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Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.99/5 ( download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.
Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 0749453052
Total Pages : 281 pages
Book Rating : 4.53/5 ( download)
Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2008 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Author : Caroline Cox
Publisher : Bloomsbury Visual Arts
ISBN 13 : 9780857857552
Total Pages : 0 pages
Book Rating : 4.5X/5 ( download)
Download or read book Luxury Fashion written by Caroline Cox and published by Bloomsbury Visual Arts. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
Author : Subramanian Senthilkannan Muthu
Publisher : Springer
ISBN 13 : 9811312680
Total Pages : 54 pages
Book Rating : 4.87/5 ( download)
Download or read book Fast Fashion, Fashion Brands and Sustainable Consumption written by Subramanian Senthilkannan Muthu and published by Springer. This book was released on 2018-06-21 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse impacts on sustainable fashion are a major issue.
Author : Emily Huggard
Publisher : Routledge
ISBN 13 : 0429875584
Total Pages : 194 pages
Book Rating : 4.88/5 ( download)
Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.
Author : Joseph Hancock
Publisher : Intellect (UK)
ISBN 13 : 9781783203574
Total Pages : 0 pages
Book Rating : 4.79/5 ( download)
Download or read book Global Fashion Brands written by Joseph Hancock and published by Intellect (UK). This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.
Author : Amanda Sikarskie
Publisher : Routledge
ISBN 13 : 1000259684
Total Pages : 211 pages
Book Rating : 4.81/5 ( download)
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Author : Marta Massi
Publisher : Springer Nature
ISBN 13 : 3030261212
Total Pages : 181 pages
Book Rating : 4.14/5 ( download)
Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Author : Simon Collins
Publisher : Editions Assouline
ISBN 13 : 9781614282051
Total Pages : 159 pages
Book Rating : 4.56/5 ( download)
Download or read book The School of Fashion written by Simon Collins and published by Editions Assouline. This book was released on 2014 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers interviews with and information about thirty prominent fashion designer alumni of the Parsons School of Fashion, as well as photographs and archival sketches.
Author : Michel A. Jansen
Publisher : Lulu.com
ISBN 13 : 9090226109
Total Pages : 134 pages
Book Rating : 4.01/5 ( download)
Download or read book Brand Fashioning. What brand managers can learn from fashion designers written by Michel A. Jansen and published by Lulu.com. This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
