Decoding Advertisements

Author : Judith Williamson
Publisher : Marion Boyars Publishers
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.14/5 ( download)

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Download or read book Decoding Advertisements written by Judith Williamson and published by Marion Boyars Publishers. This book was released on 1978 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Author : Ellen McCracken
Publisher : Springer
ISBN 13 : 1349223816
Total Pages : 348 pages
Book Rating : 4.17/5 ( download)

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Download or read book Decoding Women’s Magazines written by Ellen McCracken and published by Springer. This book was released on 1992-10-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Author : Marcel Danesi
Publisher : Rowman & Littlefield
ISBN 13 : 0742555445
Total Pages : 220 pages
Book Rating : 4.40/5 ( download)

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Download or read book Why it Sells written by Marcel Danesi and published by Rowman & Littlefield. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Author : Liz Wells
Publisher : Psychology Press
ISBN 13 : 9780415307031
Total Pages : 432 pages
Book Rating : 4.31/5 ( download)

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Download or read book Photography written by Liz Wells and published by Psychology Press. This book was released on 2004 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites

Author : Royce Yuen
Publisher : Routledge
ISBN 13 : 1317623010
Total Pages : 196 pages
Book Rating : 4.14/5 ( download)

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Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

Author : Maggie Chan Jones
Publisher :
ISBN 13 : 9781737655725
Total Pages : pages
Book Rating : 4.21/5 ( download)

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Download or read book Decoding Sponsorship written by Maggie Chan Jones and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jay-Z
Publisher : Random House Group
ISBN 13 : 0679605215
Total Pages : 337 pages
Book Rating : 4.18/5 ( download)

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Download or read book Decoded (Enhanced Edition) written by Jay-Z and published by Random House Group. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Author : Chong Wang
Publisher : Springer
ISBN 13 : 9811046212
Total Pages : 260 pages
Book Rating : 4.16/5 ( download)

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Download or read book Critical Discourse Analysis of Chinese Advertisement written by Chong Wang and published by Springer. This book was released on 2017-07-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Author : Leila Cobo
Publisher : Vintage
ISBN 13 : 059308134X
Total Pages : 321 pages
Book Rating : 4.41/5 ( download)

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Download or read book Decoding "Despacito" written by Leila Cobo and published by Vintage. This book was released on 2021-03-02 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind the scenes look at the music that is currently the soundtrack of the globe, reported on and written by Leila Cobo, Billboard's VP of Latin Music and the world's ultimate authority on popular Latin music. Decoding "Despacito" tracks the stories behind the biggest Latin hits of the past fifty years. From the salsa born and bred in the streets of New York City, to Puerto Rican reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who's who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history. FEATURING THE STORIES BEHIND SONGS BY: José Feliciano • Los Tigres Del Norte • Julio Iglesias • Gloria Estefan and Miami Sound Machine • Willie Colón • Juan Luis Guerra • Selena • Los Del Río • Carlos Vives • Elvis Crespo • Ricky Martin • Santana • Shakira • Daddy Yankee • Marc Anthony • Enrique Iglesias with Descemer Bueno and Gente De Zona • Luis Fonsi with Daddy Yankee • J Balvin with Willy William • Rosalía

Author : Stuart Hall
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.52/5 ( download)

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Download or read book Encoding and Decoding in the Television Discourse written by Stuart Hall and published by . This book was released on 1973 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: