The New Typography

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Publisher : Univ of California Press
ISBN 13 : 9780520250123
Total Pages : 236 pages
Book Rating : 4.25/5 ( download)

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Book Synopsis The New Typography by : Jan Tschichold

Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston

Jan Tschichold and the New Typography

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Publisher : Yale University Press
ISBN 13 : 9780300243956
Total Pages : 0 pages
Book Rating : 4.52/5 ( download)

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Book Synopsis Jan Tschichold and the New Typography by : Paul Stirton

Download or read book Jan Tschichold and the New Typography written by Paul Stirton and published by Yale University Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)

Moholy-Nagy and the New Typography

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Author :
Publisher : Kettler verlag
ISBN 13 : 9783862067541
Total Pages : 0 pages
Book Rating : 4.48/5 ( download)

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Book Synopsis Moholy-Nagy and the New Typography by : Petra Eisele

Download or read book Moholy-Nagy and the New Typography written by Petra Eisele and published by Kettler verlag. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room--entitled 'Wohin geht die typografische Entwicklung?' ('Where is typography headed?')--where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus. The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art. For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life." Exhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08. - 15.09.2019)

New Typographic Design

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Publisher : Laurence King Publishing
ISBN 13 : 9781856694681
Total Pages : 202 pages
Book Rating : 4.82/5 ( download)

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Book Synopsis New Typographic Design by : Roger Fawcett-Tang

Download or read book New Typographic Design written by Roger Fawcett-Tang and published by Laurence King Publishing. This book was released on 2007 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Active Literature

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Publisher : Hyphen Press
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.72/5 ( download)

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Book Synopsis Active Literature by : Christopher Burke

Download or read book Active Literature written by Christopher Burke and published by Hyphen Press. This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.

The New Typography in Scandinavia

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350112402
Total Pages : 281 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis The New Typography in Scandinavia by : Trond Klevgaard

Download or read book The New Typography in Scandinavia written by Trond Klevgaard and published by Bloomsbury Publishing. This book was released on 2020-10-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first monograph on Scandinavia's 'New Typography'. It provides a detailed account of the movement's lifespan in the region from the 1920s up until the 1940s, when it was largely incorporated into mainstream practice. The book begins by tracing how the New Typography, from its origins in the central and eastern European avant-garde, arrived in Scandinavia. It considers the movement's transformative impact on printing, detailing the cultural and technological reasons why its ability to act as a modernising force varied between different professional groups. The last two chapters look at how New Typography related to Scandinavian society more widely by looking at its ties to functionalism and social democracy, paving the way for a discussion of the reciprocal relationship between the culture of practitioners and the cultural work performed through their practice. Based on archival research undertaken at a number of Scandinavian institutions, the book brings a wealth of previously unpublished visual material to light and provides a fresh perspective on a movement of central and enduring importance to graphic design history and practice.

Asymmetric Typography

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Publisher : New York : Reinhold Publishing Corporation
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.04/5 ( download)

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Book Synopsis Asymmetric Typography by : Jan Tschichold

Download or read book Asymmetric Typography written by Jan Tschichold and published by New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Typography

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Publisher : Hyphen Press
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.19/5 ( download)

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Book Synopsis Modern Typography by : Robin Kinross

Download or read book Modern Typography written by Robin Kinross and published by Hyphen Press. This book was released on 2004 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Typography, 2nd Edition is a completely updated and revised edition of Robin Kinross's classic survey of European and North American typography since 1700, first published in 1992. In addition to numerous new illustrations and revised text, Modern Typography has been re-scaled to a new, convenient pocket format. Kinross's overview breaks ground by focusing on the history of typography as an intricate web of social, technical, and material processes, rather than a parade of typeface styles. Eye magazine calls Modern Typography the book that tells "how modern typography got to be the way it is." Together, Kinross's clear, concise writing combined with his extensive knowledge of the history of typography create a gold standard for how design history ought to be written.

Pioneers of Modern Typography

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Publisher : MIT Press (MA)
ISBN 13 : 9780262690812
Total Pages : 160 pages
Book Rating : 4.10/5 ( download)

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Book Synopsis Pioneers of Modern Typography by : Herbert Spencer

Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press (MA). This book was released on 1983-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.

The New Web Typography

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Publisher : CRC Press
ISBN 13 : 1315318873
Total Pages : 296 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis The New Web Typography by : Stephen Boss

Download or read book The New Web Typography written by Stephen Boss and published by CRC Press. This book was released on 2016-08-19 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a vast selection of typefaces now available, there is no excuse for using boring typography in web design. The New Web Typography: Create a Visual Hierarchy with Responsive Web Design shows you how to implement web-safe fonts to create visually appealing and multi-browser-friendly websites while encouraging you to develop designs that express your own unique typographic voice. This book discusses general principles for choosing typefaces for on-screen display and tips for creating a visual hierarchy that works on monitors, tablets, and smartphones. It shares some of the authors’ personal experiences to illustrate situations where one font would be more effective than another in giving readers an optimized experience that includes quick download times and an overall aesthetically pleasing presentation. Since good typography is good web design, font selection is a critical aspect of web design. The New Web Typography is more than a simple overview of web typography. It provides practical advice and examples that help you make good decisions in choosing fonts for web design. Key Features Demonstrates how to implement responsive web typography, with up-to-date HTML5 and CSS3 code Uses case studies and examples to enhance instruction Provides practical tips on special techniques for implementing webfonts and searching and using webfont libraries Encourages you to develop a unique typographic voice