Type And Image

Author : Philip B. Meggs
Publisher : John Wiley & Sons
ISBN 13 : 9780471284925
Total Pages : 220 pages
Book Rating : 4.20/5 ( download)

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Download or read book Type and Image written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 1992-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Author : Nancy Skolos
Publisher : Rockport Publishers
ISBN 13 : 1616735910
Total Pages : 192 pages
Book Rating : 4.13/5 ( download)

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Download or read book Type, Image, Message: A Graphic Design Layout Workshop written by Nancy Skolos and published by Rockport Publishers. This book was released on 2006-06-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.

Author : Barbara Brownie
Publisher :
ISBN 13 : 9787561160022
Total Pages : 224 pages
Book Rating : 4.2X/5 ( download)

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Download or read book 字体图形 written by Barbara Brownie and published by . This book was released on 2012-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetic characters are now not only considered in terms of their potential to display linguistic information, but also their potential to act as artists' marks. This text presents a collection of contemporary works which challenge the divide between type and image.

Author : Richard Poulin
Publisher :
ISBN 13 : 1592537790
Total Pages : 274 pages
Book Rating : 4.92/5 ( download)

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Download or read book Graphic Design and Architecture, A 20th Century History written by Richard Poulin and published by . This book was released on 2012-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

Author : Kevin Lynch
Publisher : MIT Press
ISBN 13 : 9780262620017
Total Pages : 212 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Image of the City written by Kevin Lynch and published by MIT Press. This book was released on 1964-06-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work on the evaluation of city form. What does the city's form actually mean to the people who live there? What can the city planner do to make the city's image more vivid and memorable to the city dweller? To answer these questions, Mr. Lynch, supported by studies of Los Angeles, Boston, and Jersey City, formulates a new criterion—imageability—and shows its potential value as a guide for the building and rebuilding of cities. The wide scope of this study leads to an original and vital method for the evaluation of city form. The architect, the planner, and certainly the city dweller will all want to read this book.

Author : Tom Eckersley
Publisher : Penguin Putnam
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.37/5 ( download)

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Download or read book Poster Design written by Tom Eckersley and published by Penguin Putnam. This book was released on 1954 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carolyn Knight
Publisher : Rotovision
ISBN 13 : 9782940361779
Total Pages : 160 pages
Book Rating : 4.70/5 ( download)

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Download or read book Create Impact with Type, Image & Color written by Carolyn Knight and published by Rotovision. This book was released on 2007-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of communication for good graphic design Being able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design. Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on. Through case studies and practical exercises, it looks at the basic principles of design, as well as essential design considerations and the importance of aesthetics, providing a complete overview of all areas of communication. Through inspiring examples, it investigates the ways in which information is received by its audience within a variety of print and screen contexts, and the practical exercises allow the reader to develop what they have learnt. All of this serves to provide the designer with the methodology and the practice to design for maximum effect.

Author : Agathe Jacquillat
Publisher : Laurence King Publishing
ISBN 13 : 9781856697132
Total Pages : 0 pages
Book Rating : 4.34/5 ( download)

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Download or read book The 3D Type Book written by Agathe Jacquillat and published by Laurence King Publishing. This book was released on 2011-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underwares Type Workshop, J. Kyle Daevel, Ji Lee, Pleaseletmedesign and Strange Attractors Design.As well as pioneering milestones from as far back as the 1940s, this book focuses on recent and brand new typographic projects. 3D type specialist Andrew Byrom explains the context and motivation behind these innovative works in an insightful foreword.

Author : J. C. Dainty
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.31/5 ( download)

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Download or read book Image Science written by J. C. Dainty and published by . This book was released on 1974 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shaoqiang Wang
Publisher :
ISBN 13 : 9781584234333
Total Pages : 0 pages
Book Rating : 4.34/5 ( download)

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Download or read book Type Player 2 written by Shaoqiang Wang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title takes a fresh look at extraordinary examples of typographic design being created today in areas ranging from editorial, illustration and fashion design to installations and handcrafted sculptural forms utilizing unexpected materials including yarn and hair.