Author : Philip Kotler
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.12/5 ( download)
Book Synopsis SOCIAL MARKETING by : Philip Kotler
Download or read book SOCIAL MARKETING written by Philip Kotler and published by . This book was released on 1989-10-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.