The Real Coke The Real Story

Author : Thomas Oliver
Publisher : Select Penguin
ISBN 13 : 9780140104080
Total Pages : 234 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Select Penguin. This book was released on 1987 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.

Author : Thomas Oliver
Publisher : Random House
ISBN 13 : 0804151318
Total Pages : 218 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Random House. This book was released on 2013-10-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Examines why the set-in-its-ways Coca Cola Company tampered with a drink that had become an American institution—and blundered into one of the greatest marketing triumphs of all time.”—New York On April 23, 1985, the top executives of the Coca-Cola Company held a press conference in New York City. News had leaked out that Coke, the king of soft drinks, would no longer be produced. In its place the Coca-Cola Company would offer a new drink with a new taste and would dare call it by the old name, Coca-Cola. The new Coke was launched—and the reaction of the American people was immediate and violent: three months of unrelenting protest against the loss of Coke. So fierce was the reaction across the country that it forced a response from the Coca-Cola Company. Stunned Coca-Cola executives stepped up to the microphone and publicly apologized to the American people. They announced that the company would reissue the original Coca-Cola formula under a new name, Coke Classic. The Real Coke, the Real Story is the behind-the-scenes account of what prompted Coca-Cola to change the taste of its flagship brand—and how consumers persuaded a corporate giant to bring back America’s old friend.

Author : Constance Hays
Publisher : Random House
ISBN 13 : 1407089617
Total Pages : 498 pages
Book Rating : 4.14/5 ( download)

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Download or read book Pop written by Constance Hays and published by Random House. This book was released on 2010-06-30 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns. New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed. There is an entirely new chapter for this paperback edition, covering the recent Dasani debacle and events since the hardback published in February 2004.

Author : Thomas Oliver
Publisher :
ISBN 13 : 9780147782113
Total Pages : pages
Book Rating : 4.12/5 ( download)

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Download or read book The Real Coke, the Real Story Counter Display written by Thomas Oliver and published by . This book was released on 1987-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.

Author : Bartow J. Elmore
Publisher : W. W. Norton & Company
ISBN 13 : 0393245934
Total Pages : 386 pages
Book Rating : 4.36/5 ( download)

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Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Author : Thomas Oliver
Publisher :
ISBN 13 : 9782868046192
Total Pages : 284 pages
Book Rating : 4.93/5 ( download)

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Download or read book La Vraie Coke story written by Thomas Oliver and published by . This book was released on 1989 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mark Pendergrast
Publisher :
ISBN 13 : 9780465054688
Total Pages : 666 pages
Book Rating : 4.84/5 ( download)

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Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.

Author : Constance L. Hays
Publisher : Random House Trade Paperbacks
ISBN 13 : 081297364X
Total Pages : 434 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Real Thing written by Constance L. Hays and published by Random House Trade Paperbacks. This book was released on 2005 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of Coca-Cola, the world's best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture.

Author : Nantoo Banerjee
Publisher : FrontPage
ISBN 13 : 9788190358057
Total Pages : 247 pages
Book Rating : 4.57/5 ( download)

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Download or read book The Real Thing written by Nantoo Banerjee and published by FrontPage. This book was released on 2009 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: About Coca-cola, the soft drink giant's troubled business expansion in India, between January 1991 and May 2004.

Author : Marlon James
Publisher : Riverhead Books
ISBN 13 : 1594633940
Total Pages : 706 pages
Book Rating : 4.42/5 ( download)

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Download or read book A Brief History of Seven Killings written by Marlon James and published by Riverhead Books. This book was released on 2015-09-08 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tale inspired by the 1976 attempted assassination of Bob Marley spans decades and continents to explore the experiences of journalists, drug dealers, killers, and ghosts against a backdrop of social and political turmoil.