What Chinese Want

Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137000546
Total Pages : 273 pages
Book Rating : 4.45/5 ( download)

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Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

Author : Tom Doctoroff
Publisher : St. Martin's Griffin
ISBN 13 : 9781137278357
Total Pages : 0 pages
Book Rating : 4.58/5 ( download)

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Download or read book What Chinese Want written by Tom Doctoroff and published by St. Martin's Griffin. This book was released on 2013-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us—or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs—or anyone else who wants to know what makes the Chinese tick. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Author : Damien Ma
Publisher : Pearson Education
ISBN 13 : 0133133893
Total Pages : 343 pages
Book Rating : 4.99/5 ( download)

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Download or read book In Line Behind a Billion People written by Damien Ma and published by Pearson Education. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.

Author : Orville Schell
Publisher :
ISBN 13 : 0679643478
Total Pages : 497 pages
Book Rating : 4.70/5 ( download)

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Download or read book Wealth and Power written by Orville Schell and published by . This book was released on 2013 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two leading experts on China evaluate its rise throughout the past one hundred fifty years, sharing portraits of key intellectual and political leaders to explain how China transformed from a country under foreign assault to a world giant.

Author : Jonathan D. Spence
Publisher : W. W. Norton & Company
ISBN 13 : 9780393307801
Total Pages : 1054 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Search for Modern China written by Jonathan D. Spence and published by W. W. Norton & Company. This book was released on 1990 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this widely acclaimed history of modern China, Jonathan Spence achieves a fine blend of narrative richness and efficiency. The Search for Modern China offers a matchless introduction to China's history.

Author : Daniel Nieh
Publisher : HarperCollins
ISBN 13 : 0062886665
Total Pages : 316 pages
Book Rating : 4.68/5 ( download)

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Download or read book Beijing Payback written by Daniel Nieh and published by HarperCollins. This book was released on 2019-07-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Propulsive. . . . Highly enjoyable. . . . It sets up a sequel, one that I very much look forward to reading.” —The New York Times Book Review A fresh, smart, and fast-paced revenge thriller about a college basketball player who discovers shocking truths about his family in the wake of his father’s murder Victor Li is devastated by his father’s murder, and shocked by a confessional letter he finds among his father’s things. In it, his father admits that he was never just a restaurateur—in fact he was part of a vast international crime syndicate that formed during China’s leanest communist years. Victor travels to Beijing, where he navigates his father’s secret criminal life, confronting decades-old grudges, violent spats, and a shocking new enterprise that the organization wants to undertake. Standing up against it is likely what got his father killed, but Victor remains undeterred. He enlists his growing network of allies and friends to finish what his father started, no matter the costs.

Author : Rush Doshi
Publisher : Oxford University Press
ISBN 13 : 0197527876
Total Pages : 433 pages
Book Rating : 4.70/5 ( download)

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Download or read book The Long Game written by Rush Doshi and published by Oxford University Press. This book was released on 2021-06-11 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than a century, no US adversary or coalition of adversaries - not Nazi Germany, Imperial Japan, or the Soviet Union - has ever reached sixty percent of US GDP. China is the sole exception, and it is fast emerging into a global superpower that could rival, if not eclipse, the United States. What does China want, does it have a grand strategy to achieve it, and what should the United States do about it? In The Long Game, Rush Doshi draws from a rich base of Chinese primary sources, including decades worth of party documents, leaked materials, memoirs by party leaders, and a careful analysis of China's conduct to provide a history of China's grand strategy since the end of the Cold War. Taking readers behind the Party's closed doors, he uncovers Beijing's long, methodical game to displace America from its hegemonic position in both the East Asia regional and global orders through three sequential "strategies of displacement." Beginning in the 1980s, China focused for two decades on "hiding capabilities and biding time." After the 2008 Global Financial Crisis, it became more assertive regionally, following a policy of "actively accomplishing something." Finally, in the aftermath populist elections of 2016, China shifted to an even more aggressive strategy for undermining US hegemony, adopting the phrase "great changes unseen in century." After charting how China's long game has evolved, Doshi offers a comprehensive yet asymmetric plan for an effective US response. Ironically, his proposed approach takes a page from Beijing's own strategic playbook to undermine China's ambitions and strengthen American order without competing dollar-for-dollar, ship-for-ship, or loan-for-loan.

Author : Elizabeth C. Economy
Publisher : John Wiley & Sons
ISBN 13 : 1509537511
Total Pages : 304 pages
Book Rating : 4.18/5 ( download)

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Download or read book The World According to China written by Elizabeth C. Economy and published by John Wiley & Sons. This book was released on 2021-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An economic and military superpower with 20 percent of the world’s population, China has the wherewithal to transform the international system. Xi Jinping’s bold calls for China to “lead in the reform of the global governance system” suggest that he has just such an ambition. But how does he plan to realize it? And what does it mean for the rest of the world? In this compelling book, Elizabeth Economy reveals China’s ambitious new strategy to reclaim the country’s past glory and reshape the geostrategic landscape in dramatic new ways. Xi’s vision is one of Chinese centrality on the global stage, in which the mainland has realized its sovereignty claims over Hong Kong, Taiwan, and the South China Sea, deepened its global political, economic, and security reach through its grand-scale Belt and Road Initiative, and used its leadership in the United Nations and other institutions to align international norms and values, particularly around human rights, with those of China. It is a world radically different from that of today. The international community needs to understand and respond to the great risks, as well as the potential opportunities, of a world rebuilt by China.

Author : Joshua Kurlantzick
Publisher : Yale University Press
ISBN 13 : 0300137915
Total Pages : 320 pages
Book Rating : 4.10/5 ( download)

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Download or read book Charm Offensive written by Joshua Kurlantzick and published by Yale University Press. This book was released on 2007-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant countries alike. This original book is the first to examine the significance of China's recent focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China's policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a charm offensive that has largely escaped the attention of American policymakers. Beijing's new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China's relationships with other countries. China also has worked to take advantage of American policy mistakes, the author contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the U.S. in international influence.

Author : Arthur R. Kroeber
Publisher : Oxford University Press
ISBN 13 : 0190946490
Total Pages : 320 pages
Book Rating : 4.94/5 ( download)

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Download or read book China's Economy written by Arthur R. Kroeber and published by Oxford University Press. This book was released on 2020-06-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's economic growth has been revolutionary, and is the foundation of its increasingly prominent role in world affairs. It is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America. Multinational companies make billions of dollars in profits in China each year, while traders around the world shudder at every gyration of the country's unruly stock markets. Perhaps paradoxically, its capitalist economy is governed by an authoritarian Communist Party that shows no sign of loosening its grip. China is frequently in the news, whether because of trade disputes, the challenges of its Belt and Road initiative for global infrastructure, or its increasing military strength. China's political and technological challenges, created by a country whose political system and values differ dramatically from most of the other major world economies, creates uncertainty and even fear. China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic and political story of the last three decades. Arthur Kroeber enhances our understanding of China's changes and their implications. Among the essential questions he answers are: How did China grow so fast for so long? Can it keep growing and still solve its problems of environmental damage, fast-rising debt and rampant corruption? How long can its vibrant economy co-exist with the repressive one-party state? How do China's changes affect the rest of the world? This thoroughly revised and updated second edition includes a comprehensive discussion of the origins and development of the US-China strategic rivalry, including Trump's trade war and the race for technological supremacy. It also explores the recent changes in China's political system, reflecting Xi Jinping's emergence as the most powerful leader since Mao Zedong. It includes insights on changes in China's financial sector, covering the rise and fall of the shadow banking sector, and China's increasing integration with global financial markets. And it covers China's rapid technological development and the rise of its global Internet champions such as Alibaba and Tencent.