The Survival Kit For Libraries A Marketing Approach

Author : Dr. R.K. Bhatt
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Download or read book The Survival Kit For Libraries (A Marketing Approach) written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Author : Barbara W Petruzzelli
Publisher : Routledge
ISBN 13 : 1136444319
Total Pages : 206 pages
Book Rating : 4.19/5 ( download)

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Download or read book Real-Life Marketing and Promotion Strategies in College Libraries written by Barbara W Petruzzelli and published by Routledge. This book was released on 2012-11-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on how to promote your library and how to better understand and serve library users Real-Life Marketing and Promotion Strategies in College Libraries is a “how-to” guide to marketing and promotional activities that will raise your library’s visibility in the face of increased competition from other information providers. Academic librarians draw on their own experiences with real-life examples of what works (and what doesn’t) when developing, implementing, and evaluating on-campus marketing initiatives. You’ll learn how to use surveys, focus groups, advertising, target audiences, community outreach, and public relations to learn more about the needs of your library’s users, how to make improvements to meet those needs, and how to communicate those improvements to students and faculty. Academic librarians just getting started or well into their careers will benefit from the book’s practical approach to using marketing and promotional techniques that are effective and affordable. Each article of Real-Life Marketing and Promotion Strategies in College Libraries includes tables, figures, and appendices that provide tangible examples of marketing and promotional activities that really work. The book also includes a bibliography of effective marketing resources that’s kept up-to-date through an accompanying Web site. Real-Life Marketing and Promotion Strategies in College Libraries shows you how to: incorporate the results of LibQUAL+ and student focus groups into your short- and long-range planning use posters, displays, brochures, newspaper ads, and giveaways in your public relations campaigns get the word out to the community about your library and its services use the right media to match your message with your audience increase awareness of your library’s virtual reference services use postcards to promote your services collaborate with students to develop an advertising campaign implement a marketing action plan stage large-scale special events and programs and a whole lot more! Real-Life Marketing and Promotion Strategies in College Libraries is an essential professional resource for practicing academic librarians and library directors at colleges and universities.

Author : Lee Welch
Publisher : Woodhead Publishing Limited
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Other 51 Weeks written by Lee Welch and published by Woodhead Publishing Limited. This book was released on 1999 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.

Author :
Publisher :
ISBN 13 :
Total Pages : 1068 pages
Book Rating : 4.28/5 ( download)

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Download or read book Library Journal written by and published by . This book was released on 1999-04 with total page 1068 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.39/5 ( download)

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Download or read book Resources in Education written by and published by . This book was released on 1999 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Eileen Elliott De Sáez
Publisher : Library Association Publishing (UK)
ISBN 13 : 9780851574486
Total Pages : 162 pages
Book Rating : 4.83/5 ( download)

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Download or read book Marketing Concepts for Libraries and Information Services written by Eileen Elliott De Sáez and published by Library Association Publishing (UK). This book was released on 1993 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMARIO: what is marketing?; the corporate mission; marketing strategies for librarians and information professionals; the marketing mix; promotion and public relations; market segmentation; marketing research and market research; corporate identity and corporate image; the marketing plan. -- RESUMEN: The most successful organizations in a fast changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This well-known textbook introduces practitioners to a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains an extensive new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; and the current marketing focus.

Author :
Publisher :
ISBN 13 :
Total Pages : 1290 pages
Book Rating : 4.67/5 ( download)

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Download or read book Law Institute Journal written by and published by . This book was released on 1991 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ned Potter
Publisher : Facet Publishing
ISBN 13 : 1856048063
Total Pages : 241 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Author : National Library of Medicine (U.S.)
Publisher :
ISBN 13 :
Total Pages : 1752 pages
Book Rating : 4.2K/5 ( download)

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Download or read book National Library of Medicine Current Catalog written by National Library of Medicine (U.S.) and published by . This book was released on 1987 with total page 1752 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Creek Stewart
Publisher : National Geographic Books
ISBN 13 : 1440318743
Total Pages : 0 pages
Book Rating : 4.40/5 ( download)

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Download or read book Build the Perfect Bug Out Bag written by Creek Stewart and published by National Geographic Books. This book was released on 2012-05-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be Ready When Disaster Strikes If an unexpected emergency or disaster hits, are you prepared to leave your home--fast? You will be if you follow the advice in this book. This book shows you how to create a self-contained disaster preparedness kit to help you survive your journey from ground zero to a safer location. Survival expert Creek Stewart details from start to finish everything you need to gather for 72 hours of independent survival--water, food, protection, shelter, survival tools, and so much more. You'll find: • A complete Bug Out Bag checklist that tells you exactly what to pack based on your survival skill level • Photos and explanations of every item you need in your bag • Resource lists to help you find and purchase gear • Practice exercises that teach you how to use almost everything in your bag • Demonstrations for multi-use items that save pack space and weight • Specific gear recommendations for common disasters The book even includes special considerations for bugging out with children, the elderly, the physically disabled, and even pets. A disaster could strike your home at any moment. Are you prepared to face the devastating aftermath? Protect yourself and your family by building a Bug Out Bag today!