Using Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1002 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780803973572
Total Pages : 226 pages
Book Rating : 4.78/5 ( download)

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Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.84/5 ( download)

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Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.18/5 ( download)

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Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

Author : Maxwell E. McCombs
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.7M/5 ( download)

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Download or read book Using Mass Communication Theory written by Maxwell E. McCombs and published by Prentice Hall. This book was released on 1979 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The audience; The communicator; The community.

Author : Melvin L. DeFleur
Publisher : Routledge
ISBN 13 : 1317346572
Total Pages : 609 pages
Book Rating : 4.79/5 ( download)

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Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Author : Stanley J. Baran
Publisher : Cengage Learning
ISBN 13 : 9780534561635
Total Pages : 0 pages
Book Rating : 4.32/5 ( download)

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Download or read book Mass Communication Theory written by Stanley J. Baran and published by Cengage Learning. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition (now streamlined to increase accessibility) traces the emergence of two main bodies of mass communication theory: social, behavioral and critical, cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues.

Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.07/5 ( download)

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Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Author : Guido Hermann Stempel
Publisher : Addison-Wesley Longman
ISBN 13 : 9780205359233
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Mass Communication Research and Theory written by Guido Hermann Stempel and published by Addison-Wesley Longman. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines mass communication theory with detailed descriptions of the various research methods from content anaysis to survey research, historical and legal research and qualitative studies. Also includes information on ethics and research presentation.

Author : Werner Joseph Severin
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.33/5 ( download)

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Download or read book Communication Theories written by Werner Joseph Severin and published by Addison-Wesley Longman. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.