Viral Marketing Explained

Author : Can Akdeniz
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Download or read book Viral Marketing Explained written by Can Akdeniz and published by Can Akdeniz. This book was released on 2015-03-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!

Author : Createspace Independent Pub
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781544894546
Total Pages : 190 pages
Book Rating : 4.46/5 ( download)

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Download or read book Viral Marketing Explained in Plain English written by Createspace Independent Pub and published by Createspace Independent Publishing Platform. This book was released on 2017-03-23 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is like a sneezing into a crowded room without covering your mouth. The idea is to get people to pass it on. Viral marketing can be done in many ways.....email was the first way that viral marketing was used but since the beginning other ways have developed that encourage people to pass along to their friends and relatives information about products, services and internet sites... even jokes and video clips. Viral marketing can be a very good thing for internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses. You cannot force a product to "go viral". If it is good enough...or bad enough, that just happens. You can, of course, use viral marketing but you can't force the viral thing to happen. People love to share good things with their friends and families...but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off.....maybe even quicker. Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea. Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy....just one tactic. One, however, that does work toward achieving your campaign objectives. Oh....and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will defiantly achieve viral marketing....the kind you don't want.

Author : Anthony Boethius
Publisher : Lulu.com
ISBN 13 : 1326756729
Total Pages : 90 pages
Book Rating : 4.27/5 ( download)

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Download or read book 30 Strategies of Viral Marketing written by Anthony Boethius and published by Lulu.com. This book was released on 2016-08-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.

Author : Sven Wilde
Publisher : Diplomica Verlag
ISBN 13 : 384289922X
Total Pages : 101 pages
Book Rating : 4.23/5 ( download)

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Download or read book Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign written by Sven Wilde and published by Diplomica Verlag. This book was released on 2013-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195527988
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Author : Cathrin Tusche
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979950053
Total Pages : 156 pages
Book Rating : 4.59/5 ( download)

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Download or read book Viral Marketing written by Cathrin Tusche and published by Createspace Independent Publishing Platform. This book was released on 2017-11-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral Marketing Learn what's behind viral marketing - Plan and implement your own infectious campaigns How can a company ensure its advertising message won't get lost in today's tidal wave of information? Traditional advertising is both expensive and is also rejected by many consumers. Viral marketing is an ideal solution for companies who want to stand out from the crowd and are looking for new and innovative approaches to advertising. In viral marketing, the advertising company isn't the one which actually disseminates the brand message - instead, users willingly spread it by sharing it with their friends. This allows companies to achieve a wide reach within the shortest possible time, as the message spreads at breakneck speed - just like a virus. Consumers themselves become the advertising medium by sharing the brand message. In this book, online marketing expert Cathrin Tusche shows you how even small and medium-sized companies on a tight budget can take advantage of viral marketing. You'll learn what mechanisms will motivate users to willingly spread an advertising message and how to design and implement your own viral marketing strategy, all the way from goal definition to performance measurement. The contents at a glance: Basics of Viral Marketing Differences Between Viral Marketing And Other Forms of Marketing Success Criteria For A Viral Spread Strategy For A Viral Marketing Campaign Referral Incentives - Why Content Is Shared In The Internet Surrounding Conditions And Technical Requirements The Content Container - Clever Packaging For The Advertising Message Seeding Risks And Stumbling Blocks in Viral Marketing Performance Measurement OWL Step-by-Step Guides OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how. This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.

Author : Dwayne Anderson
Publisher : Estalontech
ISBN 13 : 8828322616
Total Pages : 140 pages
Book Rating : 4.10/5 ( download)

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Download or read book If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense written by Dwayne Anderson and published by Estalontech. This book was released on 2018-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415645
Total Pages : 320 pages
Book Rating : 4.47/5 ( download)

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Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Author : Irvine Clarke
Publisher : IGI Global
ISBN 13 : 9781591403227
Total Pages : 340 pages
Book Rating : 4.27/5 ( download)

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Download or read book Advances in Electronic Marketing written by Irvine Clarke and published by IGI Global. This book was released on 2005-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.86/5 ( download)

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Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,