The Entrepreneur's Guide to Market Research

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis The Entrepreneur's Guide to Market Research by : Anne M. Wenzel

Download or read book The Entrepreneur's Guide to Market Research written by Anne M. Wenzel and published by Bloomsbury Publishing USA. This book was released on 2012-01-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets—key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan. Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

Pioneers in Entrepreneurship and Small Business Research

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Publisher : Springer Science & Business Media
ISBN 13 : 0387236333
Total Pages : 380 pages
Book Rating : 4.39/5 ( download)

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Book Synopsis Pioneers in Entrepreneurship and Small Business Research by : H. Landstrom

Download or read book Pioneers in Entrepreneurship and Small Business Research written by H. Landstrom and published by Springer Science & Business Media. This book was released on 2007-12-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world there is increasing interest in issues of small business and entrepreneurship. This book encapsulates the knowledge that can be gained from the most significant research contributions in this field. In addition it provides a historical-doctrinal review of the development of entrepreneurship and small business research, and presents some of the key pioneers that have shaped the research field.

Academic Entrepreneurship for Medical and Health Scientists

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Publisher :
ISBN 13 : 9781734860009
Total Pages : pages
Book Rating : 4.06/5 ( download)

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Book Synopsis Academic Entrepreneurship for Medical and Health Scientists by : Nalaka Gooneratne

Download or read book Academic Entrepreneurship for Medical and Health Scientists written by Nalaka Gooneratne and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent momentum and urgency around translating science and technology into health innovation is inspiring. It is transforming academia, too, as the rapidly-evolving world of health innovation has given rise to a new breed of academic - the academic entrepreneur - who works to move ideas from initial research to practical implementation. The work of these individuals is crucial to realizing the potential of investments in better care, and yet there existed no central repository for information and wisdom relevant to their mission; no place to house and explore the evolving knowledge base around translating evidence into impact.We aim to build one. In the spirit of collaboration, the Children's Hospital of Philadelphia (CHOP) Research Institute collaborated with the University of Pennsylvania's (Penn) Institute for Translational Medicine and Therapeutics (ITMAT) to seed fund a grassroots effort of editors, subject matter experts, and translational research students to create a free open education resource stored on ScholarlyCommons (University of Pennsylvania, Philadelphia, PA).Academic Entrepreneurship seeks to build a diverse community of empowered professionals who know how to bridge the worlds of academic research and commercialization to turn ideas and discoveries into innovations that provide value to patients, providers, and healthcare systems, thereby realizing full market potential and societal impact. This book is a repository of tools, advice, and best practices that establishes a foundation for academic researchers and innovators wherever they may reside.Recognizing that academic entrepreneurs are busy and bright, and have limited time to learn entrepreneurship, the chapters in this book were designed as an efficient and state-of-the-art source of guidance. With carefully curated content as a strong foundation, the reader will have quick introductions to key topics in academic entrepreneurship and innovations with a list of resources for those who wish to go further.This book was created as a limited print run of the first edition of the living content stored in the University of Pennsylvania's open access repository, ScholarlyCommons, as of 1/1/2020. As a living e-textbook, the content of Academic Entrepreneurship for Medical and Health Scientists is continuously enhanced and revised.

Researching Entrepreneurship

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Publisher : Springer
ISBN 13 : 0387230548
Total Pages : 218 pages
Book Rating : 4.42/5 ( download)

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Book Synopsis Researching Entrepreneurship by : Per Davidsson

Download or read book Researching Entrepreneurship written by Per Davidsson and published by Springer. This book was released on 2006-04-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a phenomenon of tremendous societal importance. It is also an elusive phenomenon, and researching entrepreneurship is therefore fun, fascinating and frustrating at times. In Researching Entrepreneurship, Per Davidsson, one of the most highly recognized entrepreneurship scholars shares in a personal and readable way his rich experience and ideas on how entrepreneurship can or should be researched. After a comprehensive treatment of entrepreneurship as societal phenomenon and scholarly domain, the core chapters of the book discuss design, sampling, operationalization and analysis issues on several levels of analysis: individual, venture, firm, industry, region and nation. The book is targeted at doctoral students and other relative newcomers to the field of entrepreneurship research. However, taking a fresh, reflective perspective and looking beyond research conventions, it should provide potential for inspiration and food for thought also for experienced entrepreneurship researchers.

Historical Foundations of Entrepreneurial Research

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Publisher : Edward Elgar Publishing
ISBN 13 : 1849806942
Total Pages : 449 pages
Book Rating : 4.47/5 ( download)

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Book Synopsis Historical Foundations of Entrepreneurial Research by : Hans Landström

Download or read book Historical Foundations of Entrepreneurial Research written by Hans Landström and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an historical perspective on the development of empirical research into entrepreneurship.

The Researcher Entrepreneur

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Publisher : Springer Nature
ISBN 13 : 3031443586
Total Pages : 143 pages
Book Rating : 4.89/5 ( download)

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Book Synopsis The Researcher Entrepreneur by : George Vekinis

Download or read book The Researcher Entrepreneur written by George Vekinis and published by Springer Nature. This book was released on 2023-11-14 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a transformative book that equips aspiring 'researcher entrepreneurs' with invaluable strategies to avoid common start-up mistakes. Unveiling a fresh perspective, it emphasizes that technological researchers already possess critical entrepreneurial traits, merely needing the right approach to succeed. From preparing and setting up a tech start-up to illuminating best practices, this book sets you on the path to triumphant technological entrepreneurship. This essential guide tackles the paradox of start-up failures, even after a very promising start, providing insights into how to overcome internal and external problems and obstacles and secure a thriving future. Tailored for researchers aiming to commercialize their technology by setting up a start-up and for technology transfer strategists supporting academic commercialization, the book ensures clarity by avoiding jargon and employing real-life case studies and exercises. Decision-assisting activities such as a "Commercialization Readiness Index (CRI)" and a "Market-prioritization Decision Matrix" offer valuable tools to help a researcher become a successful entrepreneur. Whether you're a seasoned researcher or an aspiring entrepreneur, this book will empower you to harness your potential, turning visionary ideas into flourishing businesses. Embrace the entrepreneurial journey and embark on a transformational ride towards success in the dynamic world of technological entrepreneurship.

A Research Agenda for Social Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788972325
Total Pages : 200 pages
Book Rating : 4.21/5 ( download)

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Book Synopsis A Research Agenda for Social Entrepreneurship by : Anne de Bruin

Download or read book A Research Agenda for Social Entrepreneurship written by Anne de Bruin and published by Edward Elgar Publishing. This book was released on 2019 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades social entrepreneurship has grown in energy and impact as entrepreneurial spirit has increasingly turned to finding solutions for social, cultural and environmental issues. As social entrepreneurship has grown in popularity, so too has its academic study. A Research Agenda for Social Entrepreneurship brings together contributions from developing paths in the field to signpost the directions ahead for the study of social entrepreneurship.

The Unicorn's Shadow

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Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.76/5 ( download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

Entrepreneurship

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Publisher : Springer Science & Business Media
ISBN 13 : 3540485430
Total Pages : 348 pages
Book Rating : 4.38/5 ( download)

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Book Synopsis Entrepreneurship by : Álvaro Cuervo

Download or read book Entrepreneurship written by Álvaro Cuervo and published by Springer Science & Business Media. This book was released on 2007-05-26 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship can, at times, seem like a veritable jungle where finding one's way can prove to be difficult. This book functions as a map locating the most important issues: those where an acceptable consensus already exists, and those that remain open to discussion. In so doing, we have presented the accounts of distinguished explorers in their own words.

Research to Revenue

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Publisher : UNC Press Books
ISBN 13 : 146962527X
Total Pages : 353 pages
Book Rating : 4.70/5 ( download)

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Book Synopsis Research to Revenue by : Don Rose

Download or read book Research to Revenue written by Don Rose and published by UNC Press Books. This book was released on 2016-01-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: University start-ups are unique in the world of business and entrepreneurship, translating research conducted at and owned by universities into market-ready products--a complex process that requires a combination of scientific, technical, legal, business, and financial skills to be successful. Start-ups have the potential to generate revenue for universities, enhance faculty recruitment and retention, create jobs, and create investment opportunities for venture capitalists and entrepreneurs. Research to Revenue presents the first-ever comprehensive guide to understanding, starting, and managing university startups. By systematically describing the process of translating academic research into commercial enterprises, Don Rose and Cam Patterson give a thorough, process-oriented, and practical set of guidelines that cover not only best practices but also common--and avoidable--mistakes. They detail the key factors and components that contribute to a successful start-up, explain what makes university start-ups unique, delineate the steps of building and managing them, and describe how to foster and maintain start-ups at a university. Written for faculty and staff working on campus, tech-transfer officers, university administrators, and venture capitalists unfamiliar with university structures, Research to Revenue ensures that any reader unfamiliar with technology commercialization and entrepreneurship will understand the fundamentals of the process, including intellectual property rights, fund-raising, and business models. This work is an invaluable resource for the successful formation and well-managed operation of university start-ups.