The Unauthorized Guide To Doing Business The Richard Branson Way

Author : Des Dearlove
Publisher : John Wiley & Sons
ISBN 13 : 9781841127668
Total Pages : 188 pages
Book Rating : 4.63/5 ( download)

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Download or read book Business the Richard Branson Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2007-03-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many ways, Richard Branson and his company the Virgin Group areunique. In an era dominated by strategists, Branson is anopportunist with an uncanny knack of sniffing out great deals whereothers hesitate or fear to tread. Never before has a single brandbeen so successfully deployed across such a diverse range of goodsand services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for thisnew edition, Business the Richard Branson Way, not onlyreveals the secrets of Branson's remarkable success but also drawsout the universal lessons and identifies strategies that can beapplied to any business or career. From picking on someone biggerthan you to moving faster than a speeding bullet, and from makingwork fun to keeping the common touch, you have in your hands thesecrets of phenomenal success. Contents Richard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word

Author : Des Dearlove
Publisher : John Wiley & Sons
ISBN 13 : 1907293248
Total Pages : 159 pages
Book Rating : 4.45/5 ( download)

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Download or read book The Unauthorized Guide to Doing Business the Richard Branson Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2009-11-18 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson, the international powerhouse entrepreneur, is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Branson is the ultimate brand builder and never before has a single brand been so successfully deployed across such a diverse range of goods and services. So how does he do it? The Unauthorized Guide to Doing Business the Richard Branson Way draws out the universal lessons from Richard Branson's remarkable success and identifies 10 strategies that can be applied to any business or career: 1. Pick on someone bigger than you 2. Do the hippy, hippy shake 3. Haggle: everything's negotiable 4. Make work fun 5. Do right by your brand 6. Smile for the cameras 7. Don't lead sheep, herd cats 8. Move faster than a speeding bullet 9. Size does matter 10. Never lose the common touch Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Jamie Oliver; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Author : Des Dearlove
Publisher : John Wiley & Sons
ISBN 13 : 085708089X
Total Pages : 204 pages
Book Rating : 4.99/5 ( download)

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Download or read book The Unauthorized Guide To Doing Business the Bill Gates Way written by Des Dearlove and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mega-mogul Bill Gates is quite simply the richest and most successful businessman of all time. His remarkable vision and obsessive desire to win have created a leadership style radically different to anything the business world has seen before. The Unauthorized Guide to Doing Business the Bill Gates Way draws out the universal lessons from Bill Gates' phenomenal success and identifies 10 secret leadership strategies that can be applied to any business or career: Be in the right place at the right time Fall in love with technology Take no prisoners Hire very smart people Learn to survive Don't expect any thanks Assume the visionary position Cover all the bases Build a byte-sized business Never ever take your eye off the ball Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Jamie Oliver; Duncan Bannatyne; Alan Sugar; and Philip Green.

Author : Emma Murray
Publisher : John Wiley & Sons
ISBN 13 : 0857080857
Total Pages : 214 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Unauthorized Guide To Doing Business the Alan Sugar Way written by Emma Murray and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Don't push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

Author : Des Dearlove
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.48/5 ( download)

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Download or read book The Unauthorized Guide to Doing Business the Bill Gates Way written by Des Dearlove and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Branson
Publisher : Penguin
ISBN 13 : 1101513926
Total Pages : 323 pages
Book Rating : 4.27/5 ( download)

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Download or read book Business Stripped Bare written by Richard Branson and published by Penguin. This book was released on 2011-04-26 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide. Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.

Author : Liz Barclay
Publisher : John Wiley & Sons
ISBN 13 : 0857080210
Total Pages : 160 pages
Book Rating : 4.19/5 ( download)

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Download or read book The Unauthorized Guide To Doing Business the Duncan Bannatyne Way written by Liz Barclay and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight-talking Dragons' Den star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? The Unauthorized Guide to Doing Business the Duncan Bannatune Way draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career: Anyone can do it Know yourself and fill in the gaps The right ideas are everywhere you look Don't skimp on the research Plan your enterprise Never mind the atrium! Have the right people by your side Make money, expand rapidly, then make more money Put your name over the door Give it all away before you die Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Alan Sugar; Jamie Oliver; Bill Gates; and Philip Green.

Author : Trevor Clawson
Publisher : John Wiley & Sons
ISBN 13 : 0857080334
Total Pages : 197 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Unauthorized Guide To Doing Business the Jamie Oliver Way written by Trevor Clawson and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

Author : Trevor Clawson
Publisher : John Wiley & Sons
ISBN 13 : 0857081470
Total Pages : 197 pages
Book Rating : 4.76/5 ( download)

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Download or read book The Unauthorized Guide to Doing Business the Simon Cowell Way written by Trevor Clawson and published by John Wiley & Sons. This book was released on 2010-12-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of his first business and a time at BMG, Cowell went on to pioneer the Popstars TV talent show, and subsequently co-produce Pop Idol and more recently The X Factor. As a music producer he has achieved sales of over 25 million albums, over 70 top 30 records, and 17 Number 1 singles. His band 'Westlife' has achieved an impressive 10 Number 1 hits alone. The Sunday Times Rich List recently estimated that he earned £33.5m in one year alone, thanks to the global success of the 'Pop Idol' brand. The 10 Secrets of the International Music Mogul are: Work Your Way Up – get to know your industry Don’t Be Defeated – how to overcome set backs in business Grab Opportunities – respond to the market Know Your Market – and consistently produce the product they want Think Differently – take your product and spin it in different formats Get Your Name on the Credits – and reap the rewards Don’t Look Back – learn from missed opportunities but keep moving forwards Say it How It Is – straight talking saves time in business Build a Personal Brand – and be respected for what you do well if nothing else Use Your Contacts – there is no shame to pulling strings in business

Author : Sir Richard Branson
Publisher : Random House
ISBN 13 : 0753547422
Total Pages : 276 pages
Book Rating : 4.27/5 ( download)

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Download or read book Screw It, Let's Do It written by Sir Richard Branson and published by Random House. This book was released on 2011-08-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Branson is an iconic businessman. In Screw It, Let's Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level. Richard reveals the new and exciting areas into which Virgin is currently moving, including biofuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational business book that will help every reader achieve their own dreams.