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Author : John A. Czepiel
Publisher : Free Press
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.48/5 ( download)
Download or read book The Service Encounter written by John A. Czepiel and published by Free Press. This book was released on 1985 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Baron
Publisher : SAGE Publications Limited
ISBN 13 : 9781849205740
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)
Download or read book Service Marketing written by Steve Baron and published by SAGE Publications Limited. This book was released on 2010-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.
Author : Roland T. Rust
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938851
Total Pages : 629 pages
Book Rating : 4.55/5 ( download)
Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author : J. César Félix-Brasdefer
Publisher : Cambridge University Press
ISBN 13 : 1107035821
Total Pages : 295 pages
Book Rating : 4.29/5 ( download)
Download or read book The Language of Service Encounters written by J. César Félix-Brasdefer and published by Cambridge University Press. This book was released on 2015-04-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 571 pages
Book Rating : 4.39/5 ( download)
Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author : Miriam Firth
Publisher : Channel View Publications
ISBN 13 : 1845417291
Total Pages : 292 pages
Book Rating : 4.91/5 ( download)
Download or read book Service Encounters in Tourism, Events and Hospitality written by Miriam Firth and published by Channel View Publications. This book was released on 2020-01-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.
Author : Pilar Garcés-Conejos Blitvich
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262993
Total Pages : 261 pages
Book Rating : 4.98/5 ( download)
Download or read book Technology Mediated Service Encounters written by Pilar Garcés-Conejos Blitvich and published by John Benjamins Publishing Company. This book was released on 2019-01-10 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.
Author : Connie Mok
Publisher : Routledge
ISBN 13 : 1136386637
Total Pages : 360 pages
Book Rating : 4.33/5 ( download)
Download or read book Service Quality Management in Hospitality, Tourism, and Leisure written by Connie Mok and published by Routledge. This book was released on 2013-01-11 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your staff deliver the highest quality service possible? Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world. This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include: services management marketing operations management human resources management service quality management Service Quality Management in Hospitality, Tourism, and Leisure brings together an array of pertinent materials that will measure and enhance customer satisfaction and help you provide superior hospitality services, and groups them in easy-to-use clusters for quick reference.
Author : Jason L. Stienmetz
Publisher : Springer Nature
ISBN 13 : 3030947513
Total Pages : 503 pages
Book Rating : 4.14/5 ( download)
Download or read book Information and Communication Technologies in Tourism 2022 written by Jason L. Stienmetz and published by Springer Nature. This book was released on 2022 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Author : Karl G. Jöreskog
Publisher : Scientific Software International
ISBN 13 : 9780894980336
Total Pages : 260 pages
Book Rating : 4.35/5 ( download)
Download or read book LISREL 8 written by Karl G. Jöreskog and published by Scientific Software International. This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple examples - Mullti-sample examples - Path diagrams - Fitting and testing - Lisrel output - Simplis reference - Computer exercises.
