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Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866162
Total Pages : 96 pages
Book Rating : 4.61/5 ( download)
Download or read book The Prospect Relationship Ladder written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Gordon
Publisher : John Wiley & Sons
ISBN 13 : 1118255852
Total Pages : 227 pages
Book Rating : 4.58/5 ( download)
Download or read book Managing the New Customer Relationship written by Ian Gordon and published by John Wiley & Sons. This book was released on 2013-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Author : Srivastava Mallika
Publisher : Vikas Publishing House
ISBN 13 : 9325974118
Total Pages : pages
Book Rating : 4.11/5 ( download)
Download or read book Customer Relationship Management written by Srivastava Mallika and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With the aim of developing a successful CRM program this book begins with defining CRM and describing the elements of total customer experience, focusing on the front-end organizations that directly touch the customer. The book further discusses dynamics in CRM in services, business market, human resource and rural market. It also discusses the technology aspects of CRM like data mining, technological tools and most importantly social CRM.The book can serve as a guide for deploying CRM in an organization stating the critical success factors.KEY FEATURES• Basic concepts of CRM and environmental changes that lead to CRM adoption• Technological advancements that have served as catalyst for managing relationships• Customer strategy as a necessary and important element for managing every successful organization• CRM is not about developing a friendly relationship with the customers but involves developing strategies for retention, and using them for achieving very high levels of customer satisfaction• The concept of customer loyalty management as an important business strategy• The role of CRM in business market• The importance of people factor for the organization from the customer's perspective• Central role of customer related databases to successfully deliver CRM objectives• Data, people, infrastructure, and budget are the four main areas that support the desired CRM strategy
Author : Jagdish N Sheth
Publisher : SAGE
ISBN 13 : 0761918108
Total Pages : 678 pages
Book Rating : 4.03/5 ( download)
Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Author : Annekie Brink
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177392
Total Pages : 228 pages
Book Rating : 4.93/5 ( download)
Download or read book Relationship Marketing and Customer Relationship Management written by Annekie Brink and published by Juta and Company Ltd. This book was released on 2008 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.
Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136419500
Total Pages : 416 pages
Book Rating : 4.08/5 ( download)
Download or read book CIM Coursebook Marketing Fundamentals 07/08 written by Frank Withey and published by Routledge. This book was released on 2013-05-13 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Geoff Lancaster
Publisher : Routledge
ISBN 13 : 0750685468
Total Pages : 406 pages
Book Rating : 4.67/5 ( download)
Download or read book Marketing Fundamentals 2007-2008 written by Geoff Lancaster and published by Routledge. This book was released on 2007 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Author : Frank Withey
Publisher : Routledge
ISBN 13 : 1136420908
Total Pages : 394 pages
Book Rating : 4.00/5 ( download)
Download or read book CIM Coursebook 06/07 Marketing Fundamentals written by Frank Withey and published by Routledge. This book was released on 2007-07-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author : Adrian Payne
Publisher : Cambridge University Press
ISBN 13 : 1107328411
Total Pages : 547 pages
Book Rating : 4.19/5 ( download)
Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Author : S. N. SAPALI
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120333604
Total Pages : 1088 pages
Book Rating : 4.08/5 ( download)
Download or read book Refrigeration and Air Conditioning written by S. N. SAPALI and published by PHI Learning Pvt. Ltd.. This book was released on 2009-02-11 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a first course in Refrigeration and Air Conditioning. The subject matter has been developed in a logical and coherent manner with neat illustrations and a fairly large number of solved examples and unsolved problems. The text, developed from the author’s teaching experience of many years, is suitable for the senior-level undergraduate and first-year postgraduate students of mechanical engineering, automobile engineering as well as chemical engineering. The text commences with an introduction to the fundamentals of thermodynamics and a brief treatment of the various methods of refrigeration. Then follows the detailed discussion and analysis of air refrigeration systems, vapour compression and vapour absorption refrigeration systems with special emphasis on developing sound physical concepts and gaining problem solving skills. Refrigerants are exhaustively dealt with in a separate chapter. The remainder chapters of the book deal with psychrometry and various processes required for the analysis of air conditioning systems. Technical descriptions of compressors, evaporators, condensers, expansion devices and ducts are provided along with design practices for cooling and heating load calculations. Finally, a brief review of the basic principles and applications of cryogenic gases and air liquefaction systems are given.
