Understanding The Global Market

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440803021
Total Pages : 192 pages
Book Rating : 4.24/5 ( download)

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Download or read book Understanding the Global Market written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2013-02-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.

Author : Elhanan Helpman
Publisher : Harvard University Press
ISBN 13 : 0674060784
Total Pages : 233 pages
Book Rating : 4.84/5 ( download)

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Download or read book Understanding Global Trade written by Elhanan Helpman and published by Harvard University Press. This book was released on 2011-04-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trade is of vital interest to citizens as well as policymakers, yet it is widely misunderstood. This compact exposition of the market forces underlying international commerce addresses both of these concerned groups, as well as the needs of students and scholars. Although it contains no equations, it is almost mathematical in its elegance, precision, and power of expression. Understanding Global Trade provides a thorough explanation of what shapes the international organization of production and distribution and the resulting trade flows. It reviews the evolution of knowledge in this field from Adam Smith to today as a process of theoretical modeling, accumulation of new empirical data, and then revision of analytical frameworks in response to evidence and changing circumstances. It explains the sources of comparative advantage and how they lead countries to specialize in making products which they then sell to other countries. While foreign trade contributes to the overall welfare of a nation, it also creates winners and losers, and Helpman describes mechanisms through which trade affects a country's income distribution. The book provides a clear and original account of the revolutions in trade theory of the 1980s and the most recent decade. It shows how scholars shifted the analysis of trade flows from the sectoral level to the business-firm level, to elucidate the growing roles of multinational corporations, offshoring, and outsourcing in the international division of labor. Helpman’s explanation of the latest research findings is essential for an understanding of world affairs.

Author : Herman Mark Schwartz
Publisher : Bloomsbury Publishing
ISBN 13 : 1350311790
Total Pages : 404 pages
Book Rating : 4.94/5 ( download)

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Download or read book States Versus Markets written by Herman Mark Schwartz and published by Bloomsbury Publishing. This book was released on 2018-11-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this highly regarded and critically acclaimed textbook offers an authoritative introduction to international political economy. It is unique in offering an accessible, broad introduction to the development of the global economy from its inception to today's complex relationship between states and markets in the midst of economic crises. Herman Mark Schwartz deftly shows that globalization is not a novel phenomenon but a recurrent process whereby markets have, since the 16th century, periodically redistributed economic activity. It links the production of goods and services in one region to the markets for those goods, and shows how this can lead to conflicts among states that try to create, enhance or subdue the markets. Taking into account the continued rise of China, and the recent shift towards populism in the West, this book has been extensively rewritten and updated throughout. This is a thought-provoking text which will encourage upper level undergraduate and postgraduate students to think analytically about the inevitability of a global market influencing a state's policies and geo-economic position and to locate their own thinking within the IPE tradition. New to this Edition: - Thoroughly updated to cover all major developments in global political economy since the financial crisis - Timelines in most chapters show key events in the evolution of the global economy - Offers a particularly clear account, now with chapter summaries, updated examples and a glossary of key terms

Author : Marieke de Mooij
Publisher : SAGE
ISBN 13 : 1526453517
Total Pages : 603 pages
Book Rating : 4.18/5 ( download)

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Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2018-10-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. More examples from major regions and countries from around the world Broader background theory on usage differences of new digital media and extensive coverage of consumer behaviour A range of online instructor resources complement the book, including chapter-specific PowerPoint slides, downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Author : Virgil Storr
Publisher : Routledge
ISBN 13 : 1136214100
Total Pages : 170 pages
Book Rating : 4.03/5 ( download)

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Download or read book Understanding the Culture of Markets written by Virgil Storr and published by Routledge. This book was released on 2013-05-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does culture impact economic life? Is culture like a ball and chain that actors must lug around as they pursue their material interests? Or, is culture like a tool-kit from which entrepreneurs can draw resources to aid them in their efforts? Or, is being immersed in a culture like wearing a pair of blinders? Or, is culture like wearing a pair of glasses with tinted lenses? Understanding the Culture of Markets explores how culture shapes economic activity and describes how social scientists (especially economists) should incorporate considerations of culture into their analysis. Although most social scientists recognize that culture shapes economic behavior and outcomes, the majority of economists are not very interested in culture. Understanding the Culture of Markets begins with a discussion of the reasons why economists are reluctant to incorporate culture into economic analysis. It then goes on to describe how culture shapes economic life, and critiques those few efforts by economists to discuss the relationship between culture and markets. Finally, building on the work of Max Weber, it outlines and defends an approach to understanding the culture of markets. In order to understand real world markets, economists must pay attention to how culture shapes economic activity. If culture does indeed color economic life, economists cannot really avoid culture. Instead, the choice that they face is not whether or not to incorporate culture into their analysis but whether to employ culture implicitly or explicitly. Ignoring culture may be possible but avoiding culture is impossible. Understanding the Culture of Markets will appeal to economists interested in how culture impacts economic life, in addition to economic anthropologists and economic sociologists. It should be useful in graduate and undergraduate courses in all of those fields.

Author : David Loader
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750654654
Total Pages : 244 pages
Book Rating : 4.51/5 ( download)

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Download or read book Understanding the Markets written by David Loader and published by Butterworth-Heinemann. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As the markets undergo change so too do the administration, clearing and settlement functions, as the clearing houses, securities depositories and custodians merge and diversify. This is going to impact on the operations teams that support the trading, sales and retail business. A failure to be aware of and to understand the impact of changes in the markets will create massive problems, greater risk and ultimately financial losses. And yet the sheer size and diversity of the global markets, together with the rapid pace of change and expansion, and the increasing volume of transactions needing to be processed, present a massive challenge to operations teams and managers."--BOOK JACKET.

Author : Michael Taillard
Publisher : Simon and Schuster
ISBN 13 : 1440545111
Total Pages : 256 pages
Book Rating : 4.15/5 ( download)

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Download or read book 101 Things Everyone Needs to Know about the Global Economy written by Michael Taillard and published by Simon and Schuster. This book was released on 2012-12-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles of global economics in easy-to-understand terms! The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into ten straightforward chapters. From the organizations involved and trade imbalances to global risk and foreign investment, Dr. Michael Taillard describes the world markets in terms that you can recognize. You'll also learn how these matters affect the United States and your own financial future. With 101 Things Everyone Needs to Know about the Global Economy, you get the information you need to not only protect your finances, but also reap the benefits of other nations' wealth and resources.

Author : Malcolm Morley
Publisher : Kogan Page Publishers
ISBN 13 : 0749471530
Total Pages : 274 pages
Book Rating : 4.38/5 ( download)

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Download or read book Understanding Markets and Strategy written by Malcolm Morley and published by Kogan Page Publishers. This book was released on 2014-08-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to changing competitive dynamics, ensuring that resources are used to create the greatest chances of success. Debunking myths around how markets are defined, it explores how to exploit the assets you currently possess and how to develop new assets for the target market. It also explores the implications for the strategies, resources, competencies and capabilities of expansion into international territories on your organization. The author explains, with practical tools and techniques, how marketing needs to be a product of, and consistent with, strategic competitive and corporate analysis. Ideal for Directors and senior managers as well as strategic planners and marketing managers, it provides you with everything you need to understand markets and to create a strategic context for the development of credible and robust commercial strategies and plans to exploit them.

Author : Albert Moran
Publisher : Intellect Books
ISBN 13 : 1841509310
Total Pages : 344 pages
Book Rating : 4.10/5 ( download)

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Download or read book Understanding the Global TV Format written by Albert Moran and published by Intellect Books. This book was released on 2006-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatization of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence, the remaking of different national versions of Big Brother and Pop Idol are only part of what is going on. In fact, from Chinese versions of Coronation Street and Sex and the City, Indian and Indonesian remakes of Who Wants To Be A Millionaire?, program clones of Ground Force and other make-over and renovation shows across Europe and the UK, the present is the era of the global TV format. But what exactly is a format? After all, programs have been copied and imitated since the beginnings of broadcasting. In this, the first book in the English language to systematically deal with the subject, Albert Moran and Justin Malbon provide a valuable guide to the institutional, cultural and legal dimensions of the format. Now widely referred to although equally often misunderstood, the TV format is a commodity of production, finance, distribution, broadcasting and marketing knowledges, that is facilitating the international reconfiguration of program making. Understanding the Global TV Format thus addresses the different stages and issues of the business. It tracks the steps whereby formats are devised, developed and distributed. Major companies are profiled as are the international markets and festivals at which trade occurs. However, there is also a great deal of piracy taking place so that the book is concerned with the control and regulation of format remaking. Legal protection is often both the first and last recourse of parties and the authors examine the relevance of laws relating to such matters as copyright and contract.

Author : Iain Robertson
Publisher : Psychology Press
ISBN 13 : 9780415339575
Total Pages : 302 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Understanding International Art Markets and Management written by Iain Robertson and published by Psychology Press. This book was released on 2005 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Understanding International Art Markets and Management focuses on the visual art market--sculpture, paintings, drawings, prints--and examines the major transitions that have affected this market." -- t.p. verso.