The Strategist

Author : Cynthia Montgomery
Publisher : Harper Collins
ISBN 13 : 0062071009
Total Pages : 186 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Strategist written by Cynthia Montgomery and published by Harper Collins. This book was released on 2012-05-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.

Author : Bartholomew Sparrow
Publisher : Public Affairs
ISBN 13 : 1586489631
Total Pages : 754 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Strategist written by Bartholomew Sparrow and published by Public Affairs. This book was released on 2015-01-27 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth portrait of a man whose career has been intimately linked to the great transformations in U.S. foreign policy—from the last third of the Cold War, to September 11, 2001, and up to the present.

Author : Christopher Barger
Publisher : McGraw Hill Professional
ISBN 13 : 0071768556
Total Pages : 304 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Social Media Strategist: Build a Successful Program from the Inside Out written by Christopher Barger and published by McGraw Hill Professional. This book was released on 2011-11-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.

Author : Morgan Jerkins
Publisher : HarperCollins
ISBN 13 : 0062873172
Total Pages : 344 pages
Book Rating : 4.70/5 ( download)

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Download or read book Caul Baby written by Morgan Jerkins and published by HarperCollins. This book was released on 2021-04-06 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, New York Times bestselling author Morgan Jerkins's fiction debut, an electrifying novel for fans of Ta-Nehisi Coates and Jacqueline Woodson, that brings to life one powerful and enigmatic family in a tale rife with secrets, betrayal, intrigue, and magic. Laila desperately wants to become a mother, but each of her previous pregnancies has ended in heartbreak. This time has to be different, so she turns to the Melancons, an old and powerful Harlem family known for their caul, a precious layer of skin that is the secret source of their healing power. When a deal for Laila to acquire a piece of caul falls through, she is heartbroken, but when the child is stillborn, she is overcome with grief and rage. What she doesn’t know is that a baby will soon be delivered in her family—by her niece, Amara, an ambitious college student—and delivered to the Melancons to raise as one of their own. Hallow is special: she’s born with a caul, and their matriarch, Maman, predicts the girl will restore the family’s prosperity. Growing up, Hallow feels that something in her life is not right. Did Josephine, the woman she calls mother, really bring her into the world? Why does her cousin Helena get to go to school and roam the streets of New York freely while she’s confined to the family’s decrepit brownstone? As the Melancons’ thirst to maintain their status grows, Amara, now a successful lawyer running for district attorney, looks for a way to avenge her longstanding grudge against the family. When mother and daughter cross paths, Hallow will be forced to decide where she truly belongs. Engrossing, unique, and page-turning, Caul Baby illuminates the search for familial connection, the enduring power of tradition, and the dark corners of the human heart.

Author : William A. Cohen
Publisher : Amacom
ISBN 13 : 9780814414095
Total Pages : 0 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Art of the Strategist written by William A. Cohen and published by Amacom. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can two thousand years of winning strategy do for your business?

Author : William T. Vollmann
Publisher : Penguin
ISBN 13 : 1101105151
Total Pages : 1789 pages
Book Rating : 4.53/5 ( download)

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Download or read book Imperial written by William T. Vollmann and published by Penguin. This book was released on 2009-07-30 with total page 1789 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Europe Central, winner of the National Book Award, a journalistic tour de force along the Mexican-American border – a finalist for the National Book Critics Circle Award For generations of migrant workers, Imperial Country has held the promise of paradise and the reality of hell. It sprawls across a stirring accidental sea, across the deserts, date groves and labor camps of Southeastern California, right across the border into Mexico. In this eye-opening book, William T. Vollmann takes us deep into the heart of this haunted region, exploring polluted rivers and guarded factories and talking with everyone from Mexican migrant workers to border patrolmen. Teeming with patterns, facts, stories, people and hope, this is an epic study of an emblematic region.

Author : The Editors of New York Magazine
Publisher : Simon and Schuster
ISBN 13 : 1501166964
Total Pages : 368 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Encyclopedia of New York written by The Editors of New York Magazine and published by Simon and Schuster. This book was released on 2020-10-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have guide to pop culture, history, and world-changing ideas that started in New York City, from the magazine at the center of it all. Since its founding in 1624, New York City has been a place that creates things. What began as a trading post for beaver pelts soon transformed into a hub of technological, social, and cultural innovation—but beyond fostering literal inventions like the elevator (inside Cooper Union in 1853), Q-tips (by Polish immigrant Leo Gerstenzang in 1923), General Tso’s chicken (reimagined for American tastes in the 1970s by one of its Hunanese creators), the singles bar (1965 on the Upper East Side), and Scrabble (1931 in Jackson Heights), the city has given birth to or perfected idioms, forms, and ways of thinking that have changed the world, from Abstract Expressionism to Broadway, baseball to hip-hop, news blogs to neoconservatism to the concept of “downtown.” Those creations and more are all collected in The Encyclopedia of New York, an A-to-Z compendium of unexpected origin stories, hidden histories, and useful guides to the greatest city in the world, compiled by the editors of New York Magazine (a city invention itself, since 1968) and featuring contributions from Rebecca Traister, Jerry Saltz, Frank Rich, Jonathan Chait, Rhonda Garelick, Kathryn VanArendonk, Christopher Bonanos, and more. Here you will find something fascinating and uniquely New York on every page: a history of the city’s skyline, accompanied by a tour guide’s list of the best things about every observation deck; the development of positive thinking and punk music; appreciations of seltzer and alternate-side-of-the-street parking; the oddest object to be found at Ripley’s Believe It or Not!; musical theater next to muckracking and mugging; and the unbelievable revelation that English muffins were created on...West Twentieth Street. Whether you are a lifelong resident, a curious newcomer, or an armchair traveler, this is the guidebook you’ll need, straight from the people who know New York best.

Author : The Editors of New York Magazine
Publisher : Simon and Schuster
ISBN 13 : 1501166859
Total Pages : 432 pages
Book Rating : 4.53/5 ( download)

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Download or read book Highbrow, Lowbrow, Brilliant, Despicable written by The Editors of New York Magazine and published by Simon and Schuster. This book was released on 2017-11-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York, the city. New York, the magazine. A celebration. The great story of New York City in the past half-century has been its near collapse and miraculous rebirth. A battered town left for dead, one that almost a million people abandoned and where those who remained had to live behind triple deadbolt locks, was reinvigorated by the twinned energies of starving artists and financial white knights. Over the next generation, the city was utterly transformed. It again became the capital of wealth and innovation, an engine of cultural vibrancy, a magnet for immigrants, and a city of endless possibility. It was the place to be—if you could afford it. Since its founding in 1968, New York Magazine has told the story of that city’s constant morphing, week after week. Covering culture high and low, the drama and scandal of politics and finance, through jubilant moments and immense tragedies, the magazine has hit readers where they live, with a sensibility as fast and funny and urbane as New York itself. From its early days publishing writers like Tom Wolfe, Jimmy Breslin, and Gloria Steinem to its modern incarnation as a laboratory of inventive magazine-making, New York has had an extraordinary knack for catching the Zeitgeist and getting it on the page. It was among the originators of the New Journalism, publishing legendary stories whose authors infiltrated a Black Panther party in Leonard Bernstein’s apartment, introduced us to the mother-daughter hermits living in the dilapidated estate known as Grey Gardens, launched Ms. Magazine, branded a group of up-and-coming teen stars “the Brat Pack,” and effectively ended the career of Roger Ailes. Again and again, it introduced new words into the conversation—from “foodie” to “normcore”—and spotted fresh talent before just about anyone. Along the way, those writers and their colleagues revealed what was most interesting at the forward edge of American culture—from the old Brooklyn of Saturday Night Fever to the new Brooklyn of artisanal food trucks, from the Wall Street crashes to the hedge-fund spoils, from The Godfather to Girls—in ways that were knowing, witty, sometimes weird, occasionally vulgar, and often unforgettable. On “The Approval Matrix,” the magazine’s beloved back-page feature, New York itself would fall at the crossroads of highbrow and lowbrow, and more brilliant than despicable. (Most of the time.) Marking the magazine’s fiftieth birthday, Highbrow, Lowbrow, Brilliant, Despicable: 50 Years of New York draws from all that coverage to present an enormous, sweeping, idiosyncratic picture of a half-century at the center of the world. Through stories and images of power and money, movies and food, crises and family life, it constitutes an unparalleled history of that city’s transformation, and of a New York City institution as well. It is packed with behind-the-scenes stories from New York’s writers, editors, designers, and journalistic subjects—and frequently overflows its own pages onto spectacular foldouts. It’s a big book for a big town.

Author : Mike Davidson
Publisher : Springer
ISBN 13 : 1349137197
Total Pages : 106 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Grand Strategist written by Mike Davidson and published by Springer. This book was released on 2016-07-27 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last a book that makes strategic thinking something every manager can use. This short and compulsively re-readable book shows you how you can apply state-of-the-art strategic management to every aspect of your job. Suddenly you'll find that you can achieve more and are stressed less in the time you spend. The revolutionary new management system described here will enable you to win more often, lose less often, and gain control of your own destiny. The world's best managers - The Grand Strategists have found a way of working that provides a powerful answer to the fundamental challenges facing managers today. The Grand Strategist will teach you their secrets, and provide you with skills that you can take as far as you want to go.

Author : Lesley Bielby
Publisher : Figure 1 Publishing
ISBN 13 : 1773271482
Total Pages : 175 pages
Book Rating : 4.84/5 ( download)

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Download or read book Super Strategist written by Lesley Bielby and published by Figure 1 Publishing. This book was released on 2021-04-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.