Writing Copy For Dummies

Author : Jonathan Kranz
Publisher : John Wiley & Sons
ISBN 13 : 1118069935
Total Pages : 390 pages
Book Rating : 4.36/5 ( download)

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Download or read book Writing Copy For Dummies written by Jonathan Kranz and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter

Author : Natalie Canavor
Publisher : John Wiley & Sons
ISBN 13 : 1119369010
Total Pages : 364 pages
Book Rating : 4.11/5 ( download)

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Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2017-04-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!

Author : Natalie Canavor
Publisher : John Wiley & Sons
ISBN 13 : 1118583620
Total Pages : 384 pages
Book Rating : 4.23/5 ( download)

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Download or read book Business Writing For Dummies written by Natalie Canavor and published by John Wiley & Sons. This book was released on 2013-07-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.57/5 ( download)

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Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Author : Mark Shaw
Publisher : Laurence King Publishing
ISBN 13 : 1780674007
Total Pages : 413 pages
Book Rating : 4.01/5 ( download)

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Download or read book Copywriting Second Edition written by Mark Shaw and published by Laurence King Publishing. This book was released on 2012-10-18 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Author : Lisa Rojany Buccieri
Publisher : John Wiley & Sons
ISBN 13 : 1118053214
Total Pages : 384 pages
Book Rating : 4.18/5 ( download)

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Download or read book Writing Children's Books For Dummies written by Lisa Rojany Buccieri and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone loves a children's book. And many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a love of kids—to write, sell, publish, and promote a book? Yes, it is! Veteran children's book publishing executive and author Lisa Rojany Buccieri and author Peter Economy show you how, in their incredibly useful 2005 first edition of Writing Children's Books For Dummies®. Buccieri and Economy begin by explaining the basics of the children's book business, from the nuts and bolts of the various formats and genres—with helpful illustrations to aid you—to the intricacies of the book publishing market, a list of recent award-winning books, and a first peek into the particular mind set that writing children's books requires. (Hint: Throw out the adult rules, and think like a kid!) Then the authors dive into the actual writing process itself, with tips on setting up a workspace, brainstorming great book ideas, researching the subject you decide on, even speaking with the sorts of kids you hope will eventually read the book. They show you how to create compelling characters and develop them in the manuscript; how to outline and write a plot "arc" of conflict, change, and resolution; how to master the difficult art of writing dialogue; and how to use active (rather than passive) language to keep your story moving along and interesting to young minds. Or, if you're planning to write a creative nonfiction children's book—on a topic such as science, nature, or a historical figure, for example—the authors include a chapter on this, too. Ready, set, go... it's time to sit down and write! Once you've finished your book, however, the process has only begun. Now you will refine, submit, and hopefully sell your manuscript. Here again, the authors of Writing Children's Books For Dummies come through for you. They deliver solid advice on hiring an illustrator—or not; participating in workshops and conferences to learn the business and hone a story; finding an agent; and, finally, submitting the manuscript to publishers and—if you are successful—signing a contract. Along the way, the authors also include tips on handling rejection; a quick primer on the various editors in publishing houses (and how they work to make your book its best); and making a plan to publicize the book, including hiring a publicist if necessary. Like all For Dummies® books, Writing Children's Books For Dummies highlights "The Part of Tens," which includes the Ten Best Ways to Promote Your Story and More Than Ten Great Sources for Storylines. And the ever-helpful Cheat Sheet includes Tips for Editing your Children's Book Manuscript, Children's Book No-No's, Twelve Commandments for Writing Younger Children's Books, and Tips on Promotion. From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.

Author : Beverly A. Browning
Publisher : John Wiley & Sons
ISBN 13 : 047046397X
Total Pages : 468 pages
Book Rating : 4.70/5 ( download)

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Download or read book Grant Writing For Dummies written by Beverly A. Browning and published by John Wiley & Sons. This book was released on 2009-01-23 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grant Writing For Dummies, 3rd Edition serves as a one-stop reference for readers who are new to the grant writing process or who have applied for grants in the past but had difficulties. It offers 25 percent new and revised material covering the latest changes to the grant writing process as well as a listing of where to apply for grants. Grant writers will find: The latest language, terms, and phrases to use on the job or in proposals. Ways to target the best websites to upload and download the latest and user-friendly application forms and writing guidelines. Major expansion on the peer review process and how it helps improve one's grant writing skills and successes. One-stop funding websites, and state agencies that publish grant funding opportunity announcements for seekers who struggle to find opportunities. New to third edition.

Author : Martine Courant Rife
Publisher : Parlor Press LLC
ISBN 13 : 1602352658
Total Pages : 374 pages
Book Rating : 4.50/5 ( download)

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Download or read book Copy(write) written by Martine Courant Rife and published by Parlor Press LLC. This book was released on 2011-10-09 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together stories, theories, and research that can further inform the ways in which writing teachers situate and address intellectual property issues in writing classrooms. The essays in the collection identify and describe a wide range of pedagogical strategies, consider theories, present research, explore approaches, and offer both cautionary tales and local and contextual successes.

Author : Carla Hoch
Publisher : Penguin
ISBN 13 : 1440300739
Total Pages : 240 pages
Book Rating : 4.38/5 ( download)

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Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.

Author : Gyles Lingwood
Publisher : Laurence King Publishing
ISBN 13 : 1780676794
Total Pages : 394 pages
Book Rating : 4.91/5 ( download)

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Download or read book Read Me written by Gyles Lingwood and published by Laurence King Publishing. This book was released on 2014-09-22 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.