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Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.07/5 ( download)
Download or read book The Power Report on Automotive Marketing written by and published by . This book was released on 1996 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Morgans
Publisher : Greenleaf Book Group
ISBN 13 : 0981833675
Total Pages : 400 pages
Book Rating : 4.75/5 ( download)
Download or read book POWER written by Sarah Morgans and published by Greenleaf Book Group. This book was released on 2013-09-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the life and accomplishments of the market research executive whose persistence in getting auto executives to listen to customer concerns raised standards in the industry for automobile quality and safety and customer satisfaction.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.6O/5 ( download)
Download or read book The Automobile Marketing Practices Study written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1955 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia L. Braden
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.17/5 ( download)
Download or read book Automotive Marketing Methods and Practice written by Patricia L. Braden and published by . This book was released on 1979 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elena Candelo
Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 192 pages
Book Rating : 4.93/5 ( download)
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author : Marco Guerzoni
Publisher : Springer Science & Business Media
ISBN 13 : 3319019074
Total Pages : 69 pages
Book Rating : 4.79/5 ( download)
Download or read book Product Variety in Automotive Industry written by Marco Guerzoni and published by Springer Science & Business Media. This book was released on 2013-10-02 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
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ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.96/5 ( download)
Download or read book U.S. Industrial Outlook for ... Industries with Projections for .. written by and published by . This book was released on 1994 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.04/5 ( download)
Download or read book Transportation Energy Conservation Data Book written by and published by . This book was released on 1977 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael White
Publisher : Librix.eu
ISBN 13 : 8073997517
Total Pages : 188 pages
Book Rating : 4.19/5 ( download)
Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R.A. Church
Publisher : Routledge
ISBN 13 : 1135761612
Total Pages : 170 pages
Book Rating : 4.15/5 ( download)
Download or read book The Emergence of Modern Marketing written by R.A. Church and published by Routledge. This book was released on 2004-08-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
