Under The Radar

Author : James Hamilton-Paterson
Publisher : Faber & Faber
ISBN 13 : 0571274005
Total Pages : 316 pages
Book Rating : 4.00/5 ( download)

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Download or read book Under the Radar written by James Hamilton-Paterson and published by Faber & Faber. This book was released on 2013-04-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1961. A squadron of Vulcan aircraft, Britain's most lethal nuclear bomber, flies towards the east coast of the United States. Highly manoeuvrable, the great delta-winged machines are also equipped with state of the art electronic warfare devices that jam American radar systems. Evading the fighters scrambled to intercept them, the British aircraft target Washington and New York, reducing them to smoking ruins. They would have done, at least, if this were not an exercise. This extraordinary raid (which actually took place) opens James Hamilton-Paterson's remarkable novel about the lives of British pilots at the height of the Cold War, when aircrew had to be on call 24 hours a day to fly their nuclear-armed V-bombers to the Western USSR and devastate the lives of millions. This is the story of Squadron-Leader Amos McKenna, a Vulcan pilot who is suffering from desires and frustrations that are tearing his marriage apart and making him question his ultimate loyalties. Relations with the American cousins are tense; the future of the RAF bomber fleet is in doubt. And there is a spy at RAF Wearsby, who is selling secrets to his Russian handlers in seedy East Anglian cafes. A macabre Christmas banquet at which aircrew under intolerable pressures go crazy, with tragic consequences, and a dramatic and disastrous encounter with the Americans in the Libyan desert, are among the high points of a novel that surely conveys the beauty and danger of flying better than any other in recent English literature.

Author : Jonathan Bond
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.92/5 ( download)

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Download or read book Under the Radar written by Jonathan Bond and published by John Wiley & Sons. This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy

Author : Alison L. Gash
Publisher : Oxford University Press
ISBN 13 : 0190266309
Total Pages : 280 pages
Book Rating : 4.01/5 ( download)

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Download or read book Below the Radar written by Alison L. Gash and published by Oxford University Press. This book was released on 2015-04-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1993, the nation exploded into anti-same sex marriage fervor when the Hawaii Supreme Court issued its decision to support marriage equality for gay and lesbian couples. Opponents feared that all children, but especially those raised by lesbian or gay couples, would be harmed by the possibility of same-sex marriage, and warned of the consequences for society at large. Congress swiftly enacted the Defense of Marriage Act, defining marriage as between a man and a woman, and many states followed suit. Almost a decade before the Hawaii court issued its decision, however, several courts in multiple states had granted gay and lesbian couples co-parenting status, permitting each individual in the couple to be legally recognized as joint parents over their children. By 2006, advocates in half the states had secured court decisions supporting gay and lesbian co-parenting, and incurred far fewer public reprisals than on the marriage front. What accounts for the stark difference in reactions to two contemporaneous same-sex family policy fights? In Below the Radar, Alison Gash argues that advocacy visibility has played a significant role in determining whether advocacy efforts become mired in conflict or bypass hostile backlash politics. Same-sex parenting advocates are not alone in crafting low-visibility advocacy strategies to ward off opposition efforts. Those who operate, reside in, and advocate for group homes serving individuals with disabilities have also used below-the-radar strategies to diminish the damage cause by NIMBY ("not in my back yard") responses to their requests to move into single-family neighborhoods. Property owners have resorted to slander, subterfuge, or even arson to discourage group homes from locating in their neighborhoods, and for some advocates, secrecy provides the best elixir. Not every fight for civil rights grabs headlines, but sometimes, this is by design. Gash's groundbreaking analyses of these strategies provide a glimpse of the prophylactic and palliative potential of low-visibility advocacy.

Author : Robert Young
Publisher : Coriolis Group Books
ISBN 13 : 9781576105061
Total Pages : 236 pages
Book Rating : 4.67/5 ( download)

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Download or read book Under the Radar written by Robert Young and published by Coriolis Group Books. This book was released on 1999 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the reader with an insider's view of the investment deals and market momentum that eventually led to Red Hat's IPO and its ability to bring Linux--the open source operating system based on the Linux kernel created by Finnish computer scientist Linus Torvalds--into the mainstream.

Author : Tom Daldin
Publisher : Under the Radar Michigan: Trav
ISBN 13 : 9780991602100
Total Pages : 0 pages
Book Rating : 4.02/5 ( download)

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Download or read book Under the Radar Michigan written by Tom Daldin and published by Under the Radar Michigan: Trav. This book was released on 2014-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The adventures of Tom Daldin, Jim Edelman & Eric Tremonti"--Cover.

Author : M Goss
Publisher : Springer Science & Business Media
ISBN 13 : 3642031412
Total Pages : 354 pages
Book Rating : 4.10/5 ( download)

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Download or read book Under the Radar written by M Goss and published by Springer Science & Business Media. This book was released on 2009-09-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is rare for a complete biography of an Australian scientist, particularly of an Australian woman scientist, to be published. It is rarer for such a book to be co-authored by an American. Although scientists have written discourses on the history of their discipline, it is most unusual for a scientist to write a full length biography of a colleague in his ?eld. It is also uncommon for a man to write about an Australian woman scientist; most of the work on Australian women scientists has been done by other women. However, these authors, both distinguished researchers in the ?eld of radio astr- omy, became so interested in the history of their discipline and in the career of the pioneer radio astronomer Ruby Payne-Scott that they spent some years bringing this book to fruition. Until relatively recently, Ruby Payne-Scott had been the only woman scientist mentioned brie?y in histories of Australian science or of Australian radio astronomy. This book will be an invaluable resource for anyone interested in these disciplines. Being scientists themselves, the authors explain Payne-Scott’s scienti?c work in detail; therefore, the value and importance of her contributions can, for the ?rst time, be recognised, not only by historians but also by scientists.

Author : Zeng, Yuefei
Publisher : KIT Scientific Publishing
ISBN 13 : 3731501287
Total Pages : 253 pages
Book Rating : 4.82/5 ( download)

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Download or read book Efficient Radar Forward Operator for Operational Data Assimilation within the COSMO-model written by Zeng, Yuefei and published by KIT Scientific Publishing. This book was released on 2014-09-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Francesco Bandiera
Publisher : Morgan & Claypool Publishers
ISBN 13 : 1598298429
Total Pages : 105 pages
Book Rating : 4.20/5 ( download)

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Download or read book Advanced Radar Detection Schemes Under Mismatched Signal Models written by Francesco Bandiera and published by Morgan & Claypool Publishers. This book was released on 2009-03-08 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptive detection of signals embedded in correlated Gaussian noise has been an active field of research in the last decades. This topic is important in many areas of signal processing such as, just to give some examples, radar, sonar, communications, and hyperspectral imaging. Most of the existing adaptive algorithms have been designed following the lead of the derivation of Kelly's detector which assumes perfect knowledge of the target steering vector. However, in realistic scenarios, mismatches are likely to occur due to both environmental and instrumental factors. When a mismatched signal is present in the data under test, conventional algorithms may suffer severe performance degradation. The presence of strong interferers in the cell under test makes the detection task even more challenging. An effective way to cope with this scenario relies on the use of "tunable" detectors, i.e., detectors capable of changing their directivity through the tuning of proper parameters. The aim of this book is to present some recent advances in the design of tunable detectors and the focus is on the so-called two-stage detectors, i.e., adaptive algorithms obtained cascading two detectors with opposite behaviors. We derive exact closed-form expressions for the resulting probability of false alarm and the probability of detection for both matched and mismatched signals embedded in homogeneous Gaussian noise. It turns out that such solutions guarantee a wide operational range in terms of tunability while retaining, at the same time, an overall performance in presence of matched signals commensurate with Kelly's detector. Table of Contents: Introduction / Adaptive Radar Detection of Targets / Adaptive Detection Schemes for Mismatched Signals / Enhanced Adaptive Sidelobe Blanking Algorithms / Conclusions

Author : Fern Michaels
Publisher : Kensington Publishing Corp.
ISBN 13 : 1420110616
Total Pages : 338 pages
Book Rating : 4.16/5 ( download)

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Download or read book Under the Radar written by Fern Michaels and published by Kensington Publishing Corp.. This book was released on 2009-05-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sisterhood takes on a cult in this breathtaking thriller from the #1 New York Times bestselling author of Final Justice. A Sister’s work is never done—not when there are wrongs to right and underdogs to defend. Just returned to their mountaintop hideaway after their latest successful mission, the seven fearless friends enjoy a celebratory dinner and retire to bed. But within an hour, an alarm sounds, and the ladies rush into the compound in time to see Myra and their mentor, Charles, climbing aboard a helicopter. All that’s left is a mysterious note, signed by Charles. Still reeling, the Sisters receive an urgent call from retired justice Pearl Barnes. Pearl runs an underground railroad to help abused and displaced women, and she’s just rescued fourteen pregnant teenagers who belong to a highly secretive and controversial polygamy sect. But keeping the girls safe will require the kind of help only the Sisterhood can provide—if they can band together and go it alone . . . Series praise “Spunky women who fight for truth, justice, and the American way.”—Fresh Fiction on Final Justice “Readers will enjoy seeing what happens when well-funded, very angry women take the law into their own hands.”—Booklist on Weekend Warriors “Delectable . . . deliver[s] revenge that’s creatively swift and sweet, Michaels-style.”—Publishers Weekly on Hokus Pokus

Author :
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.36/5 ( download)

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Download or read book Radar Navigation Manual written by and published by . This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: