The Power Of Experiments

Author : Michael Luca
Publisher : MIT Press
ISBN 13 : 0262542277
Total Pages : 229 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Power of Experiments written by Michael Luca and published by MIT Press. This book was released on 2021-03-02 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”

Author : Stefan H. Thomke
Publisher : Harvard Business Press
ISBN 13 : 1633697118
Total Pages : 252 pages
Book Rating : 4.19/5 ( download)

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Download or read book Experimentation Works written by Stefan H. Thomke and published by Harvard Business Press. This book was released on 2020-02-18 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage. How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns. Experimentation Works is your guidebook to a truly new way of thinking and innovating.

Author : J. Brent Crosson
Publisher : University of Chicago Press
ISBN 13 : 022670548X
Total Pages : 337 pages
Book Rating : 4.84/5 ( download)

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Download or read book Experiments with Power written by J. Brent Crosson and published by University of Chicago Press. This book was released on 2020-07-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, Trinidad declared a state of emergency. This massive state intervention lasted for 108 days and led to the rounding up of over 7,000 people in areas the state deemed “crime hot spots.” The government justified this action and subsequent police violence on the grounds that these measures were restoring “the rule of law.” In this milieu of expanded policing powers, protests occasioned by police violence against lower-class black people have often garnered little sympathy. But in an improbable turn of events, six officers involved in the shooting of three young people were charged with murder at the height of the state of emergency. To explain this, the host of Crime Watch, the nation’s most popular television show, alleged that there must be a special power at work: obeah. From eighteenth-century slave rebellions to contemporary responses to police brutality, Caribbean methods of problem-solving “spiritual work” have been criminalized under the label of “obeah.” Connected to a justice-making force, obeah remains a crime in many parts of the anglophone Caribbean. In Experiments with Power, J. Brent Crosson addresses the complex question of what obeah is. Redescribing obeah as “science” and “experiments,” Caribbean spiritual workers unsettle the moral and racial foundations of Western categories of religion. Based on more than a decade of conversations with spiritual workers during and after the state of emergency, this book shows how the reframing of religious practice as an experiment with power transforms conceptions of religion and law in modern nation-states.

Author : Ron Kohavi
Publisher : Cambridge University Press
ISBN 13 : 1108590098
Total Pages : 291 pages
Book Rating : 4.99/5 ( download)

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Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

Author : Susan J. Ashford
Publisher : HarperCollins
ISBN 13 : 0063011581
Total Pages : 317 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Power of Flexing written by Susan J. Ashford and published by HarperCollins. This book was released on 2021-10-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leadership and learning expert shows you how to change your behavior, develop soft skills, and achieve personal and professional growth through a series of small experiments she calls “Flexing.” A personnel shift at your organization puts you into a leadership role you don't feel prepared for. Your boss tells you that you seem aloof and unapproachable in client meetings. You need to win the support of the members of a local community group for a project you feel passionate about. Addressing these diverse issues depends on improving your soft skills—such as time management, team building, communication and listening, creative thinking, and problem-solving. But this isn’t as easy as it may seem. Sue Ashford, the chair of the Management and Organizations group at the Ross School of Business, has the solution. In this timely book, she introduces Flexing—a technique individuals, teams, and entire organizations can use to learn, grow, and develop their skills and knowledge with every new project, work assignment, and problem. Flexing empowers you to embrace any challenge and adapt to any change, yielding practical, valuable takeaways that ensure growth. Flexing helps you move ahead when you’re confronted with a new challenge, or simply want to develop a vital skill. It’s a journey that begins with setting a flex goal—stating explicitly what you want to learn and how you want to grow. Once that flex goal is set, you then begin to run experiments, solicit feedback from peers or colleagues, and monitor and tweak your progress on the way to achieving your goal. Flexing can be tailored to each person, allowing you to reflect on your own experiences and incorporate the lessons you learn in the next project you tackle. It’s a growth mindset that will help you become the best version of yourself. Flexing also works with teams and organizations. Ashford teaches small groups and large how to implement flexing to ensure their members are ready for new challenges. With more people moving to remote working full-time and developing new ways of collaborating in teams, this warm and practical guide will help every professional and any organization on the journey to greater effectiveness.

Author : Benjamin Franklin
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.27/5 ( download)

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Download or read book Experiments and Observations on Electricity, Made at Philadelphia in America written by Benjamin Franklin and published by . This book was released on 1751 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Fiona And Francis Wilson Watt
Publisher : Scholastic Incorporated
ISBN 13 : 9780590921886
Total Pages : 108 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Power of Nature written by Fiona And Francis Wilson Watt and published by Scholastic Incorporated. This book was released on 1992 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : R. Barker Bausell
Publisher : SAGE Publications
ISBN 13 : 1452254680
Total Pages : 157 pages
Book Rating : 4.85/5 ( download)

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Download or read book Conducting Meaningful Experiments written by R. Barker Bausell and published by SAGE Publications. This book was released on 1994-03-04 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that this book will be well received by those who are fortunate enough to come across it. This book will be of use to the growing number of people involved either as purchasers or providers of research. Don′t go to work without it! --Health Services Management Research Journal "I would recommend [this book] to a colleague as a useful companion text for students. I would say that this is an engaging discussion of experimental research for social, behavioral, and health science students. The writing style is fresh and entertaining, and draws the willing reader into thinking through the process of designing and conducting experimental research. It is not a ′cookbook′ or a compendium of facts. Rather, it is a pragmatic and thoughtful description intended to help students understand how to design meaningful experiments, and by understanding that, they will also understand how to interpret research they do not conduct themselves." --Katharyn A. May, School of Nursing, Vanderbilt University "This slim but packed volume is written for prospective researchers in the social and health sciences. The writing style is lively, encouraging, upbeat. R. Barker Bausell brings science down to earth without sacrificing respect for rigor and complexity. . . . Recommended for all institutions with undergraduate or graduate research requirements in the social and health sciences." --Choice Tired of research methods books that tell how to perform a research study without any mention of the why behind doing research? Aimed at communicating the excitement and responsibility of the research process, this remarkable volume enables you to evaluate beforehand whether a prospective research study has the potential to either improve the human condition, contribute to theory formation, or explain the etiology of a significant phenomenon rather than to produce just another "publishable" study. By emphasizing how to think about and strategize a research study, R. Barker Bausell shows you the important steps of a scientific study--from the formulation of the problem to the write-up of the results. Replete with illustrative examples drawn from the social, health, and behavioral sciences, this volume is a must for all serious researchers.

Author : Pam Grout
Publisher : Hay House, Inc
ISBN 13 : 1401976379
Total Pages : 212 pages
Book Rating : 4.78/5 ( download)

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Download or read book E-Squared written by Pam Grout and published by Hay House, Inc. This book was released on 2023-08-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the 10th anniversary of the #1 New York Times bestseller, a new release complete with a brand-new Manifesting Scavenger Hunt. E-Squared could best be described as a lab manual with simple experiments to prove once and for all that reality is malleable, that consciousness trumps matter, and that you shape your life with your mind. Rather than take it on faith, you are invited to conduct nine 48-hour experiments to prove there really is a positive, loving, totally hip force in the universe. Yes, you read that right. It says prove. The experiments, each of which can be conducted with absolutely no money and very little time expenditure, demonstrate that spiritual principles are as dependable as gravity, as consistent as Newton’s laws of motion. For years, you’ve been hoping and praying that spiritual principles are true. E-Squared lets you know it for sure. NEW in this edition: A note from Pam Grout on the 10th anniversary of E-Squared, plus a brand-new Manifesting Scavenger Hunt with even more opportunities to prove your manifesting mojo. "I absolutely love this book. Pam has combined a writing style as funny as Ellen DeGeneres with a wisdom as deep and profound as Deepak Chopra's to deliver a powerful message and a set of experiments that will prove to you beyond a doubt that our thoughts really do create our reality." — Jack Canfield, co-creator of the New York Times best-selling Chicken Soup for the Soul® series

Author : Alan S. Gerber
Publisher : W W Norton & Company Incorporated
ISBN 13 : 9780393979954
Total Pages : 492 pages
Book Rating : 4.54/5 ( download)

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Download or read book Field Experiments written by Alan S. Gerber and published by W W Norton & Company Incorporated. This book was released on 2012 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, authoritative introduction to field experimentation in the social sciences. Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear language. Students learn how to design randomized experiments, analyze the data, and interpret the findings. Beyond the authoritative coverage of the basic methodology, the authors include numerous features to help students achieve a deeper understanding of field experimentation, including rich examples from the social science literature, problem sets and discussions, data sets, and further readings.