The New Communications Landscape

Author : Anura Goonasekera
Publisher : Routledge
ISBN 13 : 1134595115
Total Pages : 360 pages
Book Rating : 4.12/5 ( download)

DOWNLOAD NOW!

Download or read book The New Communications Landscape written by Anura Goonasekera and published by Routledge. This book was released on 2003-09-02 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.

Author : Jessica Rogers
Publisher : Business Expert Press
ISBN 13 : 1637420358
Total Pages : 120 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book The Digital Marketing Landscape written by Jessica Rogers and published by Business Expert Press. This book was released on 2021-02-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Author : Lee Hopkins
Publisher :
ISBN 13 : 9781906355548
Total Pages : 110 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media written by Lee Hopkins and published by . This book was released on 2009 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Philip Agre
Publisher : MIT Press
ISBN 13 : 9780262511018
Total Pages : 342 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Technology and Privacy written by Philip Agre and published by MIT Press. This book was released on 1998 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last several years, the realm of technology and privacy has been transformed, creating a landscape that is both dangerous and encouraging. Significant changes include large increases in communications bandwidths; the widespread adoption of computer networking and public-key cryptography; new digital media that support a wide range of social relationships; a massive body of practical experience in the development and application of data-protection laws; and the rapid globalization of manufacturing, culture, and policy making. The essays in this book provide a new conceptual framework for the analysis and debate of privacy policy and for the design and development of information systems.

Author : Yu Huang
Publisher : City University of HK Press
ISBN 13 : 9629373513
Total Pages : 308 pages
Book Rating : 4.11/5 ( download)

DOWNLOAD NOW!

Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2019 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

Author : Trudi Entwistle
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034061
Total Pages : 209 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Visual Communication for Landscape Architecture written by Trudi Entwistle and published by Bloomsbury Publishing. This book was released on 2017-09-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.

Author : Ioannis Rizomyliotis
Publisher : Springer
ISBN 13 : 3319587838
Total Pages : 92 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Business-to-Business Marketing Communications written by Ioannis Rizomyliotis and published by Springer. This book was released on 2017-06-27 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

Author : Alecia Swasy
Publisher : Lexington Books
ISBN 13 : 1498532195
Total Pages : 111 pages
Book Rating : 4.98/5 ( download)

DOWNLOAD NOW!

Download or read book How Journalists Use Twitter written by Alecia Swasy and published by Lexington Books. This book was released on 2016-08-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Journalists Use Twitter: The Changing Landscape of U.S. Newsrooms shows how leading reporters and editors at four major metropolitan newspapers are embracing Twitter as a key tool in their daily routines and how the social media platform influences coverage. This book builds on social media research by analyzing newsroom work through the lens of four different communications theories—diffusion of innovation, boundary, social capital and agenda-setting theories. This book will be of interest to scholars of communication, journalism, and new media.

Author : Terhi Rantanen
Publisher : SAGE
ISBN 13 : 9780761973133
Total Pages : 194 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.

Author : Robert G. Picard
Publisher : Springer Nature
ISBN 13 : 3030351734
Total Pages : 283 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Media and Communications Policy Making written by Robert G. Picard and published by Springer Nature. This book was released on 2020-03-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook focuses on how media and communications policy is made and what influences its design. It explores the structures and processes in which policymaking takes place worldwide, the factors that determine its forms, influence its elements, and affect its outcomes. It explores how to analyze policy proposals, evaluate policy, and use policy studies approaches to examine policy and policymaking. Truly international in scope, it lays out the variety of political, social, economic, and institutional influences on policy, the roles of industries and policy advocates in the processes, and issues and factors that complicate effective policymaking and skew policy outcomes. This textbook is a valuable resource for advanced undergraduate and postgraduate students.