The Subject Of Semiotics

Author : Kaja Silverman
Publisher : Oxford University Press
ISBN 13 : 0199878544
Total Pages : 317 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Subject of Semiotics written by Kaja Silverman and published by Oxford University Press. This book was released on 1983-05-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

Author : Umberto Eco
Publisher : Indiana University Press
ISBN 13 : 9780253202178
Total Pages : 372 pages
Book Rating : 4.75/5 ( download)

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Download or read book A Theory of Semiotics written by Umberto Eco and published by Indiana University Press. This book was released on 1979 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: " . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

Author : Martin Krampen
Publisher : Springer Science & Business Media
ISBN 13 : 1475797001
Total Pages : 279 pages
Book Rating : 4.08/5 ( download)

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Download or read book Classics of Semiotics written by Martin Krampen and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to usher the reader into the realm of semiotic studies. It analyzes the most important approaches to semiotics as they have developed over the last hundred years out of philosophy, linguistics, psychology, and biology. As a science of sign processes, semiotics investigates all types of com munication and information exchange among human beings, animals, plants, internal systems of organisms, and machines. Thus it encompasses most of the subject areas of the arts and the social sciences, as well as those of biology and medicine. Semiotic inquiry into the conditions, functions, and structures of sign processes is older than anyone scientific discipline. As a result, it is able to make the underlying unity of these disciplines apparent once again without impairing their function as specializations. Semiotics is, above all, research into the theoretical foundations of sign oriented disciplines: that is, it is General Semiotics. Under the name of Zei chenlehre, it has been pursued in the German-speaking countries since the age of the Enlightenment. During the nineteenth century, the systematic inquiry into the functioning of signs was superseded by historical investigations into the origins of signs. This opposition was overcome in the first half of the twentieth century by American Semiotic as well as by various directions of European structuralism working in the tradition of Semiology. Present-day General Semiot ics builds on all these developments.

Author : Johannes Beetz
Publisher : Springer
ISBN 13 : 1137598379
Total Pages : 143 pages
Book Rating : 4.70/5 ( download)

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Download or read book Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics written by Johannes Beetz and published by Springer. This book was released on 2016-08-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, what is known as 'the subject' has been problematized by various old and new materialisms and today appears as decentered in and by language, split by the unconscious, deformed by social forces, governed by ideology and is either seen to have succumbed to the postmodern condition or to never have existed in the first place. Every materialist theory of the subject depends on a conception of materiality, which can delineate the character of what the material reality, which de-centers or constitutes the subject consists of. Materiality and Subject in Marxism, (Post-)Structuralism, and Material Semiotics investigates the relation between materiality and the subject in the materialist approaches of Marxism, (post-)structuralism, and material semiotics. None of these approaches subscribes to a reductionist materialism; rather, they conceive of materiality as multiple, complex, and not reducible to tangible matter. For each approach, the modalities of materiality of the respective materialism are defined. The relationship between the multiple materialities and the subject constituted and decentered in this relationship are presented as specific to the theoretical approaches discussed.

Author : Vincent Michael Colapietro
Publisher : SUNY Press
ISBN 13 : 9780887068829
Total Pages : 176 pages
Book Rating : 4.20/5 ( download)

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Download or read book Peirce's Approach to the Self written by Vincent Michael Colapietro and published by SUNY Press. This book was released on 1988-12-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a careful study of his unpublished manuscripts as well as his published work, this book explores Peirce's general theory of signs and the way in which Peirce himself used this theory to understand subjectivity. Peirce's views are presented, not only in reference to important historical (James, Saussure) and contemporary (Eco, Kristeva) figures, but also in reference to some of the central controversies regarding signs. Colapietro adopts as a strategy of interpretation Peirce's own view that ideas become clarified only in the course of debate.

Author : Melanie Maria Lörke
Publisher : Walter de Gruyter
ISBN 13 : 3050064536
Total Pages : 355 pages
Book Rating : 4.36/5 ( download)

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Download or read book Liminal Semiotics written by Melanie Maria Lörke and published by Walter de Gruyter. This book was released on 2013-10-24 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grenzen, ihre Überschreitung, ihre Auflösung und ihre Wiederherstellung sind ein bisher nicht systematisch erforschtes Schlüsselkonzept für das Verständnis romantischer Literatur. Diese semiotisch-komparatistische Grundsatzstudie analysiert über drei Kulturräume hinweg vergleichend eine Vielfalt heterogener literarischer Entgrenzungsphänomene in der Romantik und entwickelt auf der Basis der romantischen Zeichentheorie ein Modell für die Analyse transepochaler Entgrenzungsphänomene. Dabei geht sie über bekannte Konzepte des paradoxen Subjekts hinaus, indem Entgrenzung als Interdependenz von Subjekt, Raum und Zeichen umfassend in detaillierten Lektüren literarischer Texte aus Deutschland, den USA und Großbritannien sowie in theoretischen Exkursen untersucht wird - von Novalis und Coleridge über Melville bis hin zu Deleuze und Guattari. Die Arbeit ist somit nicht nur ein Beitrag zur Romantikforschung, sondern lotet auch die methodologischen Möglichkeiten derselben neu aus. Die Studie wurde 2012 mit dem von der Ernst-Reuter-Gesellschaft der Freunde, Förderer und Ehemaligen der Freien Universität Berlin e.V. gestifteten Ernst-Reuter-Preis als herausragende und zukunftsweisende Promotionsarbeit ausgezeichnet. Boundaries constitute a key concept in Romanticism: their transgression, their elimination, but also their reconstruction. By analyzing the triad of sign, subject, and space, this study provides a comprehensive analysis of boundaries in German, English, and American Romanticism. Its trans-epochal approach reveals a shared dynamic of a multiplicity of heterogeneous boundary phenomena ranging from the late 18th century to postmodern Romantic texts and constructs a model for the examination of limits: a theory of a-limitation. The known concept of the transgressive Romantic subject is integrated into this triadic model whose primordial site of a-limitation, however, is the semiotics of Romanticism. With a creative theoretical design that allows the reader to survey readings of individual texts as well as broader theoretical frameworks, "Liminal Semiotics" offers a new perspective on a variety of literary texts and theories ranging from Novalis and Coleridge to Melville and finally to Deleuze and Guattari. The thesis was awarded the Ernst-Reuter-Prize 2012 for outstanding dissertations at Freie Universität Berlin.

Author : Anne Wagner
Publisher : Springer Science & Business Media
ISBN 13 : 9048193435
Total Pages : 259 pages
Book Rating : 4.31/5 ( download)

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Download or read book Prospects of Legal Semiotics written by Anne Wagner and published by Springer Science & Business Media. This book was released on 2010-09-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the progress to date in the many facets – conceptual, epistemological and methodological - of the field of legal semiotics. It reflects the fulfilment of the promise of legal semiotics when used to explore the law, its processes and interpretation. This study in Legal Semiotics brings together the theory, structure and practise of legal semiotics in an accessible style. The book introduces the concepts of legal semiotics and offers an insight in contemporary and future directions which the semiotics of law is going to take. A theoretical and practical oriented synthesis of the historical, contemporary and most recent ideas pertaining to legal semiotics, the book will be of interest to scholars and researchers in law and social sciences , as well as those who are interested in the interdisciplinary dynamics of law and semiotics.

Author :
Publisher : George Rossolatos
ISBN 13 : 1105772411
Total Pages : 126 pages
Book Rating : 4.12/5 ( download)

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Download or read book Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations written by and published by George Rossolatos. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rossolatos, George
Publisher : kassel university press GmbH
ISBN 13 : 3862197069
Total Pages : 897 pages
Book Rating : 4.64/5 ( download)

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Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.

Author : Bronwen Martin
Publisher : Bloomsbury Publishing
ISBN 13 : 1441181997
Total Pages : 282 pages
Book Rating : 4.92/5 ( download)

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Download or read book Key Terms in Semiotics written by Bronwen Martin and published by Bloomsbury Publishing. This book was released on 2006-04-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is semiotics? This term is applied in a wide range of disciplines from literary theory and film to law, architecture and communication studies. But what does it actually mean and how can we use it? Key Terms in Semiotics provides exactly the information that a student needs when encountering semiotics for the first time or as a more advanced reader wishing to do in-depth readings.