Branded Beauty

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749461829
Total Pages : 288 pages
Book Rating : 4.29/5 ( download)

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Download or read book Branded Beauty written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2011-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Author : Roberto M. Álvarez del Blanco
Publisher : Routledge
ISBN 13 : 0429655452
Total Pages : 312 pages
Book Rating : 4.56/5 ( download)

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Download or read book Brand Beauty Unleashed written by Roberto M. Álvarez del Blanco and published by Routledge. This book was released on 2020-03-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

Author : Sarah Suk
Publisher : Simon and Schuster
ISBN 13 : 1534474382
Total Pages : 336 pages
Book Rating : 4.83/5 ( download)

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Download or read book Made in Korea written by Sarah Suk and published by Simon and Schuster. This book was released on 2022-05-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Two entrepreneurial Korean-American teens butt heads-and fall in love-while running competing Korean beauty businesses at their high school"--

Author : María Rodríguez-Rabadán Benito
Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.88/5 ( download)

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Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1799822400
Total Pages : 241 pages
Book Rating : 4.00/5 ( download)

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Download or read book Economic, Educational, and Touristic Development in Asia written by Christiansen, Bryan and published by IGI Global. This book was released on 2020-02-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries. Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.

Author : Youna Kim
Publisher : Routledge
ISBN 13 : 1000437523
Total Pages : 247 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Soft Power of the Korean Wave written by Youna Kim and published by Routledge. This book was released on 2021-09-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this fascinating historical moment, this timely collection explores the new meaning of the Korean Wave and the process of media production, representation, distribution and consumption in a global context as a distinctive and complex form of soft power. Focusing on the most recent phenomenon of Korean popular culture, this book considers the Korean Wave in the global digital age and addresses the social, cultural and political implications in their complexity within the contexts of global inequalities and uneven power structures. The collection brings together internationally renowned scholars and regional specialists to examine this historically significant, visibly growing, yet under-explored current phenomenon in the global digital age. Drawing on a wide range of perspectives from media and communications, cultural studies, sociology, history and anthropology, and including a series of case studies from Asia, the USA, Europe and the Middle East, it provides an empirically rich and theoretically stimulating tour of this area of study, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today. This collection is essential reading for students and scholars interested in Korean popular culture and in film, media, fandom and cultural industries more widely.

Author : Jaya Halepete Iyer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131906X
Total Pages : 457 pages
Book Rating : 4.68/5 ( download)

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Download or read book Retailing in Emerging Markets written by Jaya Halepete Iyer and published by Bloomsbury Publishing USA. This book was released on 2017-10-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Retailing in emerging markets, 2011.

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 0749470046
Total Pages : 269 pages
Book Rating : 4.43/5 ( download)

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Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.

Author : Liz Nickles
Publisher : Macmillan
ISBN 13 : 1137096829
Total Pages : 258 pages
Book Rating : 4.21/5 ( download)

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Download or read book Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace written by Liz Nickles and published by Macmillan. This book was released on 2012-11-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening not only to stifle true choice in the marketplace, but to render hard-won brand identities - some decades in the making - meaningless. With today's unprecedented access to thousands of brands a day, via Twitter, Facebook, and the rest, the balance of brand power is shifting irrevocably away from the businesses behind them. In Brandstorm, branding guru Liz Nickles argues that, as a result, the brand is no longer a value proposition in itself, and that marketers and brand managers must stop the dilution and focus on meaningful, market-specific reinvention for those brands that can stand the test of time. She offers the success secrets behind leading brands like Ralph Lauren, Justin Bieber, and Revlon, and how to channel them today.

Author : Michele M. Granger
Publisher : A&C Black
ISBN 13 : 1609012259
Total Pages : 495 pages
Book Rating : 4.50/5 ( download)

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Download or read book Fashion written by Michele M. Granger and published by A&C Black. This book was released on 2012-03-20 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.