Author : Jessica Gall Myrick
Publisher : Lexington Books
ISBN 13 : 0739191489
Total Pages : 312 pages
Book Rating : 4.84/5 ( download)
Book Synopsis The Role of Emotions in Preventative Health Communication by : Jessica Gall Myrick
Download or read book The Role of Emotions in Preventative Health Communication written by Jessica Gall Myrick and published by Lexington Books. This book was released on 2015-09-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.