Advances In Digital Marketing In The Era Of Artificial Intelligence

Author : Moez Ltifi
Publisher :
ISBN 13 : 9781032585123
Total Pages : 0 pages
Book Rating : 4.29/5 ( download)

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Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business, using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.."--

Author : Moez Ltifi
Publisher : CRC Press
ISBN 13 : 1040031668
Total Pages : 329 pages
Book Rating : 4.67/5 ( download)

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Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Author : Androniki Kavoura
Publisher : Springer
ISBN 13 : 3030124533
Total Pages : 1330 pages
Book Rating : 4.33/5 ( download)

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Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer. This book was released on 2019-07-03 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.59/5 ( download)

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Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Author : Srinidhi Ranganathan
Publisher : Srinidhi Ranganathan
ISBN 13 :
Total Pages : 69 pages
Book Rating : 4./5 ( download)

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Download or read book Future 1.0: Your Guide To Rule The Digital Marketing Universe with Artificial Intelligence written by Srinidhi Ranganathan and published by Srinidhi Ranganathan. This book was released on 2020-01-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subscribe to the Author "Digital Marketing Legend - Srinidhi Ranganathan on YouTube". Srinidhi brings 500+ Free courses and tutorials on Digital Marketing and Artificial Intelligence (AI) futuristic technologies on YouTube: https://www.youtube.com/channel/UCXP3bY7BbMt1pXK0tPp8G4Q It’s time to think about where the digital marketing world is actually heading. The answer is quite simple and known to you - “Artificial Intelligence”. The power of Artificial Intelligence for digital marketing usage can be compared to a treasure-house of activities and it cannot be measured instantly, at all. Today, the presence of "Artificial Intelligence”(AI) is common in almost every area - such as self-driving cars, machine learning, using your own personal assistants such as Siri, Alexa and others. In 2020, AI continues to take firm steps to become increasingly integral to our world. Digital marketing is indeed one of the most exciting applications for AI. Artificial Intelligence in Digital Marketing (AIDM) plays a role in making life simpler for business organisations that deploy marketing. One can rely on AI development resources and tools to simplify, cut costs, reduce manual labor etc. AI tools that function with neural networks are becoming more and more powerful. They aid in search and analysis of consumer behaviour with big data and information. Despite all these incredible technologies, the Internet seemed like a source of confusion for many. Nevertheless, today sophisticated companies are using artificial intelligence to devise digital marketing plans. Some companies use AI to get at the top of their game or grow ahead by devising brilliant digital marketing strategies— and to maintain that level. AI can save companies from spending too much money on time-bound human resources. It can speed up tasks with minimal effort, reduce your spendings on manual labour - at the same time. This book serves to be a brief insight or a very short compilation of 9 years of research that I conducted on Artificial Intelligence in Digital Marketing (AIDM). It will convey the guided method you can leverage to ‘Enter the Digital Marketing Universe with the Power of Artificial Intelligence’ with Future 1.0 techniques. Nevertheless, AI is not just about chatbots and personal helpers or assistants. You can find various forms of artificial intelligence that enable digital marketers in the field to make increasingly brilliant strategic and marketing decisions. Working on digital marketing with Artificial Intelligence projects require great practice, according to the details and research available, as far as the current scenario is concerned. Artificial intelligence is an amazing and grand asset for your company to simply work wonders. Using digital marketing tactics for AI will help brands offer enhanced customer experience and more efficiently market the brand. In addition, AI digital marketing will change the way we create brands and communicate with clients. So, get ready for Lights. Camera. Action. with Marketing Legend “Srinidhi Ranganathan”.

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.34/5 ( download)

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Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Author : Dwayne Anderson
Publisher : Estalontech
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4.26/5 ( download)

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Download or read book AI in Digital Marketing Training Guide written by Dwayne Anderson and published by Estalontech. This book was released on 2022-08-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.67/5 ( download)

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Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.37/5 ( download)

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Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.