The Process And The Effects Of Mass Communication

Author : Wilbur Schramm
Publisher : Urbana : University of Illinois Press
ISBN 13 : 9780252001970
Total Pages : 1012 pages
Book Rating : 4.74/5 ( download)

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Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.

Author : Wilbur Lang Schramm
Publisher :
ISBN 13 :
Total Pages : 997 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Process and the effects of mass communication written by Wilbur Lang Schramm and published by . This book was released on 1977 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Wilbur Lang Schramm
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Process and Effects of Mass Communication written by Wilbur Lang Schramm and published by . This book was released on 1954 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joseph T. Klapper
Publisher : Ardent Media
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

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Download or read book What We Know About the Effects of Mass Communication: The Brink of Hope written by Joseph T. Klapper and published by Ardent Media. This book was released on 1957 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robin L. Nabi
Publisher : SAGE
ISBN 13 : 1412959969
Total Pages : 657 pages
Book Rating : 4.64/5 ( download)

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Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.

Author : Joseph T. Klapper
Publisher : Glencoe, Ill : Free Press
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Effects of Mass Communication written by Joseph T. Klapper and published by Glencoe, Ill : Free Press. This book was released on 1960 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."

Author : Donald F. Roberts
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.56/5 ( download)

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Download or read book Process and Effects of Mass Communication written by Donald F. Roberts and published by . This book was released on 1971 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sidney Kraus
Publisher : University Park : Pennsylvania State University Press
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.56/5 ( download)

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Download or read book The Effects of Mass Communication on Political Behavior written by Sidney Kraus and published by University Park : Pennsylvania State University Press. This book was released on 1976 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." The Effects of Mass Communication on Political Behavior will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology.

Author : Melvin L. DeFleur
Publisher : Routledge
ISBN 13 : 1317346580
Total Pages : 381 pages
Book Rating : 4.86/5 ( download)

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Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Author : David C. Chaney
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.92/5 ( download)

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Download or read book Processes of Mass Communication written by David C. Chaney and published by . This book was released on 1972 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: