europeans and the currently stigmatized ‘others’ which it has attracted. Making the case against a ‘Europe of walls’, Robin Wilson instead proposes a refounding of Europe built on the power of diversity and an ethos of hospitality rather than an institutional thicket serving the market.

Author : Gavan Titley
Publisher : Council of Europe
ISBN 13 : 9789287161710
Total Pages : 204 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Politics of Diversity in Europe written by Gavan Titley and published by Council of Europe. This book was released on 2008-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity has become a key term in contemporary social politics, and is often used as both a description of complex social realities and a normative prescription for how those realities should be valued, influenced by the politics of multiculturalism and by social movements asserting "the right to be different" diversity has emerged as an open, fluid discourse that challenges reductive visions of legitimate identities and human possibilities.It is this apparent acceptance of diversity as a fact and value that this book looks at in several ways, it offers a countervailing assessment of diversity, seeing it less as a unifying social imaginary and more as a cost-free form of politics attuned to the needs of late capitalist, consumer societies.The essays collected here are developed from a research seminar entitled "Diversity, Human Rights and Participation" organised by the Partnership on Youth between the Council of Europe and the European Commission. The studies gathered here are embedded in 10 different national contexts. They track dimensions of 'diversity' in education, social services, jurisprudence, parliamentary proceedings and employment initiatives, and assess their significances for the social actors who must negotiate these frameworks in their daily experience.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136459952
Total Pages : 205 pages
Book Rating : 4.55/5 ( download)

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Download or read book Euromarketing and the Future written by Erdener Kaynak and published by Routledge. This book was released on 2013-04-03 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal ball—just an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe’s likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market’s future. Euromarketing and the Future includes: a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50 content analysis of international Web sites that encourage cross-border sales a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies global product and marketing strategies for globalising ICT companies and much more! No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.

Author :
Publisher :
ISBN 13 : 9781846633683
Total Pages : 177 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Marketing Challenges Within the Enlarged Single European Market written by and published by . This book was released on 2007 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities, threats and challenges created by the EU enlargement process.

Author : Max Koch
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409411265
Total Pages : 246 pages
Book Rating : 4.60/5 ( download)

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Download or read book Diversity, Standardization and Social Transformation written by Max Koch and published by Ashgate Publishing, Ltd.. This book was released on 2011 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged around the themes of theorizing and policy-making, race, ethnicity and religion, gender, and class, inequality and welfare, this book addresses the question of whether the European Union tends towards diversification or standardization. It engages with issues of identity, citizenship and social justice, changes throughout the life course, social movements, the reconciliation of work and life, the increasing diversity of cultural values, and integration and immigration, whilst also examining questions of social inclusion and exclusion.

Author : Wilhelmus Antonius Arts
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Cultural Diversity of European Unity written by Wilhelmus Antonius Arts and published by . This book was released on 2003 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates and compares the values and dynamics of value changes in important life domains of the Europeans from an economic, political, social, and religious-moral point of view and explores the relationships between value orientations and societies' structural characteristics.